Social Media for Business (May 2010)

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A copy of the slides used in Aren Grimshaw's presentation entitled 'Social Media for Business' presented on behalf of Business Link at the Royal Cornwall Showground, Wadebridge on Thursday 6th May 2010.

Many of the images and text (underlined) hyperlink to further resources.

To arrange for a presentation on the subject of using Social Media within the Small to Medium Enterprise please email Aren at Tonick Media on aren@tonickmedia.com.

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  • 1. http://www.campaignlive.co.uk/news/964382/Viral-View-Social-Technographics-keeping-online-audience/2. http://econsultancy.com/reports/social-media-and-online-pr-report
  • Social Media for Business (May 2010)

    1. 1. Social Media for Businesspresented on behalf of Business LinkThursday 6th May 2010<br />
    2. 2. Before we get started… Who Am I?<br />
    3. 3. 60% of European Consumers now engage with Social Media on a regular basis<br />64% of UK Companies say they have experimented with Social Media<br />However…<br />
    4. 4. This leaves some important questions unanswered…<br />What is Social Media?<br />Is it just another fad?<br />Is anyone making any money?<br />Where do I start?<br />
    5. 5. What is Social Media?<br />
    6. 6. “Media designed to be <br />disseminated through <br />social interaction, <br />created using highly<br />accessible and scalable <br />publishing techniques.”<br />Wikipedia Definition<br />
    7. 7. or<br />“...it’s how people read, <br />discover and share<br />information.”<br />
    8. 8. Social Media Marketing is about using Social Media to engage with online communities to generate exposure, opportunity and sales<br />
    9. 9. Key Aspects & Terminology<br />Web 2.0 <br />Real Time<br />Viral <br />Authentic<br />UGC & CGM<br />Sociological / Technological<br />
    10. 10. The Technology<br />
    11. 11.
    12. 12. Social Media Platforms<br />Blogs<br />Social Networks<br />Wiki Sites<br />File Sharing Sites<br />Social Bookmarking<br />Live Streaming<br />Forums<br />Aggregators<br />
    13. 13. What is Facebook?<br />Launched 2004 <br />400m Active Users<br />50% are between 25-49<br />
    14. 14. Latest Statistics<br />50% log on in any given day<br />100m+ access via mobile devices (twice as active)<br />35m+ users update their status each day<br />60m+ status updates posted each day<br />5bn+ pieces of content shared per week<br />Source: http://www.facebook.com/press/info.php?statistics<br />
    15. 15. An Averege user…<br />130+ Friends<br />55 minutes on the site per day<br />Is connected to 60 pages, groups &events<br />Adds 25 comments to content each month<br />Creates 70 pieces of content each month<br />Source: http://www.facebook.com/press/info.php?statistics<br />
    16. 16.
    17. 17. Some Statistics<br />77% active internet users read blogs<br />133m+ blogs<br />55% more traffic<br />
    18. 18.
    19. 19. What is Twitter?<br /><ul><li>Social Network
    20. 20. Blogging Platform
    21. 21. Search Engine
    22. 22. Focus Group
    23. 23. News Wire</li></li></ul><li>Some Statistics<br />105m registered users<br />300k new users sign up per day<br />180m unique visitors per month<br />600m+ search queries on Twitter per day<br />
    24. 24. An Average user…<br />31 <br />126 Followers<br />75% of traffic comes from third-party apps<br />37% of active users use their phone to tweet<br />
    25. 25. A Typical Profile<br />Location<br />Web Address<br />Avatar<br />Bio<br />Custom <br />Background<br />
    26. 26. What is LinkedIn?<br />‘Professional Network’<br />65m+ members <br />150 industries<br />200 countries / territories <br />
    27. 27. Some Statistics<br />1 new user per second <br />£68,000 Average earnings <br />46% decision makers<br />
    28. 28.
    29. 29. Where do I start?<br />
    30. 30. The CARAT Planning Process<br />Community Targets<br />C<br />Aims & Objectives<br />A<br />Resources Available<br />R<br />Approach or Strategy<br />A<br />Technology to be Used<br />T<br />
    31. 31. The notion of community, refers to a group of people united by at least one common characteristic.Source: http://www.cdc.gov/phppo/pce/part1.htm<br />
    32. 32. To some people it’s a feeling, to some people it’s relationships, to some people it’s a place, to some people it’s an institutionSource: http://www.cdc.gov/phppo/pce/part1.htm<br />
    33. 33. Each individual may be part of many different communities<br />
    34. 34. Innate / Experiences<br />Male<br />28 Years Old<br />Father of 2 Children<br />Working in a small business<br />Interests<br />Social Media<br />Business<br />‘Social Good’<br />Geographic<br />St.Austell<br />Cornwall<br />United Kingdom<br />
    35. 35. Identifying Communities<br />
    36. 36. Defining Your Objectives<br />SEO: link building, content factors<br />Marketing: Promote business, brand awareness<br />Sales: New contact routes, increase purchasing<br />Engagement: Increase loyalty, foster word of mouth<br />Research: Identify trends / niches, consultation<br />PR: Manage reputation, get news out<br />Management: Collaboration, knowledge sharing<br />Calculate potential returns and define KPIs<br />
    37. 37. Allocating Resources<br />Budget<br />Skills<br />Staff<br />Gaps<br />Business As Usual (BAU)<br />Time<br />
    38. 38. The Approach<br />
    39. 39. The VCP Rule<br />Visibility<br />Credibility<br />Profitability<br />
    40. 40. The VCP Rule<br />Visibility<br />Reach but no Results<br />(Technology Centred Approach)<br />
    41. 41. The VCP Rule<br />Credibility<br />No chance to connect – no results<br />(Content Focused Approach)<br />
    42. 42. Profitability<br />Long Term vs. Short Term<br />Factor in Cost Savings<br />Utilise New Contact Routes<br />Keep an eye on KPIs<br />Review & Tweak Regularly<br />
    43. 43. Visibility<br />
    44. 44. Credibility<br />
    45. 45. Some Examples<br />
    46. 46.
    47. 47.
    48. 48.
    49. 49.
    50. 50.
    51. 51.
    52. 52.
    53. 53. Is anyone making any money?<br />
    54. 54. Results: Business Cornwall<br />
    55. 55. The Results:<br />207 Comments<br />365 Facebook Fans<br />1,259 Twitter Followers<br />21,867 Reads on Scribd<br />73% Increase in Unique Monthly Visitors<br />97% Increase in Monthly Visits<br />Case Study: Business Cornwall<br />
    56. 56. Results: UKNetWeb<br />
    57. 57. 500% increase in new business enquiries through social networks<br />2/3 of all enquiries through social networks<br />100% Increase in Average Order Values<br />Opened up UK & International Markets<br />Results: UKNetWeb<br />
    58. 58. Results: More Examples<br />Dell<br />$7m Twitter Sales <br />Twestival (2010)<br />SW / Wales Region approx. £20,000 to date<br />UK £62,000 to date<br />Surfers Against Sewage<br />New members, increased activity<br />Tonick Media<br />
    59. 59. Where do I start?<br />
    60. 60. Your First Steps<br />Start building your social & professional networks with the people you know<br />Explore Social Media content around subjects of interest (Real time)<br />
    61. 61. Google Show Options<br />
    62. 62. Google Show Options<br />
    63. 63. Your First Steps<br />Start building your social & professional networks with the people you know<br />Explore Social Media content around subjects of interest (Real time)<br />Identify interesting sources & people – what makes them worth listening to?<br />Try engaging with content through comments, messaging etc<br />
    64. 64. Tips & Advice<br />Quality wins over Quantity<br />Aim for a dialogue (engagement)Social Media is not a broadcast medium<br />Think about your story<br />Use a variety of media<br />Review regularly and tweak<br />
    65. 65. Get it right…<br />Increased brand awareness & credibility<br />Increased web traffic & website engagement<br />Higher average order values<br />More repeat business, increased loyalty<br />Reach into new markets / existing markets<br />Insight into customer opinions & opportunities<br />More sales & increased profitability<br />
    66. 66. Additional Training & Support<br />Social Media for the Small to Medium Enterprise2 Day Course (Funding Available subject to Eligibility)<br />Research & Strategy<br />Bespoke Training Courses<br />Consultancy & Mentoring<br />Implementation & Automation<br />Content Production – Audio, Video, Web & Writing<br />
    67. 67. For More information<br />Message me on Facebook, Twitter, LinkedIn or any other social network you find me on<br />Check out the blog at www.tonickmedia.com/blog<br />Give me a call – 01209 718688 / 07501 259000<br />Send me an email - aren@tonickmedia.com <br />
    68. 68. @arengrimshaw<br />www.tonickmedia.com<br />www.slideshare.net/tonickmedia<br />

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