Personal branding JCI Baltic Conference March 12 th  2010 Tom Scholte
who can tell us about a nice and positive experience you had at work during the last week?
result of personal branding: being asked for the things you want to be asked for
strenth of a brand: the part the brand plays in the choice for the specific product
Matt Harding
 
 
 
 
 
 
 
 
 
 
“ Let’s observe the effect of evian on your body”
evian keeps/makes you young
 
650 x expensive
what you do
who you are
tell your neighbour about a top project of the last year your neighbour takes notes on: activities, skills and results 3 m...
 
tell your other neighbour about a the person you just met your neighbour takes notes on: attributes and strengths 2 minutes
 
 
communication strategies <ul><li>telling what you do or did </li></ul><ul><li>telling who you are </li></ul><ul><li>thinki...
communication strategies <ul><li>telling what you do or did </li></ul><ul><ul><li>the things you are proud of </li></ul></...
 
7.showing what you are good at
7.showing what you are good at
1. listen
1. listen
1. listen
 
 
tell your neihgbour about 3 things you are working on or interested in your neighbour takes notes on 2 minutes
now tell 3 people about the interests and activities of the person you just spoke try to find a connection 1 minute
 
www.linkedin.com/in/tomscholte www.twitter.com/tomscholte www.tomscholte.com www.facebook.com/tomscholte Let’s stay in tou...
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Personal Branding JCI

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presentation during JCI Baltics personal branding conference

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  • THEME gemiddelde werknemer in de vs heeft functies gehad op zijn 38 ste Bij KPN worden er al geen naamkaartjes meer besteld omdat tegen de tijd dat je ze hebt, je al weer een andere functie hebt banen gaan sneller reorganisaties volgen elkaar sneller op tijdelijke contracten project georiënteerd werken dat doe je door te zorgen voor beleving, door meerwaarde te bieden
  • THEME gemiddelde werknemer in de vs heeft functies gehad op zijn 38 ste Bij KPN worden er al geen naamkaartjes meer besteld omdat tegen de tijd dat je ze hebt, je al weer een andere functie hebt banen gaan sneller reorganisaties volgen elkaar sneller op tijdelijke contracten project georiënteerd werken dat doe je door te zorgen voor beleving, door meerwaarde te bieden
  • kijkend naar de top 10 global merken gebaseerd op omzet, emotioneel in hoeverre bepaalt merk de keuze
  • THEME gemiddelde werknemer in de vs heeft functies gehad op zijn 38 ste Bij KPN worden er al geen naamkaartjes meer besteld omdat tegen de tijd dat je ze hebt, je al weer een andere functie hebt banen gaan sneller reorganisaties volgen elkaar sneller op tijdelijke contracten project georiënteerd werken dat doe je door te zorgen voor beleving, door meerwaarde te bieden
  • bereid om meer te betalen mensen kiezen aandacht van wat het is naar wat het met je doet
  • your neighbour
  • your neighbour
  • your neighbour
  • your neighbour
  • your neighbour
  • Personal Branding JCI

    1. 1. Personal branding JCI Baltic Conference March 12 th 2010 Tom Scholte
    2. 2. who can tell us about a nice and positive experience you had at work during the last week?
    3. 3. result of personal branding: being asked for the things you want to be asked for
    4. 4. strenth of a brand: the part the brand plays in the choice for the specific product
    5. 5. Matt Harding
    6. 16. “ Let’s observe the effect of evian on your body”
    7. 17. evian keeps/makes you young
    8. 19. 650 x expensive
    9. 20. what you do
    10. 21. who you are
    11. 22. tell your neighbour about a top project of the last year your neighbour takes notes on: activities, skills and results 3 minutes
    12. 24. tell your other neighbour about a the person you just met your neighbour takes notes on: attributes and strengths 2 minutes
    13. 27. communication strategies <ul><li>telling what you do or did </li></ul><ul><li>telling who you are </li></ul><ul><li>thinking out loud </li></ul><ul><li>taking other people with you in your process </li></ul><ul><li>expressing what you do </li></ul><ul><li>sharing what you do, read and find interesting </li></ul><ul><li>showing what you are good at </li></ul>
    14. 28. communication strategies <ul><li>telling what you do or did </li></ul><ul><ul><li>the things you are proud of </li></ul></ul><ul><ul><li>the things other people understand </li></ul></ul><ul><ul><li>the things you would like to do again </li></ul></ul><ul><ul><li>the things you want to be remembered of </li></ul></ul><ul><ul><li>who you worked with </li></ul></ul><ul><ul><li>who you did it for </li></ul></ul>
    15. 30. 7.showing what you are good at
    16. 31. 7.showing what you are good at
    17. 32. 1. listen
    18. 33. 1. listen
    19. 34. 1. listen
    20. 37. tell your neihgbour about 3 things you are working on or interested in your neighbour takes notes on 2 minutes
    21. 38. now tell 3 people about the interests and activities of the person you just spoke try to find a connection 1 minute
    22. 40. www.linkedin.com/in/tomscholte www.twitter.com/tomscholte www.tomscholte.com www.facebook.com/tomscholte Let’s stay in touch:

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