FRESH

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This presentation is made by a student from the online class. "Acting Up - Using Theater & Technology for Social Change" taught by Tom Tresser for the DePaul University School for New Learning.

Info: http://tomsclasses.wordpress.com

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FRESH

  1. 1. F.R.E.S.H. Farms and Responsible Enterprises in Social Health
  2. 2. <ul><li>Our mission is to tell the farmer’s story and to unite efforts to build locally based, trustworthy food economies, in which sustainable food production, processing, distribution, and consumption are integrated to enhance the </li></ul><ul><li>economic, </li></ul><ul><li>environmental and </li></ul><ul><li>social health of our </li></ul><ul><li>community. </li></ul><ul><ul><li>Merton Rural Farm, WI </li></ul></ul>
  3. 3. What do we do? <ul><li>WEBSITE: </li></ul><ul><li>We connect farmers and local businesses in order to make locally grown products accessible to the community, ensuring fair price for consumers, fair pay for farmers, and economic growth for the community. </li></ul><ul><li>AWARENESS CAMPAIGN: </li></ul><ul><li>We build community awareness with the goal to work in collaboration to enhance our standard of living by eating healthier products, supporting local businesses, and providing fair pay to farmers. </li></ul>
  4. 4. Why do we do it? <ul><li>We know that locally grown food is fresher, tastier, and healthier. In the United States, food is usually altered by irradiation in order to prolong shelf life and survive extended travel. </li></ul><ul><li>Imported foods are transported over long distances. The harm of transportation in our food chain has a significant negative impact in the environment. </li></ul><ul><li>Imported foods require special packing, which will eventually be disposed and the majority is not recyclable. </li></ul><ul><li>Locally grown food travels very short distances and most of it does not need packaging. </li></ul><ul><li>We believe in the development and support of local farmers and local economies. </li></ul>
  5. 5. How do we do it? <ul><li>We connect farmers to local business through www.fresh.org </li></ul><ul><li>This is an on-line market where farmers and producers offer their products to local businesses with the option of purchasing and scheduling deliveries on-line. </li></ul><ul><li>Fresh.org uses photography as the main vehicle for building an attractive site and carrying the message to the community. </li></ul>Fresh.org is divided in five main tabs: Home Our Farmers Healthy Products Community Place an Order
  6. 6. Browse BY PRODUCT Vegetables Honey and bee products Preserves Baskets Fruits Meats Dried Fruits and nuts Wool and Fibers Farm Crafts Dairy and eggs
  7. 7. Browse BY FARM A&P Farm Horn Family Farm Organic Chicken Farm Sheep to the Wind Sacred Springs Organic Farm
  8. 8. Browse OUR CLIENTS Entrading Café, MI 61 Main, WI 35 th Street Bistro, MI Lula Café, IL 4 th Street Café, MI
  9. 9. Browse your COMMUNITY School Trip, WI 2009 Lara, Organic Chef Community Support, MI
  10. 10. Community Awareness Campaign <ul><li>We tell the Farmer’s Story </li></ul><ul><li>- Designed to grow public knowledge and awareness of sustainable farming practices, support for local economies, and fair treatment for farmers. </li></ul><ul><li>- We use digital media (photography and video) to convey the message. </li></ul>The Crouse’s Rose Silver Harold Smith
  11. 11. FRESH’s Dress Code

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