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Facebook & Social Change


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Mr. Bayes' presentation for "Acting Up - Using Theater & Technology for Social Change."

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Facebook & Social Change

  1. 1. Final Paper H1I “ Facing up for Social Change” By Mike Bayes
  2. 2. <ul><li>Facing up for Social Change </li></ul><ul><li>Times have changed dramatically with how organizations </li></ul><ul><li>reach out to recruit or influence the public. Leading this </li></ul><ul><li>change is social networking websites that allow </li></ul><ul><li>organizations to reach millions of people instantly. </li></ul><ul><li>Facebook, a leading social networking site that has soared </li></ul><ul><li>to over one hundred seventy-five million users, has </li></ul><ul><li>established itself as a major player with new and </li></ul><ul><li>established social change organizations. </li></ul>
  3. 3. <ul><li>Facebook was created in 2004 by Mark </li></ul><ul><li>Zuckerberg for students at Harvard </li></ul><ul><li>University. </li></ul><ul><li>With the site now opened to all users over </li></ul><ul><li>the age of 13, Facebook has grown to over </li></ul><ul><li>175,000,000 registered users. </li></ul>
  4. 4. <ul><li>Facebook has user groups that allow social organizers to </li></ul><ul><li>create, promote, and recruit for their cause. </li></ul>
  5. 5. <ul><li>Creating a group on Facebook is very easy. The organizer </li></ul><ul><li>can now sit back and watch the friend network spread the </li></ul><ul><li>word. </li></ul>
  6. 6. <ul><li>Third-Party applications in Facebook extend the </li></ul><ul><li>capabilities. One particular app “Causes” allows you to </li></ul><ul><li>accept members and donations towards your cause. </li></ul><ul><li>Check out this site to see how one guy generated </li></ul><ul><li>donations for a child in need. </li></ul>
  7. 7. <ul><li>Beth Kanter , a </li></ul><ul><li>consultant for non- </li></ul><ul><li>profit organizations, </li></ul><ul><li>in using social </li></ul><ul><li>media tools has a </li></ul><ul><li>very good Blog </li></ul><ul><li>focusing on social </li></ul><ul><li>media technologies, </li></ul><ul><li>their use and the </li></ul><ul><li>ROI. </li></ul>How do you measure the effectiveness of using Facebook? This is one question that is hard to answer and will depend on the size of the group, the number of technologies used, and the goal being measured.
  8. 8. <ul><li>While it’s nice that Facebook is free and </li></ul><ul><li>creating a group on Facebook takes very </li></ul><ul><li>little time to have up and running, the </li></ul><ul><li>best part for all organizations looking to </li></ul><ul><li>reach out through Facebook is the big </li></ul><ul><li>number. That number is 175,000,000 </li></ul><ul><li>users worldwide and g r o w i n g . </li></ul>