Professional business writing

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Presentation of my mission as a sales manager for Atelier Creattrait, a french costume jewelry brand.

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Professional business writing

  1. 1. Professional Business Writing Antonio Gokou – Sales Manager
  2. 2. Summary <ul><ul><ul><ul><li>Introduction </li></ul></ul></ul></ul><ul><li>I. Atelier CréAttrait </li></ul><ul><li>II. My assignments </li></ul><ul><li>III. Learning through this work placement </li></ul><ul><ul><ul><ul><li>Conclusion </li></ul></ul></ul></ul>
  3. 3. Introduction <ul><li>Atelier CréAttrait: </li></ul><ul><ul><li>Young </li></ul></ul><ul><ul><li>Dynamic </li></ul></ul><ul><ul><li>Innovative </li></ul></ul><ul><ul><li>Striving for the French craft industry </li></ul></ul>
  4. 4. How would you define costume jewelry ? <ul><li>Fashion jewelry,  junk jewelry,  fake jewelry, or fallalery </li></ul><ul><li>Ornamentation to complement a particular fashionable costume or garment </li></ul><ul><li>Purpose: look appealing </li></ul><ul><li>Made of less valuable materials than fine jewels : </li></ul><ul><ul><li>Crystal </li></ul></ul><ul><ul><li>Base metals </li></ul></ul><ul><ul><li>Glass </li></ul></ul><ul><ul><li>Wood </li></ul></ul><ul><ul><li>Synthetic stones </li></ul></ul><ul><ul><li>Plastic </li></ul></ul>
  5. 5. The costume jewelry market <ul><li>Main figures </li></ul><ul><ul><ul><ul><ul><li>Global income: 1.1 billion € in 2010 in France. (Precepta) </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Annual growth: 4.5% </li></ul></ul></ul></ul></ul><ul><li>Why? </li></ul><ul><ul><ul><ul><ul><li>The recovery of purchasing power </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>More attractive prices </li></ul></ul></ul></ul></ul><ul><li>Manifold retailing channels </li></ul><ul><ul><ul><ul><ul><li>Costume jewelry specialists (Claire’s, Agatha, Brigitte Bijoux…) </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Jewelers </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Hypermarkets </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Department stores </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Clothing stores </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Hair salons / beauty parlors </li></ul></ul></ul></ul></ul>
  6. 6. I. Atelier CréAttrait <ul><li>Created in 2007 </li></ul><ul><li>2009: launch of a new range of jewels made of anodized aluminum </li></ul><ul><li>2010: partnership with the Miss France comity </li></ul>
  7. 7. Atelier CréAttrait <ul><li>Product design </li></ul><ul><li>Buying the raw material </li></ul><ul><li>Making the jewels </li></ul><ul><li>Distribution channel </li></ul>
  8. 8. II. My assignments <ul><li>BtoB mission: </li></ul><ul><ul><li>Canvassing in the Nord-Pas-De-Calais region </li></ul></ul><ul><ul><ul><ul><ul><li>- Clothing stores </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Hair salons </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Beauty parlors </li></ul></ul></ul></ul></ul>
  9. 9. II. My assignments <ul><li>BtoC missons </li></ul><ul><ul><li>Setting up party plans </li></ul></ul>
  10. 10. II. My assignments <ul><li>Promoting the brand on the internet </li></ul><ul><ul><li>Writing and publishing an article through an online magazine. </li></ul></ul><ul><ul><li>http:// www.iam.fashizblack.com </li></ul></ul>
  11. 11. II. My assignments <ul><li>Other initiatives: </li></ul><ul><ul><li>Gala ISEG </li></ul></ul><ul><ul><li>Markets </li></ul></ul>
  12. 12. III. Learning through this work placement <ul><li>Drawbacks: </li></ul><ul><ul><li>Not having a driving license </li></ul></ul><ul><ul><li>Christmas time not being an appropriate time to canvass </li></ul></ul><ul><li>Advantages: </li></ul><ul><ul><li>Negotiating on a daily basis </li></ul></ul><ul><ul><li>Being able to take initiatives </li></ul></ul>
  13. 13. Conclusion

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