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Meet Your Future: Digital Media for Business


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A copy of the slides used at the Meet Your Future, Graduate Fair, Falmouth University, November 2009. Details of entering a career in digital media with an emphasis on social media in the context of business.

Published in: Business, Technology

Meet Your Future: Digital Media for Business

  1. 1. Meet Your Future : Digital Media for Business
  2. 2. Who am I? <ul><li>Marketing Director at Tonick Media </li></ul><ul><ul><li>Publishers of Business Cornwall </li></ul></ul><ul><li>Co-Founder of Cornwall Social Media Café </li></ul><ul><li>Lead Organiser of Cornwall Twestivals </li></ul><ul><li>Background in sales, marketing and media </li></ul>
  3. 3. I’ll be talking about <ul><li>Types of Digital Media </li></ul><ul><li>Social Media </li></ul><ul><ul><li>The Technology </li></ul></ul><ul><li>How they relate to business </li></ul><ul><li>Typical job roles </li></ul><ul><li>What you need to know to get ahead </li></ul><ul><ul><li>Managing your personal brand </li></ul></ul><ul><li>Advice from the experts </li></ul>
  4. 4. Types of Digital Media <ul><li>E-Marketing </li></ul><ul><li>Web Design & Development </li></ul><ul><li>Social Media </li></ul><ul><li>Mobile </li></ul><ul><li>Video </li></ul><ul><li>Other interactive media </li></ul><ul><li>“ Digital Marketing is the promoting of brands using </li></ul><ul><li>the Internet, mobile and other interactive channels.” </li></ul><ul><li>Wikipedia </li></ul>
  5. 5. What is Social Media?
  6. 6. <ul><li>“ Media designed to be </li></ul><ul><li>disseminated through </li></ul><ul><li>social interaction, </li></ul><ul><li>created using highly </li></ul><ul><li>accessible and scalable </li></ul><ul><li>publishing techniques.” </li></ul><ul><li>Wikipedia Definition </li></ul>
  7. 7. <ul><li>or </li></ul><ul><li>“’s how people read, </li></ul><ul><li>discover and share </li></ul><ul><li>information.” </li></ul>
  8. 8. Understanding Social Media <ul><li>Real time </li></ul><ul><li>Community </li></ul><ul><li>Authentic </li></ul><ul><li>Conversational </li></ul><ul><li>Sociological / Technological </li></ul><ul><li>User Generated Content (UGC) </li></ul><ul><li>Consumer Generated Media (CGM) </li></ul>
  9. 9. Social Media Platforms Blogs Social Networks Wiki Sites File Sharing Sites Social Bookmarking Live Streaming Virtual Worlds Aggregators
  10. 10. How does it relate to business?
  11. 11. What are businesses looking for? <ul><li>Cost effective marketing </li></ul><ul><li>Brand trust & credibility </li></ul><ul><li>Increased customer loyalty / retention </li></ul><ul><li>Wider reach </li></ul><ul><li>Insight into market opinion </li></ul><ul><li>Improved collaboration </li></ul><ul><li>Increased sales & profitability </li></ul>
  12. 12. Typical Job Roles <ul><li>Sales & Marketing </li></ul><ul><ul><li>CRM </li></ul></ul><ul><ul><li>Online PR </li></ul></ul><ul><ul><li>Community Engagement </li></ul></ul><ul><ul><li>Brand Management </li></ul></ul><ul><li>Technical & Development </li></ul><ul><ul><li>Web Development </li></ul></ul><ul><ul><li>Application Development </li></ul></ul><ul><li>Media </li></ul><ul><ul><li>Online Journalist </li></ul></ul><ul><ul><li>Blogger / Ghostwriter </li></ul></ul>
  13. 13. Key Skills <ul><li>Understanding of social media sites including the marketing potential </li></ul><ul><li>Good knowledge of marketing, PR and / or technical development </li></ul><ul><li>Excellent English and writing skills </li></ul><ul><li>Excellent communication skills </li></ul><ul><li>Organisational abilities / Self-Management </li></ul><ul><li>Diligent and trustworthy </li></ul><ul><li>Ability to work under pressure </li></ul><ul><li>Understanding of market trends </li></ul>
  14. 14. What you need to know to get ahead.
  15. 15. Where do I start? <ul><li>Get started with social networks now </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><li>Start writing a blog </li></ul><ul><li>Engage in conversations </li></ul><ul><li>Attend events Build relationships online & off (blended approach) </li></ul>
  16. 16. Managing your ‘Personal Brand’ <ul><li>Start by connecting with people you know </li></ul><ul><li>Get alerts set up for your name </li></ul><ul><li>Get to know the privacy settings </li></ul><ul><li>Think “Why would someone care?” </li></ul><ul><li>Think about the image you’re projecting </li></ul><ul><li>Remember the Internet doesn’t forget </li></ul><ul><li>Build your credibility </li></ul><ul><li>Think long term </li></ul><ul><li>Always be ethical and respect etiquette </li></ul><ul><li>Think quality over quantity </li></ul>
  17. 17. Advice from the experts...
  18. 18. <ul><li>Q: What information </li></ul><ul><li>would you give to </li></ul><ul><li>Graduates looking to </li></ul><ul><li>start a career in </li></ul><ul><li>social media / digital </li></ul><ul><li>marketing?  </li></ul>
  19. 19. <ul><li>Have a point of view on </li></ul><ul><li>how brands could use </li></ul><ul><li>social media, without </li></ul><ul><li>interrupting your </li></ul><ul><li>experience to sell you </li></ul><ul><li>something! </li></ul>Anonymous – Luxury Brand Digital Marketing
  20. 20. Find your passion, the thing you want to spend your life doing, and become an expert. Blog, tweet, speak about it. Walk the walk. Make your mistakes and be open about them. Then you are a fuller package when you apply for your chosen role. Claire Thompson, Freelance PR Consultant
  21. 21. Digital should be seen as a strand of a bigger marketing mix not an exclusive career and the internet is a social media. Kathryn Woolf, Creative Digital Marketing Agency
  22. 22. Engage, Educate, Enhance. It’s important that you are sharing things that people want to know, learn and share. Kay Kelison, Senior Researcher / Social Media Coach at Microsoft
  23. 23. How to handle public cock-ups would be helpful me thinks. Richard Collett, Website Designer at UKNetWeb
  24. 24. The ability to change (constantly) will be the name of the game. New graduates will have to be fast on their feet. Michael Wise, Publisher, Filmmaker, Media Entrepreneur
  25. 25. Do something respectable with your life! ;o) By &quot;more respectable' I was thinking something more like porn baron or drug dealer. Failing that humanitarian work. Richard Quick, Web Developer and Author
  26. 26. More information <ul><li>Message me on Facebook , Twitter , LinkedIn or any other social network you find me on </li></ul><ul><li>Check out the blog at </li></ul><ul><li>Give me a call – 01209 718688 / 07501 259000 </li></ul><ul><li>Send me an email - </li></ul>
  27. 27. <ul><li>Thank you for listening </li></ul>