Vietnam Digital Landscape Mid 2012

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Vietnam Digital Landscape is a compilation of different datasources that will outline key channels for digital advertising. It won't get too much into consumer insights, but rather rest at the Media Landscape in digital space. Feel free to leave comments.

Published in: Business, Technology

Vietnam Digital Landscape Mid 2012

  1. 1. Tony Truong Tony Truong Digital@Creasia Managing Partner Dear Readers, Thanks for your interest. In this deck, I’m just sharing basic updates on digital space in 2012. Let me know if you find it useful. Feel free to quote. We try to provide snapshot of current state of digital advertising. Feedbacks are welcomed publicly or privately at tony.truong@creasia.vn Thanks. Tony
  2. 2. M 50% F 50% URBAN 30% RURAL 70% 0-14YRS 25% 15-64YRS 70% 65+YRS 6% NET 35% OFFLINE 65% POP: 91.5MIL (JULY/2012 EST)
  3. 3. Watched TV yesterday Saw an OOH Ad yesterday Used Internet Yesterday Read the newspapers yesterday Read a magazine last week Listened to radio last week Most Recent Cinema Visit 95 67 47 34 23 18 9
  4. 4. Broadcast Internet Radio Print 16.6 16 4.8 3.9
  5. 5. Internet
  6. 6. 75% 32% 25% DESKTOP LAPTOP INTERNET ENABLED MOBILE PHONE
  7. 7. 2006 2007 2008 2009 2010 2011 Jul-12 15 17 20 22 25 30 31
  8. 8. Persons: 15-24 41% Persons: 25-34 32% Persons: 35-44 14% Persons: 45-54 8% Persons: 55+ 5% 53% 47%
  9. 9. 26h 30h Aug/2011 Aug/2012
  10. 10. 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 100.0 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 GoogleSearch 24H.COM.VN YOUTUBE.COM* FACEBOOK.COM ZINGMP3 Yahoo!Messenger VNEXPRESS.NET ZINGMe DANTRI.COM.VN Yahoo!Mail VATGIA.COM GoogleGmail Yahoo!VietnamMessenger Insider BAOMOI.COM NHAC.VUI.VN NGOISAO.NET Yahoo!VietnamMail Yahoo!Answers KENH14.VN Yahoo!VietnamHomepages
  11. 11. 10,212 9,449 7,485 13,453 4,593 10,828 8,459 6,878 4,9964,8964,5654,539 9,094 4,936 9,012 5,583 6,849 6,160 4,621 6,358 Video YOUTUBE.COM* Social FACEBOOK.COM Social ZINGMe Search GoogleSearch Reference Yahoo!Answers News 24H.COM.VN News VNEXPRESS.NET News DANTRI.COM.VN News BAOMOI.COM News NGOISAO.NET News KENH14.VN News Yahoo!VietnamHomepages Music ZINGMP3 Music NHAC.VUI.VN Messaging Yahoo!Messenger Messaging Yahoo!VietnamMessenger Insider Mail Yahoo!Mail Mail GoogleGmail Mail Yahoo!VietnamMail Commerce VATGIA.COM Top 20 Web Channels by Reach% and UVs (8/2012) (Categorized) Commer ce 1 Mail 3 Messaging 2 Music 2 News 7 Referenc e 1 Search 1 Social 1 Video 1
  12. 12. 0%1%Messaging, 1% Mail, 3% Video, 3% Reference, 6% Social 21% Search 27% News 37% Commerce Music Messaging Mail Video Reference Social Search News
  13. 13. Channel Overview
  14. 14. Available: Banners; Display ad network; Articles; Premium Articles; Text ad network; Sponsorship
  15. 15. SEA Search Engine Advertising SEO Search Engine Optimization SRM Search Result Manipulation
  16. 16. Social Media
  17. 17. 2011 2012 582 672 Social Media Properties Count
  18. 18. 3.5h 5.5h Aug/2011 Aug/2012
  19. 19. 9,500,000 7,500,000 2,600,000
  20. 20. Video
  21. 21. 176 Mins/Month
  22. 22. Mail
  23. 23. Music
  24. 24. Commerce
  25. 25. • VIETNAMESE NETIZENS HAVE VISITED ONLINE AUCTION OR SHOPPING SITES SOURCE: ASIA DIGITAL MAP
  26. 26. Mobile
  27. 27. Digital Marketing Communicate Awareness Premium articles Articles Sponsorships Banners Facebook Ads Clicks Search engine advertising Search engine optimization Search engine reputation management Email marketing Convince Platforms Web/microsites Social Fanpages Branded outreach Convert Mechanisms Contests Deals/offers Group Deals

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