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Intro Creative Economy

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Tom Tresser's introduction to the Creative Economy and the state of the artist in America, for "The Art of Crossing the Street" class at the School of the Art Institute (http://www.crossingstreet08.wordpress.com).

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Intro Creative Economy

  1. 1. “ Introduction to the Creative Economy” Tom Tresser
  2. 2. What Drives the Creative Economy? SHIFT IN WHAT AND HOW WE MAKE. HOW WE MAKE “VALUE.”
  3. 3. Features of the Creative Economy <ul><li>Shift in economic production </li></ul><ul><li>The fundamental way we create value has changed and evolved over time. </li></ul><ul><li>From making “stuff” to making “concepts.” </li></ul>
  4. 4. What’s so special about Starbucks?
  5. 5. How much value does Starbucks add? Cost of coffee bean when harvested = $0.50/lb. Value realized by Starbucks from selling cup of coffee = $230/lb. AN INCREASE OF VALUE OF +46,000%.
  6. 6. The progression of economic value COMPETITIVE POSITION Differentiated Undifferentiated PRICING Premium Market Pine & Gilmore, “Welcome to the Experience Economy,” HBR, July/Aug 1998.                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Extract commodities Make goods Deliver services Stage experiences
  7. 7. The progression of economic value COMPETITIVE POSITION Differentiated Undifferentiated PRICING Premium Market Pine & Gilmore, “Welcome to the Experience Economy,” HBR, July/Aug 1998.                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Extract commodities Make goods Deliver services Stage experiences FROM THE PHYSICAL TO… TO THE CONCEPTUAL
  8. 8. So, do we pay MORE for… or
  9. 9. Creativity Drives U.S. Social + Economic Progress Jane Addams Jonas Salk
  10. 10. The new Creative Economy produces whole new industries…
  11. 12. Value of U.S. Copyright Industries 2005 That’s $1.4 trillion….
  12. 14. The new Creative Economy produces whole new industries… Which creates new sets of jobs and required job skills
  13. 15. Size of U.S. Creative Economy Workforce Source: Catalytix Consulting
  14. 16. What % of Illinois Workers Toil in the Creative Industries? 30%
  15. 17. LET’S LOOK AT THE ARTIST IN AMERICA
  16. 18. <ul><li>The arts as part of a larger set of related creative industries </li></ul><ul><li>How many, who is an artist, how are they doing? </li></ul><ul><li>Who participates in the arts in America? </li></ul>
  17. 19. <ul><li>The arts as part of a larger set of related creative industries – the Creative Economy. </li></ul>
  18. 21. 2. How many, who is an artist, how are they doing?
  19. 22. Source: “NEA Artists in the Workforce: 1990-2005”
  20. 26. Source: http://www.acinet.org
  21. 27. Total Enrollment Fall 2005: total = 2,588 ( Fall 2007: 2,935 ) Enrollment by Division Undergraduate: 2,008 Graduate: 580 Enrollment by Racial/Ethnic Category International Students: 17.3% Black, non-Hispanic: 3.1% [6% of all U.S. artists are Black*] American Indian/Alaska Native: 0.9% Asian or Pacific Islander: 9% Hispanic: 6.8% White, non-Hispanic: 59.6% Unknown: 3.3% Enrollment by Gender Female: 66% Male: 34% http://www.saic.edu/about/glance/index.html#enrollment *2007 Statistical Abstract of the United States, U.S. Census Tuition rates 2008-2009: - Undergraduate students: $1,085 per credit hour - Graduate: $1,180
  22. 28. 3. Who participates in the arts in America?
  23. 29. Attendance Of U.S. Arts & Culture 2002
  24. 30. U.S. Personal Expenses for Recreation 2004 <ul><li>Total = $702 billion </li></ul><ul><li>Books, magazines, etc = $50b </li></ul><ul><li>Toys & sports equip = $39b </li></ul><ul><li>Computers & software = $51b </li></ul><ul><li>Movies (in theaters) = $10b </li></ul><ul><li>Nonprofit arts admissions = $13b </li></ul><ul><li>Spectator sports = $15b </li></ul><ul><li>Gambling, other comm’l amuse = $99b </li></ul>
  25. 31. Doing the Arts…Attending the Arts – By Educational Attainment
  26. 32. Status of the artists in the room <ul><li>M/F </li></ul><ul><li>Age </li></ul><ul><li>Country of origin </li></ul><ul><li>Rural/Urban/Suburb </li></ul><ul><li>Private/Public School </li></ul><ul><li>Ethnicity </li></ul><ul><li>Class </li></ul><ul><li>Other identity? </li></ul>
  27. 33. To Sum Up… <ul><li>Evolution of our economy places value on creative thinking and creative products </li></ul><ul><li>Harder to get skills needed to succeed </li></ul><ul><li>Issue of access to arts training </li></ul><ul><li>Issue of access to arts participation </li></ul><ul><li>Issue of access to arts making </li></ul><ul><li>How is this echoed around the globe? </li></ul><ul><li>Where do you fit in? </li></ul>

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