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Twitter For Events

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A presentation I created for a client who wanted a basic training session on how to use Twitter and the real-time web around conferences. Includes benefits, and 7 steps to creating an event Twitter strategy.

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Twitter For Events

  1. 1. Twitter for Events<br />Tonia Ries<br />Modern Media<br />July 22, 2010<br />
  2. 2. Agenda<br />What can events do with Twitter? Some examples.<br />The benefits.<br />Your event’s Twitter strategy.<br />The basics<br />Do some research<br />What to tweet<br />Engage: make it a conversation<br />Build the community<br />Ways to use Twitter onsite<br />After the event<br />Bonus material: Some other resources to expand your network.<br />
  3. 3. Events on Twitter<br />Some examples.<br />And what they’re doing right.<br />
  4. 4. Events on Twitter<br />http://twitter.com/DAVOS<br />Tell us who’s tweeting<br />Promote the hashtag<br />Tweet valuable content<br />
  5. 5. Events on Twitter<br />http://twitter.com/tedtalks<br />What’s the strategy that works for your event?<br />
  6. 6. Events on Twitter<br />http://twitter.com/clintonglobal<br />It may not work out. That’s ok – we’re all learning.<br />
  7. 7. Events on Twitter<br />http://twitter.com/Economist_innov<br />You’ve got to start somewhere. <br />
  8. 8. Events on Twitter<br />http://twitter.com/twtrcon<br />… and there will always be more to learn.<br />
  9. 9. The benefits of Twitter for events… in increasing order of impact<br />Messaging<br />Finding new prospects<br />Customer service<br />Listening<br />Engaging your audience in a conversation<br />Enabling a conversation among your audience<br />
  10. 10. Events on Twitter<br />http://blog.twitter.com/2010/07/2010-world-cup-global-conversation.html<br />The largest global conversation ever.<br />
  11. 11. 7 Steps to Building Your Event’s Twitter Strategy<br />What to do now.<br />What to do before, during and after your event.<br />
  12. 12. Your Event’s Twitter Strategy. Step 1. The Basics<br />Establish an account. <br /> Even if you don’t plan to use it.<br />If you don’t stake out your account, someone else might.<br />
  13. 13. Your Event’s Twitter Strategy.Step 1. The Basics<br />Pick a name for the account.<br />Keep it short (for RT’s!)<br />Make it consistent with your brand<br />Pick a hashtag for your event<br />Short<br />Easy to remember<br />
  14. 14. Your Event’s Twitter Strategy.Step 2. Research & Listen<br />How active is your audience?<br />Speakers<br />Attendees<br />Sponsors<br />Press<br />Partners<br />What are they talking about?<br />The easiest way to find people on Twitter is through Google search.<br />
  15. 15. Your Event’s Twitter Strategy.Step 3. What to Tweet. <br />Event updates and promotions<br />Speaker announcements <br />use the speaker’s Twitter name if they’re on Twitter<br />Links to resources that are relevant to your target audience<br /><ul><li>Tweeting improves your search results!</li></ul>Use bit.ly to shorten and track links.<br />
  16. 16. Your Event’s Twitter Strategy.Step 4. Engage.<br />Follow<br />Find and follow thought leaders, speakers and prospective attendees in your target market.<br />When someone follows your event, follow back.<br />Tip: To find sponsorship dollars or marketing partners, engage the people who manage the Twitter account. They know where the decision makers are and often have their own budgets.<br />
  17. 17. Your Event’s Twitter Strategy.Step 4. Engage. <br />Make it a conversation: monitor, respond and reciprocate<br />Use a client like Twhirl or TweetDeck to monitor Twitter for mentions of your event<br />Reply to @ mentions and DM’s<br />Re-tweet when appropriate<br />Always thank people if they re-tweet you<br />Use Twitter to get instant feedback and ideas from your community.<br />
  18. 18. Your Event’s Twitter Strategy.Step 5. Build the Community.<br />Speakers<br />Notify them of the event hashtag<br />Consider including their Twitter accounts on the web site, in conference materials and on session slides<br />Re-tweet them where relevant<br />Marketing Partners and Sponsors<br />Announce their involvement<br />Re-tweet their announcements<br />Press<br />Include your event’s Twitter details in press releases<br />Make it easy for people to tweet about you!<br />Share your influence. Your community will reciprocate. <br />That’s how you expand your network’s reach.<br />
  19. 19. Your Event’s Twitter Strategy. Step 5. Build the Community. <br />Prominently share your Twitter account and hashtag on your web site<br />Ask people for their Twitter handle when they register<br />Consider including a Twitter feed on your web site. The feed can include:<br />Your tweets<br />Tweets with your hashtag<br />Your speakers’ & partners’ tweets<br />Tweets from key thought leaders and industry pundits<br />Sponsorship opportunity!<br />
  20. 20. Your Event’s Twitter Strategy.Step 6. During the Event<br />http://www.themarthablog.com/2010/06/attending-a-twitter-conference.html<br />Live Feed<br />In the room<br />On screens outside the room<br />Bringing Twitter to the event reminds participants to tweet and increases the buzz. <br />It can also offer more sponsorship opportunities.<br />
  21. 21. Your Event’s Twitter Strategy.Step 6. During the Event<br />Backchannel controversies<br />Some tips for managing the backchannel http://www.socialtimes.com/2009/12/8-tips-for-managing-the-twitter-backchannel-during-your-presentation/<br />The more you engage ahead of the event, the more likely you’ll be to have your community’s support during the event.<br />
  22. 22. Your Event’s Twitter Strategy.Step 6. During the Event<br />TWTRCON keeps attendees plugged in for non-stop tweeting<br />
  23. 23. Your Event’s Twitter Strategy.Step 7. After the Event<br />Keep the conversation going.<br />Post links to press articles and resources such as slides, videos, etc.<br />Monitor mentions and re-tweet.<br />Thank people.<br />Solicit input.<br />Keep building.<br />
  24. 24. Bonus Material:<br />Some additional social networking resources you can use to expand your event network.<br />
  25. 25. Expand Your Network<br />http://foursquare.com/venue/3388994<br />Set up a Foursquare venue for your event. <br />Add some tips or specials and encourage people to check in.<br />
  26. 26. Expand Your Network<br />http://plancast.com/davemcclure<br />Plancast.com let’s you share what events you’ll be attending with your network – and see who is attending what events.<br />
  27. 27. Expand Your Network<br />http://www.beintheroom.com/twtrcon/<br />BeintheRoom.com lets you list events, tracks tweets and lets people rate your event.<br />
  28. 28. Thank You!<br />Tonia Ries<br />Modern Media<br />@tonia_ries<br />tonia@modernmediapartners.com<br />631-668-2697<br />

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