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© 2011 T+C// Web2formation - Tony ChapelleÉlaborer votre stratégie digitale                                               ...
Élaborer votre stratégie digitale         5 étapes à respecter                                    © 2011 T+C// Web2formati...
Élaborer votre stratégie digitale                           5 étapes à respecter    1            2                 3      ...
Élaborer votre stratégie digitale         5 objectifs concrets                                    © 2011 T+C// Web2formati...
Élaborer votre stratégie digitale           OBJECTIF N°1 >>      Faire connaître votre marque sur Internet   1            ...
Élaborer votre stratégie digitaleOBJECTIF N°2 >>   Engager vos consommateurs pour les faire promouvoir votre marque       ...
Élaborer votre stratégie digitaleOBJECTIF N°3 >>   Créez de la valeur pour votre marque en développant vos communautés    ...
Élaborer votre stratégie digitale                     OBJECTIF N°4 >>   Fidélisez durablement vos clients       1         ...
Élaborer votre stratégie digitale           OBJECTIF N°5 >>   Générez des revenus avec le digital   1               2     ...
Élaborer votre stratégie digitale    tonychapelle@web2formation.com                                     © 2011 T+C// Web2f...
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Stratégie digitale Tony Chapelle

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Stratégie digitale Tony Chapelle

  1. 1. © 2011 T+C// Web2formation - Tony ChapelleÉlaborer votre stratégie digitale Web2f
  2. 2. Élaborer votre stratégie digitale 5 étapes à respecter © 2011 T+C// Web2formation - Tony Chapelle Web2f
  3. 3. Élaborer votre stratégie digitale 5 étapes à respecter 1 2 3 4 5 Faire Penser Établir Évaluer les Définir des un état parcours un plan résultats objectifsdes lieux client d’actions obtenus © 2011 T+C// Web2formation - Tony Chapelle Web2f
  4. 4. Élaborer votre stratégie digitale 5 objectifs concrets © 2011 T+C// Web2formation - Tony Chapelle Web2f
  5. 5. Élaborer votre stratégie digitale OBJECTIF N°1 >> Faire connaître votre marque sur Internet 1 2 3 4 5 ADNDIGITALE ENGAGEMENT CAPITAL RELATION MONÉTISATION DE LA MARKETING SOCIAL CLIENTMARQUE Attributs © 2011 T+C// Web2formation - Tony Chapelle de la E-réputation marque Image Référencement (SEO,SEM,SMO) Notoriété Google Ranking Positionnement Storytelling Web2f
  6. 6. Élaborer votre stratégie digitaleOBJECTIF N°2 >> Engager vos consommateurs pour les faire promouvoir votre marque 1 2 3 4 5 ADN DIGITALE ENGAGEMENT CAPITAL RELATION MONÉTISATION DE LA MARKETING SOCIAL CLIENT MARQUE Prise de parole © 2011 T+C// Web2formation - Tony Chapelle Contenus Publicité sur les Promotion Liens sponsorisés Brand Content médias sociaux Branded Content Display UGBC Affiliation Buzz Posture de marque RP Digitales Stratégie éditoriale Community management Web2f
  7. 7. Élaborer votre stratégie digitaleOBJECTIF N°3 >> Créez de la valeur pour votre marque en développant vos communautés 1 2 3 4 5 ADN DIGITALE ENGAGEMENT CAPITAL RELATION MONÉTISATION DE LA MARKETING SOCIAL CLIENT MARQUE © 2011 T+C// Web2formation - Tony Chapelle Communautés Prescripteurs Prospects Clients Collaborateurs Web2f
  8. 8. Élaborer votre stratégie digitale OBJECTIF N°4 >> Fidélisez durablement vos clients 1 2 3 4 5 ADN DIGITALE ENGAGEMENT CAPITAL RELATION MONÉTISATION DE LA MARKETING SOCIAL CLIENT MARQUE Base © 2011 T+C// Web2formation - Tony Chapelle Social de CRM CRM donnéesOutils de collecte Recommandation Sociale Data mining Crowdsourcing Co-création Permission marketing CEM E-mailing Hyper personnalisation Programmes de fidélité Web2f
  9. 9. Élaborer votre stratégie digitale OBJECTIF N°5 >> Générez des revenus avec le digital 1 2 3 4 5 ADNDIGITALE ENGAGEMENT CAPITAL RELATION MONÉTISATION DE LA MARKETING SOCIAL CLIENTMARQUE © 2011 T+C// Web2formation - Tony Chapelle E-commerce Trafic Up selling Cross selling E-couponing Web2f
  10. 10. Élaborer votre stratégie digitale tonychapelle@web2formation.com © 2011 T+C// Web2formation - Tony Chapelle Web2f

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