Sponsorship Opportunity for Halloween Event 2010 in Boston, MA

1. PRU BOO 2010

2. PRU BOO 2010
BENEFITTING BOSTON MEDICAL CENTER’S KIDS FUND
TWO GREAT HALLOWEEN EVENTS MERGE IN 2010
• Pru Boo (Prudential Center) and Halloweentown (Boston Medical Center) Join Forces
• Combined Heritage of More Than 20 Years of Halloween-Themed Family Fun and
Excitement
OVERVIEW
EVENT
• Where: Prudential Center Boston
• When: October 23rd & 24th, 2010
10am – 6pm
• Who: Estimated Event Traffic: 120,000+
Bulls-eye: Children 5.5 Years
$4 Child Entry Fee (Complimentary Trick-Or-Treat Bag)
Parents Admitted Free of Charge
• How: Custom Event Activation Stations that include:
Lazertag Target Shooting
Pumpkin Decorating
Costumed Characters
Interactive Games
iParty Dance Party
Haunted Mine
Dozens of Entertainers from Storytellers to Kids-Centric Bands
• Why:
All Event Proceeds to Benefit the
Kids Fund at Boston Medical Center

3. PRU BOO 2010
BENEFITTING BOSTON MEDICAL CENTER’S KIDS FUND
CONTRIBUTING TO A WORTHY
CAUSE…
• 25K+ Children are Helped Each Year
Participating Proceeds Support Such Purchases as
Eyeglasses and Winter Coats to Medical Equipment and
Prescriptions
Most Children Reside in Low-Income Households With
Many Endangered by Homelessness
BMC KID’S
Over 20% Under the Age of 3 From This Group are at
Risk for Malnourishment
• Pru Boo will Raise Awareness of the Kids Fund Enabling
FUND
Continued Support from its Members who Graciously
Give to this Community Every Day

4. PRU BOO 2010
BENEFITTING BOSTON MEDICAL CENTER’S KIDS FUND
A PERFECT VENUE FOR A HAUNTED
EXPERIENCE…
• Prudential Center
PRUDENTIAL CENTER:
3.2 MM SF Mixed-Use Urban Center
Comprised of 2.6 MM SF of Office Space and 620K SF of Retail
Space
Voted #5 “Cash Cow Shopping Center in the US” According to
Women’s Wear Daily
• 23-Acre Complex Located Between Boylston Street and Huntington
IN-FOCUS
Avenue in the City of Boston’s Historic Back Bay
Connected to the Hynes Convention Center, Major Hotels,
Commercial Office and Prime
Retailers, as well as a Eclectic Collection of Shops and Restaurants
Host to the Region’s Largest Parking Garage Facility
Home to 50% of all Downtown Boston’s Annual Hotel Bookings
• Outdoor Pavilion Area (Boylston Street) for Impactful Street Activation
Commencing Pru Boo Weekend
92% of Pru Boo and Halloweentown Attendees Rated these Events
as “Exceeding or Greatly Exceeding Expectations”

5. PRU BOO 2010
BENEFITTING BOSTON MEDICAL CENTER’S KIDS FUND
EVENT FOOTPRINT MULTIPLE TOUCH POINTS FOR CUSTOMER ENGAGEMENT
• Highlighted Event Areas Subject to
Availability

6. PRU BOO 2010
BENEFITTING BOSTON MEDICAL CENTER’S KIDS FUND
CUSTOMIZE YOUR BOO
STATION…
• Investment: $5,000 - $25,000
(Depending Upon Location)
Minimum 10’ x 40’ Fully Branded Event
OPPORTUNITIES
Area
SPONSORSHIP
Pru Boo Producers and Designers Will
Work With Your Team to Customize
• Sponsor Logo Inclusion on Estimated 15K+
Trick-or-Treat Bags
• Month-Long Media Blitz Preceding Pru Boo
Event
Includes TV, Radio, Print and On-
Mall Signage
• Sponsor Logo Inclusion on all Collateral
Materials
• Sponsor Logo Inclusion on all Eblasts and
Email Notifications
• Sponsor Mention in all Press Releases
• Prominent Logo Placement and Click-Thru
Link on Primary Pru Boo Website
• (25 – 50) Pru Boo Event Tickets for Client
Disbursement
• Main Stage Acknowledgements of Company
Sponsorship

7. PRU BOO 2010
BENEFITTING BOSTON MEDICAL CENTER’S KIDS FUND
PRU BOO EXTERIOR
BANNER SPONSOR
• Investment: $35,000
Branding Access to 22’ x 20’ Exterior
Banner on Boylston Street
OPPORTUNITIES
Prudential Center Facade
SPONSORSHIP
30-Day Pre-Event Advertisement
Rotation
Connection to 50K+ Vehicle Drive-
Bys Daily
Minimum 10’ x 40’ Fully Branded
Event Area
Pru Boo Producers and Designers
Will Customize
• Sponsor Logo Inclusion on Estimated 15K+
Trick-or-Treat Bags
• Month-Long Media Blitz Preceding Pru Boo
Event
Includes TV, Radio, Print and On-
Mall Signage
• Sponsor Logo Inclusion on all Collateral
Materials
• Sponsor Logo Inclusion on all Eblasts
and Email Notifications
• Sponsor Mention in all Press
Releases
• Prominent Logo Placement and
Click-Thru Link on Primary
Pru Boo Website
• (50) Pru Boo Event Tickets for Client
Disbursement
• Main Stage Acknowledgements of
Company Sponsorship

8. PRU BOO 2010
BENEFITTING BOSTON MEDICAL CENTER’S KIDS FUND
PRU BOO INTERIOR
BANNER SPONSOR
• Investment: $25,000
Branding Access to 12’ x 4’
Indoor Center Court Banner
OPPORTUNITIES
atop Customer Service Area
SPONSORSHIP
30-Day Pre-Event Advertisement
Rotation
Connection to 60K+ Passers-Bye
Daily
Minimum 10’ x 40’ Fully Branded
Event Area
Pru Boo Producers and Designers
Will Customize
• Sponsor Logo Inclusion on Estimated
15K+ Trick-or-Treat Bags
• Month-Long Media Blitz Preceding Pru
Boo Event
Includes TV, Radio, Print and On-
Mall Signage
• Sponsor Logo Inclusion on all Collateral
Materials
• Sponsor Logo Inclusion on all Eblasts
and Email Notifications
• Sponsor Mention in all Press Releases
• Prominent Logo Placement and Click-
Thru Link on Primary Pru Boo Website
• (50) Pru Boo Event Tickets for Client
Disbursement
• Main Stage Acknowledgements of
Company Sponsorship

9. PRU BOO 2010
BENEFITTING BOSTON MEDICAL CENTER’S KIDS FUND
PRU BOO TABLE SPONSOR
• Investment: $2,500
Minimum 10’ x 10’ Fully Branded Event Area
• Sponsor Mention in all Press Releases
• Logo Placement and Click-Thru Link on Primary Pru
Boo Website
OPPORTUNITIES
SPONSORSHIP
• (10) Pru Boo Event Tickets for Client Disbursement
• Main Stage Acknowledgements of Company
Sponsorship
PRU BOO BAG SAMPLER SPONSOR
• Investment: $1,000
• Sample or Collateral Inclusion in all Produced Pru
Boo Trick-or-Treat Bags (Approximately 15K+)
• Sample or Collateral Size Subject to Prudential
Center Management Approval

10. PRU BOO 2010
BENEFITTING BOSTON MEDICAL CENTER’S KIDS FUND
TYPE FOOTPRINT SPONSOR BAG MEDIA COLLATERAL EBLAST NUMBER MAIN
SIZE LOGO BLITZ MATERIAL & PRESS OF EVENT STAGE
INCLUSION RELEASE TICKETS MENTION
EVENT MINIMUM
SPONSOR 10’ X 40’ 25 - 50
SPONSORSHIP
($5K - $25K)
EXTERIOR BANNER
SUMMARY
BANNER 22’ X 20’
SPONSOR 50
($35K) MINIMUM
10’ X 40’
INTERIOR BANNER
BANNER 12’ X 4’
SPONSOR 50
($25K) MINIMUM
10’ X 40’
TABLING MINIMUM
SPONSOR 10’X 10’ 10
($2500)
GOODY PRODUCT OR
BAG COLLATERAL
SPONSOR INCLUSION
($1K)

11. PRU BOO 2010
BENEFITTING BOSTON MEDICAL CENTER’S KIDS FUND
HOW DO I GET STARTED?
Contact:
Toni DeGennaro
EVENT CONTACT
Director, Experiential Marketing
wedü
20 Market Street, Manchester, NH 03101
DETAILS
Phone: (603) 647-9338 X231
Email: toni@wedu.com