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"Give a Christmas miracle" is the traditional Christmas campaign to help families with low income.
To collect as much money as possible.
Created digital platform and integrated special viral tools.:
Users had chance to register online and to place ads to their websites/blogs.
Each unique click on banner gained 5ct. for charity.
- More than 1000 websites and blogs participated in the campaign.
- More than 380 Facebook pages installed campaign Tabs.
- More than 40 000 Facebook users installed app. There were more than 100 000 wall posts.