Ride the Crowdfund Wave
The Why What and How
Agenda
Interactive Format Minutes
Tony Arias – opening comments 15
Joy Case – Lobby efforts/ Donations for Cause 10
Dr And...
Crowdfunding
1. Why crowdfunding
matters to us
2. What about
crowdfunding
3. Premarketing
3
Why Crowdfunding for You?
Donald Trump Mark Cuban
4
The early bird catches the worm
Law of Diffusion
5
Friends and
Family Angels Venture Capital Private Equity IPO
100,000
500,000
1 million
2 million
50 million
Crowdfunding
E...
Funds Raised by Crowdfunding
7
What is Crowdfunding?
8
Crowdfunding Types
Donations Rewards
9
Crowdfunding Types
Equity Debt / Pre-sales
10
What Suits Your Business?
• Donation
• Reward based
• Debt / Pre-Sales
• Equity
11
Pebble Watch Case
12
What is the Securities Regulators Position on
Equity?
Lobbying activities in US and Canada?
13
Equity – What Works Now
- Equity based crowdfunding with accredited investors
- Liquidity is developing now
14
Equity Based for Healthy Crowdfunder
- in progress
15
Private
equity/VCs
- Various
Crowdfunding
with non-
accredited
inves...
How Do You Start?
16
Pre-marketing
phase –
investors
Pre-marketing
phase -
customers
Capital
raising
phase
Online Marketing & PR
Target: Customers and Investors
17
Seminars / Webinars
Speaking Opportunities
Special Events
Offline Marketing & PR
18
Contact
For copies of
“12 Things Must Do Before
Crowdfunding/ Financing”
Antonio Ariston Arias
CEO & Co-Founder
ALA Midas ...
Call To Action
Seeking professionals:
• Software developers/ data scientists
• IR/PR/ Marketing/ Social Media
• Accountant...
Other Links & Alliances
21
Crowdfunding Statistics and Trends Infographics
Crowdsourcing
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The why what and how of crowdfunding meet up 2

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Presented at a crowdfunding meetup in Vancouver, Sept 3/13
http://www.meetup.com/the-vancouver-business-network/events/135094592/

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  • Thanks for Roger Killen for co-hosting the event.Why ride the crowdfund wave is profitable?1. The public and private capital markets are broken. 2. SMBs are the job creators and access to capital is a global problem3. Technology is re-inventing everything – internet trading, Amazon, Ebay, High frequency trading4. Big data and predictive analytics is reinventing marketing and financing – learning machine Mr Watson5. Cultural shift from pure financial profiteering to social impact, sustainability6. Google has made the encyclopedia word obsolete
  • Objective – educate the audience and prepare for crowdfunding to finance businessTell them about panel how you met them and why invited them.
  • Premarketing (IR/PR) to finance event - most important whether crowdfunding or traditional financing
  • Going main streamGoogle led $125 M investment in the Lending Club
  • Technology changes everything – early adopters and early adopters make the most profit before Early Majority comes in.Law of Diffusion – popularized by sociologist Dr Everett Rogers
  • Survey: How many in the crowd can be using donations, Reward, Debt/ Presales or Equity?
  • YCombinator graduateStarted a prototype called Impulse using Blackberry OSSwitch to Apple IOS rename Pebble WatchMarketing – reached out to great bloggers – called an eye candy; focused on delivering the watch not extraneous productsCharles River Ventures (CRV) led $15 M Series A Preferred financing – avoided equity dilution – use of proceeds : extra capacity, support for 600 apps growth
  • JOBS Act – Title II, III, OSC – consultation paper
  • Premarketing duration depends on relationshipsalready built.Forequity – send me email and will send you 12 Things Must Do Before CrowdfundingFor non-equity – go to Indiegogo – watch Slava Rubin http://www.youtube.com/watch?v=3YNLB85UIFA&feature=youtu.be Raising $1M in 30 days
  • Preach what you practiceOnline – blogs, video marketing, twitter, LinkedIn, FBOffline – webinar, seminars, meetups, conferences, trade shows, networking
  • Webinars – as in Axial New York with Narge, Joy, Sara Hanks to do similar ones with clients to showcase on other platformsSpeaking opps – offline and online to get an opportunity to win trust and confidence of target audience; MeetupsSpecial Events – Nutrition House health fair at the mall, dance fitness, 1K Walk Backwards for Alzheimers
  • The why what and how of crowdfunding meet up 2

    1. 1. Ride the Crowdfund Wave The Why What and How
    2. 2. Agenda Interactive Format Minutes Tony Arias – opening comments 15 Joy Case – Lobby efforts/ Donations for Cause 10 Dr Andrew Tait – War stories as startup entrepreneur 10 Narges Nirumvala – (moderator) Value of communications offline and online Q&A - 10 15 60 2
    3. 3. Crowdfunding 1. Why crowdfunding matters to us 2. What about crowdfunding 3. Premarketing 3
    4. 4. Why Crowdfunding for You? Donald Trump Mark Cuban 4
    5. 5. The early bird catches the worm Law of Diffusion 5
    6. 6. Friends and Family Angels Venture Capital Private Equity IPO 100,000 500,000 1 million 2 million 50 million Crowdfunding Early-Stage Equity Investment Ecosystem Motivation: Only financial return Motivation: An entrepreneurial mix of emotional engagement, social and financial return. Source: crowdfundingframework.eu Average CF Raise: $100- $250K
    7. 7. Funds Raised by Crowdfunding 7
    8. 8. What is Crowdfunding? 8
    9. 9. Crowdfunding Types Donations Rewards 9
    10. 10. Crowdfunding Types Equity Debt / Pre-sales 10
    11. 11. What Suits Your Business? • Donation • Reward based • Debt / Pre-Sales • Equity 11
    12. 12. Pebble Watch Case 12
    13. 13. What is the Securities Regulators Position on Equity? Lobbying activities in US and Canada? 13
    14. 14. Equity – What Works Now - Equity based crowdfunding with accredited investors - Liquidity is developing now 14
    15. 15. Equity Based for Healthy Crowdfunder - in progress 15 Private equity/VCs - Various Crowdfunding with non- accredited investors Crowdfunding with accredited investors Private company marketplace the new stock exchange Exit Go public Strategic Sale
    16. 16. How Do You Start? 16 Pre-marketing phase – investors Pre-marketing phase - customers Capital raising phase
    17. 17. Online Marketing & PR Target: Customers and Investors 17
    18. 18. Seminars / Webinars Speaking Opportunities Special Events Offline Marketing & PR 18
    19. 19. Contact For copies of “12 Things Must Do Before Crowdfunding/ Financing” Antonio Ariston Arias CEO & Co-Founder ALA Midas Capital Inc Healthy Crowdfunder Corp Email:tarias@alamidascapital.com Tel:778 889 8509 Twitter:@alamidas www.healthycrowdfunder.wordpress.com Facebook:healthy.crowdfunder www.alamidascapital.com 19
    20. 20. Call To Action Seeking professionals: • Software developers/ data scientists • IR/PR/ Marketing/ Social Media • Accountants/ Analysts • Securities Lawyers • Business advisors 20 Join BC Crowdfunding LinkedIn Group
    21. 21. Other Links & Alliances 21 Crowdfunding Statistics and Trends Infographics Crowdsourcing

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