Social Media Outreach: For Such a Time as This Toni Birdsong & Tami Heim co-authors, @stickyJesus: how to live out your faith online
Outcomes:• Understand the Social Frontier• Shift Your Thinking About It• Formulate a Game Plan to GO In!
Harvard Business Review Study The 12 Major Beneﬁts Of Social Media 2100 Organizations Polled/Analyzed1. Increased awareness of the organization = outreach2. Increased traffic to website = exposure3. Greater favorable perceptions of the brand = communicate God’sLove4. Able to monitor conversations about the organization = fact vs.truth; what people think of you/God5. Able to develop targeted marketing activities = target need incommunity; put $ there6. Better understanding of customers perceptions of their brand =fact vs. truth; what people think of you/God Go into all the world and preach the gospel to the whole creation. Mark 16:15
continued . . .7. Improved insights about their target markets = what’s going onin hearts around us8. Identiﬁcation of positive and negative comments = know yourallies; know your enemies9. Increase in new business = more hearts saved; more members;future of the church10. Identiﬁcation of new product or service opportunities = timeschange—is the delivery (not content) of your message relevant?11. Ability to measure the frequency of the discussion about thebrand = is your church on people’s mind; trends/seasons?12. Early warning of potential product or service issues = culturalwarning signs around the churchAnd this gospel of the kingdom will be proclaimed throughout the whole world as a testimonyto all nations, and then the end will come. Matthew 24:14
Stats. What’s it matter? • One in every nine people on Earth is on Facebook = digital migration enormous • People spend 700 billion minutes per month on Facebook = more than church • Each Facebook user spends on average 15 hours and 33 minutes a month on the site = are we that captivating with OUR message? • 30 billion pieces of content is shared on Facebook each month = people share what moves them. • 190 million average Tweets per day occur on Twitter = people WANT to talk • There are now roughly 100 million active Twitter users (100 inactive) = Lots of people • Google+ has more than 25 million users = more networks each year pop up AND migration to new digital channels (customized/improved) remains • YouTube has 490 million unique users who visit every month = video is importantSources: Mindjumper, Jeff Bullas, Marketing Charts, emarketer, FacebookDeclare his glory among the nations, his marvelous works among all the peoples! Psalm 96:3
continued . . . stats: what’s it matter? • 300,000 users helped translate Facebook into 70 languages = digital global outreach others are setting up B2C Facebook interaction is 30% higher than average on Sundays. = what are people searching for? • 4.8 billion people now own mobile phones. Just 4.2 billion own a toothbrush. = communication over hygene? Hmmm. • Social media sites and blogs reach 80% of all U.S. internet users. = Content is king in inﬂuencing. Blogs are the single most important inbound marketing tool. = Ditto.Sources: Mindjumper, Jeff Bullas, Marketing Charts, emarketer, Facebook
The New FrontierPolitical: Social media in the U.S. deciding electionsGlobal: Even terrorists use social media to mobilize & intimidateLegal: In Australia court notices can be served throughFacebook.Professional: Hirings/ﬁrings decided via social proﬁles.Financial: Future employment decided on social media.Education: Academics transferring incresingly online.Social: Marriage partner (1/5) decided online.Eternal: More churches streaming services; entire nowchurches online. Decisions for Christ every day online. “of the sons of Issachar who had understanding of the times, to know what Israel ought to do,” 1 Chron. 12:32
leadership eMarketer Study: Top executives need to be involved in social media. • 77% of buyers say they are more likely to buy from a company whose CEO uses social media. • 94% said C-suite social media participation enhances a brand image. • 82% of employees say they trust a company more when the CEO and leadership team communicate via social media.Do your best to present yourself to God as one approved, a worker who has no need to be ashamed,rightly handling the word of truth. 2 Tim. 2:15
Listen Respond community Educate Inﬂuence Align ActivateI appeal to you, brothers, by the name of our Lord Jesus Christ, that all of you agree, and that there beno divisions among you, but that you be united in the same mind and the same judgment. 1 Cor. 1:10
Visual Storytelling Too much information = more consumption via photos & videoData: Simply Measured for M Booth They shall speak of the glory of your kingdom and tell of your power, Psalm 145:11
Created to Seek God not Idols“Men of Athens! I see that in every way you arevery religious. For as I walked around and lookedcarefully at your objects of worship, I even foundan altar with this inscription: “To an UnknownGod.” Now what you worship as somethingunknown I am going to proclaim to you. The Godwho made the world and everything in it is theLord of heaven and earth and does not live intemples built by human hands. . . . God did this sothat men would seek him and perhaps reach outfor him and ﬁnd him, though he is not far fromeach one of us.” - Acts 17: 22b-24, 27 (Paul)
Follow Him • Pray • Expand • Bless • EnlightenPRAYER OF JABEZ . . .Oh, that You would bless me indeed, and enlarge my territory, that Your hand would be with me,and that You would keep me from evil, that I may not cause pain! 1 Chron. 9:10
Words“But I say to youthat for every idleword men mayspeak, they willgive account of itin the day ofjudgment. For byyour words youwill be justiﬁed,and by your wordsyou will becondemned.” Matt12:36-37, NKJV www.wordle.com
The Holy Spirit And I will ask theFather, and he will give you another Counselor to be with you forever—the Spirit of truth. The world cannot accepthim, because it neither sees him nor knows him. But you know him, for he lives withyou and will be in you. John 14:16-17
The Big 5 what’s behind your avatar? • Heart (compassion, charity) I hear • How-To (information, use) ya, bro! • Humanity (imperfections, real) • Humor (fun, unique, creative) • Holiness (choosing the higher way)But you will receive power when the Holy Spirit has come upon you, and you will be my witnesses inJerusalem and in all Judea and Samaria, and to the end of the earth. Acts 1:8
How to #LiveSticky • Listen • Engage • Lead & Lift • Be Present • Include • Real Relationship • Compassionatesticky: The message that holds fast, adheres, and clings to the hearts of everygeneration. Eternal content independent of time, change, and cyberspace.
Metrics • Google Analytics • Tweet Reach • Twitalyzer • Tweet Stats • Peer Index • Social Mention • Facebook Insights • Crowd boosterHis divine power has given us everything we need for life and godliness through our knowledge of himwho called us by his own glory and goodness. 2 Peter 1:3
Efﬁciency• TweetDeck/HooteSuite• FB Scheduled Posts• Auto Posting Blog to FB• Blog to Twitter• Auto followbacks• Hashtags• Facebook groups• Twitter Lists• Kitchen Timer (!) Yet you do not know what tomorrow will bring. What is your life? For you are a mist that appears for a little time and then vanishes. James 4:14
The Hashtag ##FollowFriday#FF# Tworship#Prayer#Help#LiveSticky#JesusTweeters#TeamJesus#URInvited!
Go Deeper :#helpme#ihatemylife#help#pleaseprayThe ASK :• How can I #pray for you today?• What’s the one thing that keeps youfrom giving your heart to #Jesus?• Do you want to know #Jesus? <link>
LOVE VS.If I speak in the tongues of men and of angels, but have not love, I am a noisy gong or a clangingcymbal. And if I have prophetic powers, and understand all mysteries and all knowledge, and if Ihave all faith, so as to remove mountains, but have not love, I am nothing. If I give away all I have,and if I deliver up my body to be burned, but have not love, I gain nothing. Love is patient andkind; love does not envy or boast; it is not arrogant or rude. It does not insist on its own way; itis not irritable or resentful; ... 1 Cor. 1:1-13 Without love, none of this matters.
Recap:• Understand the Social Frontier• Shift Your Thinking About It• Formulate a Game Plan to GO In!
• Social Media Strategy Template& list of Power Tools• Website Checklist: Ready, Set,Go Compete!•10 Commandments of Twitter