Linked In Successful Thinkers

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Linked In Successful Thinkers

  1. 2. Agenda <ul><li>Origins and “why’s” of LinkedIn </li></ul><ul><li>What it is </li></ul><ul><li>How to use LinkedIn to: </li></ul><ul><li>- Build your brand </li></ul><ul><li>- Grow your business </li></ul><ul><li>- Find a job </li></ul><ul><li>Linking with other SM platforms </li></ul><ul><li>Quick tips for success </li></ul><ul><li>Questions </li></ul>
  2. 3. Origin’s and “Why’s” <ul><li>Founded in Dec 2002, and launched in May 2003 </li></ul><ul><li>Mainly professional networking </li></ul><ul><li>MySpace became “convoluted” </li></ul><ul><li>Over 65 million registered users </li></ul><ul><li>In more than 200 countries and territories </li></ul><ul><li>English, French, German. Italian, Portuguese, and Spanish </li></ul>
  3. 4. What It Is <ul><li>Almost purely business networking site </li></ul><ul><li>The absolute BEST one (IMHO) </li></ul><ul><li>No “distractions” </li></ul><ul><li>1 new member per second </li></ul><ul><li>Half are from the U.S. </li></ul><ul><li>11 million are from Europe </li></ul><ul><li>India is the fastest-growing country – 7 million </li></ul><ul><li>The Netherlands has the highest adoption rate – 30% </li></ul>
  4. 5. How To Use LinkedIn – Build Your Brand <ul><li>Acquire followers from all walks </li></ul><ul><li>Different is good – You’re unique </li></ul><ul><li>Status updates – 3 per week at least </li></ul><ul><li>Post articles </li></ul><ul><li>Comment on articles </li></ul><ul><li>LinkedIn Answers </li></ul><ul><li>Post your blog(s) </li></ul><ul><li>Bring value </li></ul>
  5. 6. How To Use LinkedIn – Grow Your Business <ul><li>Acquire connections – like and unlike </li></ul><ul><li>Status posts…What you’re doing </li></ul><ul><li>Do not direct sell!! Be the source of information and be the answer </li></ul><ul><li>Search for potential customers, learn about them, inquire, then offer a solution </li></ul><ul><li>Compelling Summary </li></ul><ul><li>Link to website </li></ul><ul><li>Use polls </li></ul><ul><li>Start and join groups (like and unlike) </li></ul><ul><li>Promote others </li></ul><ul><li>“ Love” your followers </li></ul>
  6. 7. How To Use LinkedIn – Find A Job <ul><li>Complete (100%) profile </li></ul><ul><li>LinkedIn url on your resume </li></ul><ul><li>“ Career opportunities” </li></ul><ul><li>Status or no…. Different views </li></ul><ul><li>Bring value </li></ul><ul><li>Status posts…Do SOMETHING!!! </li></ul><ul><li>Search companies </li></ul><ul><li>Search jobs </li></ul><ul><li>Connect and establish a relationship with connections </li></ul><ul><li>Use those connections to connect you with hiring managers, HR people, and company personnel </li></ul><ul><li>“ Pull Marketing” </li></ul>
  7. 8. Linking with Other SM Platforms <ul><li>Twitter is key </li></ul><ul><li>Badge on your Facebook page, website and blog </li></ul><ul><li>LinkedIn url on signature block of email </li></ul><ul><li>Plaxo, Google profile, YouTube, Dandy ID </li></ul><ul><li>Watch Twitterspeak </li></ul><ul><li>Tweetdeck – a great resource </li></ul>
  8. 9. Quick Tips for Success <ul><li>Ask for recommendations – IF earned </li></ul><ul><li>Current information </li></ul><ul><li>Picture, not logo </li></ul><ul><li>Use all 50 groups </li></ul><ul><li>TopLinked – great for lots of followers quickly </li></ul><ul><li>Answer LinkedIn mail </li></ul><ul><li>Status update often </li></ul><ul><li>Track views and searches </li></ul><ul><li>Compelling Summary with key words </li></ul><ul><li>Your url should use your name or brand – use it! </li></ul><ul><li>Privacy settings </li></ul><ul><li>Save a copy of your profile </li></ul><ul><li>“ Love” your followers. “How may I be of value to you?” </li></ul>
  9. 10. Questions?

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