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تْشِك دِسْك - الإعلام الاجتماعي إلى غرف الأخبار

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Slides for presentation given by Dina ElHawary (@dinahawary) at #4MCairo conference, February 20, 2013.

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تْشِك دِسْك - الإعلام الاجتماعي إلى غرف الأخبار

  1. 1. ‫ْ&ِ! دِ#ْ!
‬ ‫‬‫ا5.4م ا210/".- إ+* )(ف ا%$#"ر‬
  2. 2. .. ()‫/.- ْ&ِ! دِ#ْ! ,+ أ‬(O"#T‫< ا‬D‫و‬H0+‫ا‬ ‫ا+0@?> =< ا%$#"ر‬ ‫1/9 وإدارة‬ ‫روا;: ا%$#"ر‬<= ‫/9 ا%$#"ر‬CD V/WD (O"#= <D‫و‬HJ -I#J ‫- ا+0@?> =< ا%$#"ر‬K LMK"NO ‫ ا5.4م‬ABCD EFG; :;‫إدارة ا+(وا‬ 9MX‫ا‬S= Y@J -."/015‫ا5.4م ا‬ !‫ / ا+?(اء‬QIR‫ا‬ST‫ =9 ا‬LM;"CD‫ ا‬LU4. !‫ إ+* )(ف ا%$#"ر‬HDHC+‫ا‬ ! LZ/C=
  3. 3. ‫1. ).7 وإدارة روا10‬ ‫ا;:98ر‬‫‪ [ِGْJ‬دِ]ْ[ ‪() H."WD‬ف ا%$#"ر ‪89A?#B‬ل وا#?>=ام!‬ ‫ا%$#"ر =< ا5.4م ا510/".- !‬ ‫;"]0`‪H‬ام أداة +‪ 9/C‬روا;: ا%$#"ر!‬
  4. 4. 1‫إذا و‬ ‫ وا‬LhiX -N @a+‫ ا‬H +‫أو ا‬ <F/D‫ة و‬Hg LK"X‫إ‬ -N@a = : ;‫أي را‬ + <R‫ا‬ST‫ا‬ 4= ‫اد‬S %‫ ا‬LK(i d *B. L/ fIF/MK ‒ (# $( ‫رة $#"ر‬Sk Yc(0c2‫ ا‬L+SeW; SDHMK - J ‒ e0K"X‫إ‬ *+‫إ‬L ID‫و‬HJ ‒ ‫ة‬HD(i " )l+‫‒ ا‬ ِ ِ‫[ د‬GْJ [] ْ
  5. 5. ‫ ,+ ا;:98ر‬CAD?E‫2. ا‬ ْ ِ ِ‫* ا+0@?> =< ا%$#"ر‬B. E/Z+‫(ة ا‬FK []‫[ د‬GْJ EeWD ! ‫=< $4ل‬ ! FG‫?&8ر‬E‫ ا‬CAD?E‫ وا‬CHI=?E‫ا‬
  6. 6. N@a+‫( ا‬MiD(#`+‫ ا‬L+"g - @0+‫1"ر ا‬ >? VM@k nh$ n 0+‫< ا‬F/D 2 f0 @k <= Ho "h= (M) >; L@X‫ وا‬L +"@+‫ن ا‬SFJ‫و‬ VNa0/B+ ِ ْ ِ ِ []‫[ د‬GْJ q?0@D <= >?@0+‫?"ت ا‬MBZJ 9M/@; "e0K"X‫ إ‬sJ -0+‫ا%$#"ر ا‬
  7. 7. ‫3. ا‪=?E‬و‪ +M‬ا‪JK89L‬‬ ‫ﺕتﻕقﻭوﻡم ﻍغﺭرﻑف ﺍاﻝلﺃأﺥخﺏبﺍاﺭر ﺏبﺝجﻡمﻉع ﻭوﻥنﺵشﺭر ﻩهﺫذﺍا ﺍاﻝلﻡمﺡحﺕتﻭوﻯى‬‫ﺏبﺕتﺡحﺩدﻱيﺙث ﺯزﻡمﻥنﻱي ﻭوﻡمﺝجﻡمﻉع ﺕتﺡحﺕت ﻡمﻭوﺍاﺽضﻱيﻉع ﻡمﻥن ﻥنﻑفﺱس ﺍاﻝلﺱسﻱيﺍاﻕق‬
  8. 8. f; ‫م‬S?D tDH@J Eo ‫"ق‬M] ‫م‬H?D -?@a+‫ا‬ seN+‫- ا‬K sv"WD ‫د‬H@= 9;"0+‫ى ا‬S 0@/B+ -d"eI+‫ا‬ Hg‫ع وا‬SXST EyJ ‫(ة‬O (D(?J E "#T‫ ا‬Lc‫و‬HT‫- ا‬ F+ >?@ K‒ SDHMK 0+‫ ا‬L+"g ‒ ‫رة‬Sk f; L?@ ‒ :;‫(را‬ B= )l+‫ا‬ ‒ LID‫و‬H J
  9. 9. ‫#‪O‬ا‪ 8NE‬‬‫ﻙكﻱيﻑف ﺕتﺹصﻝل ﻍغﺭرﻑف ﺍاﻝلﺃأﺥخﺏبﺍاﺭر ﺇإﻝلﻯى ﺍاﻝلﺡحﻕقﺍاﺉئﻕق ﺏبﺱسﺭرﻉعﺓة ﺃأﻙكﺏبﺭر؟‬
  10. 10. ‫‪8NP=Q‬‬‫ﺩدﻉعﻡم ﺍاﻝلﻡمﺝجﺕتﻡمﻉع ﺍاﻝلﻡمﺩدﻥنﻱي ﺏبﺕتﻕقﺩدﻱيﻡم ﺥخﺩدﻡمﺍاﺕت ﻡمﻉعﻝلﻭوﻡمﺍاﺕتﻱيﺓة ﺃأﻙكﺙثﺭر ﻡمﺹصﺩدﺍاﻕقﻱيﺓة‬
  11. 11. ‫,‪8N#8HA‬‬‫ﺕتﻕقﻝلﻱيﺹص ﺍاﻝلﺇإﺵشﺍاﻉعﺍاﺕت ﻭو ﺍاﻝلﺃأﺥخﻁطﺍاء ﻭو ﻥنﺱسﺏبﺓة ﺍاﻝلﺕتﺭرﺍاﺝجﻉع ﻉعﻥن ﺍاﻝلﺃأﺥخﺏبﺍاﺭر‬
  12. 12. ‫:‪8N?R‬‬ ‫ﺍاﻝلﻉعﻡمﻝل ﺏبﺱسﺭرﻉعﺓة ﻭوﺕتﺵشﺍاﺭرﻙك ﻭوﺵشﻑفﺍاﻑفﻱيﺓة‬‫ﻝلﺕتﻕقﻭوﻱيﺓة ﺍاﻝلﻉعﻝلﺍاﻕقﺓة ﺏبﻱيﻥن ﺍاﻝلﺹصﺡحﻑفﻱيﻥن ﺍاﻝلﻡمﺡحﺕتﺭرﻑفﻱيﻥن ﻭوﺍاﻝلﺹصﺡحﻑفﻱيﻥن ﺍاﻝلﻡمﻭوﺍاﻁطﻥنﻱيﻥن‬
  13. 13. -]"M] ‫ي‬S0@= ،LM/]‫@"ت ر‬D(aJ >d"?g ،LMN@k ‫"ت‬c"M; LMN@k ‫/4ت‬g‫"م و‬U‫وأر‬ ({o‫ أ‬LMCeI= ‫"ت‬MI?J L{DHg‫ و‬LZD(] ‫"ت‬MI?J nh; 9= ‫ار‬S@+‫* ا‬B. H/0ZJ>?@0B+ LDHMB?J AM+"]‫أ‬ LM+‫#"د‬J LMB/. ،9/0CT‫ا‬>D(R <. ‫=< ا%$#"ر‬ ،LMK"NG+"; |M/0J‫و‬ H/0ZJ L0;"} ‫"]"ت‬M] 9M/CB+ LMd(=‫ و‬Lg"0= -K ‫`"ص‬O‫* أ‬B. (M) -v‫" و‬e?M#hJ -."/012‫ي ا5.4م ا‬S0@= ‫ر‬Se/CB+ LIBZ= ‒ ‫ات‬HD(iJ ‒ ‫ر‬Sk ‒ SDHMK 9R"?= *B. ‫ارات‬Sg ‒ LMc‫0(و‬F+‫@"ت إ‬Nk ‫ة‬Ho•= (M) ‫"رات أ$#"ر‬O‫ ‒ إ‬Yc(0c2‫ا‬
  14. 14. [ْ]ِ‫ِ[ د‬GْJ ‫(وع‬G= €MNIJ s0DLM=4.5‫"ت ا‬W]•T‫"ء =< ا‬o(O 9= ‫"ون‬Z0+"; ً"M+"g -;(Z+‫< ا‬RS+‫- ا‬K
  15. 15. [ْ]ِ‫ِ[ د‬GْJ <= -+"@+‫ار ا‬Hk5‫ا‬ Q=H`0WT‫د ا‬H. :]S0= 1,391 * 2012 SMcSD ‒ (D"ID Q; ‫"ء‬hGI+‫ا‬2012 SD"= -K :Gc ‫م‬H`0W= 2,249 *2012 SMcSD -K :Gc ‫م‬H`0W= 3,752 * ‫0`";"ت‬c5‫0(ة ا‬U -K (d‫* 000,001 زا‬ (a= -K LM]"d(+‫ا‬
  16. 16. ‫ +ـ‬HDHC+‫ار ا‬Hk5‫.(ض =< ا‬ [ْ]ِ‫ِ[ د‬GْJ
  17. 17. LB…]‫أ‬ ً‫(ا‬FO

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