AMF Ventures  provides professional consulting  services  that  will  enable  your enterprise to build returns within the ...
Where mobile web thinking was in 2006
mobile  content Harnessing  Collective Intelligence Capturing  Content at the Point of  inspiration Extending the web Mobi...
Enablers Platform Access Device User User Device Access Platform Enablers User creates content and publishes it Content cr...
before we do where thinking is up to…
let’s  do what mobile web 2.0 is not….
technology company service owned android mobile OS framework platform
by the way
I don’t care if you call “mobile web 2.0”
Mobile 2
Mobile 2.0
Next gen mobile
MW2
or any other flavour
what I do care about, is
that you engage in thinking and debate
so Mobile Web 2.0  is….
all about
U n Iq U e N eS s
here is the story
… from the mobile Internet .. from watching TV … in front of the PC ..from engaging with a PC/Web ..spent with a mobile in...
next slide is messy
context personalis ation recommend ation requirement/ enforcement security trust login authent ication proof desire/ press...
so what?
who does it effect and how…
mobile web 2.0 thinking does effect the…
developer, design and handset
application interface and structure
service structure and network design
delivery and capabilities
trust
brand
position
strategy
regulation and policy
and you will hear about these today
as I know most of the speakers
parting thoughts
http://www.mobileweb20.com
 
Why speak to Tony Fish 07808 142121 funding strategy non exec implementation knowledge workshops
don’t forget
U n Iq U e N eS s
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Mobile Web 2.0 11 June 2008 Osney

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  • Mobile Web 2.0 11 June 2008 Osney

    1. 1. AMF Ventures provides professional consulting services that will enable your enterprise to build returns within the constraints of 1.0 and be ready to exploit opportunities created by 2.0 thinking and beyond….
    2. 2. Where mobile web thinking was in 2006
    3. 3. mobile content Harnessing Collective Intelligence Capturing Content at the Point of inspiration Extending the web Mobile web 2.0 I am a tag my identity multilingual mobile access digital convergence mobile search AJAX/ widgets Uniquely mobile Location
    4. 4. Enablers Platform Access Device User User Device Access Platform Enablers User creates content and publishes it Content created for the user to consume Point of inspiration Sport reality family News friends holiday night out movie cartoon Adult e.g publishing e.g search e.g payment security, DRM e.g GSM WiFi UMTS e.g phone smartphone e.g hosting, integration with WWW Events Professional Editing Content creation Personal Tagging Professional capture concert music colleagues gathering Personal creation Personal capture Sport News Point of entertainment Events
    5. 5. before we do where thinking is up to…
    6. 6. let’s do what mobile web 2.0 is not….
    7. 7. technology company service owned android mobile OS framework platform
    8. 8. by the way
    9. 9. I don’t care if you call “mobile web 2.0”
    10. 10. Mobile 2
    11. 11. Mobile 2.0
    12. 12. Next gen mobile
    13. 13. MW2
    14. 14. or any other flavour
    15. 15. what I do care about, is
    16. 16. that you engage in thinking and debate
    17. 17. so Mobile Web 2.0 is….
    18. 18. all about
    19. 19. U n Iq U e N eS s
    20. 20. here is the story
    21. 21. … from the mobile Internet .. from watching TV … in front of the PC ..from engaging with a PC/Web ..spent with a mobile in your pocket … generated from a mobile device 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% % of time Value of metadata Source AMF Ventures www.amfventures.com Doing traditional stuff, search, buy, find, map etc Automated data pick up
    22. 22. next slide is messy
    23. 23. context personalis ation recommend ation requirement/ enforcement security trust login authent ication proof desire/ pressure/ community attention location time search content create Identity access content consume purchase banking discovery advertising reputation corporate Digital Footprint individual community inputs outputs who benefits motivation database Closed loop of feedback and improvement trade or barter billing influence meaningful prime relationship
    24. 24. so what?
    25. 25. who does it effect and how…
    26. 26. mobile web 2.0 thinking does effect the…
    27. 27. developer, design and handset
    28. 28. application interface and structure
    29. 29. service structure and network design
    30. 30. delivery and capabilities
    31. 31. trust
    32. 32. brand
    33. 33. position
    34. 34. strategy
    35. 35. regulation and policy
    36. 36. and you will hear about these today
    37. 37. as I know most of the speakers
    38. 38. parting thoughts
    39. 39. http://www.mobileweb20.com
    40. 41. Why speak to Tony Fish 07808 142121 funding strategy non exec implementation knowledge workshops
    41. 42. don’t forget
    42. 43. U n Iq U e N eS s

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