2 Hour Continuing Education and Post Licensing Class for Virginia Real Estate Agents-

1. Tony Arko – Market Advantage Real Estate Chairman of Technology Committee – Dulles Area Association of REALTORS Leveraging Technology to Improve Your Real Estate Business 1

2. Information Sources Used in Home Search

3. The Need for Speed

5. Give’em What they Want

6. RE 1.0 Technology Widely Accepted Uses of Technology Cell Phone Email Static Website Fax Lockboxes Photos MLS, Listing Sites Customer Relationship Management (CRM)

7. RE 1.0 Tools

8. Email

9. Static Websites

10. MLS and Listing Sites

11. RE 1.0 Technology Emerging Technology E Fax Electronic Signatures Video Single Property Websites Listing Aggregators IDX Solutions ZipForms

12. Emerging Technology

13. Single Property Websites

14. www.Listhub.netListing Aggregator

15. www.Postlets.com

16. Web 2.0The Brave New World

17. RE 2.0 - Marketing Strategy Creation of Identity Creation of Association Agent Created Content and Dialog Consumer Indication of Interest Conversion to Off-line Relationship

18. Creation of Identity Who You Are About Pages Google Search Results Linked In Profile Facebook Profile Twitter Profile

19. Google Search Results

20. LinkedIn Profile

21. Facebook Profile

22. Creation of Association Ways to Associate Facebook Friends Twitter Followers Flickr Photo Album Sharing Social Bookmarking RSS Feeds YouTube Video Channels

23. Facebook Friends/Groups

24. Twitter

25. Flickr

26. Social Bookmarking

27. RSS Feeds

28. YouTube

29. Agent Created Dialog and Content Your Voice Comment on Blogs Update Facebook Tweet on Twitter Answer Questions on Trulia Voices Write a Blog

30. Consumer Indicated Interest They’re Listening Ask to be Friends on Facebook Follow on Twitter Subscribe to your Blog Comment on your Blog

31. Cultivating On-Line Client Relationships ___________________________

32. Conversion to Off Line Relationship

33. Web 2.0 Tools

34. Internet Rules I All internet advertisement is under the direct supervision of the Broker Instant messages are exempt so long as previous disclosures have been made Chat Rooms – Disclosure must be made in every instant that business services, recommendations or solicitations are made

35. Internet Rules II Banner Ads – Disclosure link must be disclosed on the banner itself, can be a hyper-link. Cannot show listings “For Sale” if they are under contract or sold. NAR Rule – “REALTOR” cannot be used with any adjectives

36. Wordpress BlogThe Ultimate Web 2.0 Tool

37. Wordpress Real Estate Blog Built In Web 2.0 Features Blogging Video Featured Listings Search with IDX solution Forms for Lead Capture SEO RSS Email Subscription Links to Twitter, Facebook, LinkedIn Profiles Advertising