Why brands should have a plan for mobile?

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Flockler's presentation at Content Revolution Event (Internet Week Europe 2012)

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Why brands should have a plan for mobile?

  1. 1. Does your brand have a plan for mobile? @getflockler @tonihopponen
  2. 2. Brands become publishers
  3. 3. mb.mercedes-benz.com
  4. 4. iq.intel.com
  5. 5. Why brands shouldhave a plan for mobile?
  6. 6. 1 billionsmartphone subscriptions Source: Morgan Stanley, KPCB
  7. 7. 1/3 of USA Adults Own Tablet
  8. 8. 21 %exclusively throughmobile devices onFacebook Source: VentureBeat
  9. 9. 72% of consumers think it’s important for brands to have a mobile & tablet -friendly site Source: AdAge
  10. 10. 96 %have come across a sitethat wasn’t mobile-friendly Source: AdAge
  11. 11. Do brands need to develop apps?
  12. 12. 3 Ecosystems, thousands of devices
  13. 13. 15the average consumeruses only 15 apps per week Source: TechCrunch
  14. 14. Your application is competing against user’s favourite applications
  15. 15. Web applications?
  16. 16. Responsive design - optimized for all devices original image: http://www.dotcominfoway.com/blog/responsive-web-design-infographic
  17. 17. ONE URL
  18. 18.
  19. 19. Social Magazines
  20. 20. Combine editorial and social content (e.g. tweets, videos & images)
  21. 21. Publish beautiful magazines for iPad and other tablets, mobile & web
  22. 22. Toni Hopponentoni@flockler.comtwitter: @tonihopponenwww.flockler.com

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