Online marketing services in Vietnam


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Zumi Nguyen, Managing Director of Innity Vietnam updates vietnamese market in regard to services available in Vietnam.

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  • Addicts: 30 or more visits / month; Regulars: 2 – 29 visits / month; Passers-By: 1 visit / month .
  • Innity used ROI results of the previous campaign to make proposal for the new campaign. And NOT TO OVER- PROMISE
  • Put the pictures Innity Phan Thiet.
  • Online marketing services in Vietnam

    1. 1. 2010 Online marketing services in Vietnam
    2. 2. Agenda <ul><li>Online marketing </li></ul><ul><li>Web development </li></ul><ul><li>Other online materials development </li></ul><ul><li>Search optimization and marketing </li></ul><ul><li>Social media marketing </li></ul><ul><li>Online marketing plans </li></ul><ul><li>Customer research and Analysis </li></ul>
    3. 3. Online Marketing encompasses a variety of Internet marketing and online media strategies to promote your brand and product to generate top-of-mind awareness among your key target markets.  Online Marketing
    4. 4. <ul><li>Web Development </li></ul><ul><li>Your web site enables you to directly communicate with current and future customers. </li></ul><ul><li>Website/Microsite Design and Programming </li></ul><ul><li>Content Management and Development </li></ul><ul><li>Flash, Video, Game and Photo Gallery Integration </li></ul>Engage your customers Web Development
    5. 5. Website/ Microsite Design and Programming
    6. 6. Content Management and Development
    7. 7. <ul><li>Beautiful Flash in a website </li></ul>Flash, Video, Game and Photo Gallery Integtation
    8. 8. <ul><li>Flash Development </li></ul><ul><li>Gif, photo, video development </li></ul><ul><li>Game and online applications </li></ul>Other online materials Development
    9. 9. <ul><li>Standard banner </li></ul><ul><li>Balloon banner </li></ul><ul><li>Banner with video (TVC) </li></ul><ul><li>Rich media banner </li></ul>Flash Development
    10. 10. Gif, photo, video development
    11. 11. <ul><li> A fun game in a Samsung SGH U900 campaign </li></ul>Game and online applications
    12. 12. <ul><li>How important SEO and SEM? </li></ul><ul><li>Keyword Assessment </li></ul><ul><li>Ad Content Development </li></ul><ul><li>Link Building Strategies </li></ul><ul><li>AdWords Campaign Management </li></ul><ul><li>Campaign Measurement & Analysis </li></ul>Search optimization and marketing (SEO & SEM)
    13. 13. To attract prospective customers who are searching for you. How important SEO and SEM
    14. 14. Source: The Art of SEO What do we do before buying? SEARCH SEE 1 to 2 websites
    15. 15. Let’s do Search Optimization and marketing Where do we see after a search? Do you want your sites to be here?
    16. 16. Keep in mind <ul><li>Keyword Assessment </li></ul><ul><li>To analyze and find relevant keywords </li></ul><ul><li>Ad Content Development </li></ul><ul><li>To show an impressive and right message </li></ul><ul><li>Link Building Strategies </li></ul><ul><li>Who links to your site, number of links? </li></ul><ul><li>Campaign Measurement & Analysis </li></ul><ul><li>ROI of a campaign (CPC) </li></ul><ul><li>Ranking of your site </li></ul>
    17. 17. AdWords Campaign <ul><li>Pay per Click campaign </li></ul>
    18. 18. Google AdWords
    19. 19. Yahoo AdWords
    20. 20. Microsoft AdWords
    21. 21. <ul><li>Social networks enable a dialogue among customers and fuel word-of-mouth.  </li></ul><ul><li>Forum Management </li></ul><ul><li>Facebook and Linkedin Profile Management </li></ul><ul><li>Blog, community seeding and Online PR </li></ul><ul><li>Promotional Campaigns, Games, and Contests </li></ul>Social Media Marketing
    22. 22. Forum Management
    23. 23. <ul><li>Network = # Connections of consortium members + # Group Members (sponsored group) </li></ul><ul><li>Contribution = # Sponsored Group Members who start Discussions or post News + </li></ul><ul><li># consortium members who start Discussions or post News in targeted Groups. </li></ul><ul><li>Participation = # Commenters in Sponsored Group + #Commenters to any Discussions initiated by consortium members in targeted groups </li></ul><ul><li>Set goals for frequency of comments </li></ul><ul><li>Network = # of Fans </li></ul><ul><li>Contribution = (Marketing Agent only) </li></ul><ul><li>Participation = # Commenters </li></ul>Facebook and Linkedin Profile Management
    24. 24. NCP Model – Case Examples Facebook Management
    25. 25. NCP Model – Case Examples Linkedin Management
    26. 26. Blog, community seeding and Online PR
    27. 27. Blog, community seeding and Online PR
    28. 28. Blog, community seeding and Online PR
    29. 29. NCP Model – Case Examples Promotional Campaigns, Games, and Contests
    30. 30. NCP Model – Case Examples Promotional Campaigns, Games, and Contests
    31. 31. NCP Model – Case Examples Promotional Campaigns, Games, and Contests
    32. 32. <ul><li>An online marketing plan is a part of a marketing plan and can never be separated. </li></ul><ul><li>Online marketing strategy (planning and booking) </li></ul><ul><li>Third Party Tracking </li></ul><ul><li>Web and campaign analysis </li></ul>Online marketing plans
    33. 33. Online marketing strategy (planning) Target audience: To whom? Age Male/ Female Location: Hanoi, Hochiminh Class: A, B,C, D Which message Objective: Why? To attract new customers To maintain old customers To educate your customers To turn your customers into your fans To promote your brand/ product To increase sale
    34. 34. Which websites Which position? top, down, right, left When? How long? How? Creative, format When to change creative Is that expensive? Online marketing strategy (planning)
    35. 35. Basic online banner or Adnetwork banner? Basic online banners: Many different sizes in Vietnamese websites => resize cost is higher.
    36. 36. CPM CPV CPC CPE CPD Online marketing strategy (booking) CPA
    37. 37. Objectives were achieved Is that an effective campaign? ROI Web and Campaign analysis
    38. 38. <ul><li>If your goal is for your customers to prefer you, keep a pulse on their changing needs.  </li></ul><ul><li>Segmentation and Analysis </li></ul><ul><li>Need-state Assessment </li></ul><ul><li>Focus Groups </li></ul><ul><li>Quantitative / Statistical Studies </li></ul><ul><li>Interviews with Industry Leaders </li></ul><ul><li>Expert Roundtables </li></ul>Customer Research & Analysis
    39. 39. How to do research online? <ul><li>Quiz </li></ul><ul><li>Online survey and interview </li></ul><ul><li>Online measurement </li></ul><ul><li>Suppliers in Vietnam: - TNS - Cimigo - Nielsen </li></ul><ul><li>And more… </li></ul>
    40. 40. Thank you for your attention Innity contact Nguyen Phuong Dung Email: [email_address] Mobile: 0948.123.195
    41. 41. Additional slides