New Executive Director ofThe Chicago Coalition for the Homeless
CCHEstablished in 1980, the Chicago Coalition for the Homelessis a large social change organization that organizes programsand advocates preventing and ending homelessness.CCH believes that housing is a human right in a just society.With the help of community organizers, pro-bono attorneysand policy specialists, the CCH is on a mission to changepublic policies and address the lack of affordable housing inChicago.
Why I chose CCH…The CCH offers outreach programs which connect formallyhomeless people turned field advisors to those experiencinghomelessness now.I became familiar with CCH in 2008 while taking a junior-year social justice course at DePaul University. I wasrequired to volunteer at CCH for a total of twenty five hoursthroughout the quarter to gain community service credithours for the course.During my time with CCH, I worked with a formallyhomeless woman turned CCH advisor named Miracle.Miracle let me film her personal story of how she overcamepoverty and now is helping others who are less fortunatethrough CCH’s advocacy programs. (Unfortunately, mycomputer crashed in 2010 and I lost the video of Miracle’s story)
Another Important Inspiration…The success of now the famous documentary KONY2012 (mostwatched video on YouTube of all time) showed me how a highglossed thirty minute social justice film has the power to evokeemotion and curiosity in viewers. Athough the campaign fizzledout, the film was quite excellent to watch.
Strategy: Make my film a YouTube and social media Hit! Overnight success is not likely and my target audience are area collegestudents who can volunteer for CCH, politicians, and their constituents
Why are we targeting Illinois politicians? “Last summer, the General Assembly passedThe film would be a a FY 2012 statesuperhero/villain premise where budget thatMiracle and other field advisors slashed fundingare the “superheroes” and certain to homelesspoliticians who voted for slashing shelters andfunding for homelessness transitionalprograms are the “villains”. They housing by 52%,will share their story while real from $9.1 millionfacts concerning homelessness in to $4.4 million.IL are sprinkled in. Before the $4.7Specific Illinois politicians will be million cutback,called out! shelters across Illinois had to turn away people more than 45,000 times last
Film Title: Chicago’s Invisible HeroesCareful consideration will have to go into the process of combiningthe real life stories from the field advisors into this dramatic way ofstorytelling so that no one feels disrespected or that their struggles arebeing used for any other purpose than to inspire and help others.
YouTube=More Social Medias The film on YouTube will be spread by first contacting Chicago area YouTube beauty “gurus” and asking them to mention the film in their tutorials, (popular “gurus” get thousands to millions of views on their videos with demographics in the range of women 18-34!) word and posts of the film will likely spread to Facebook and Twitter and expand to larger Chicago audiences. This was actually how I first learned about Kony2012-while watching a makeup tutorial on YouTube, the young lady mentioned the film and caught my attention. Haha just making light of the situation!
Lastly…We need to create a sense of urgency and set atime limit! While working with the coalition,I learned that they target the period during theIllinois State Budget review. I want the filmto stamp the deadline of the budget reviewdate and call on volunteers to urge areapoliticians bring the CCH’s programs up inreview meetings and to allocate funding forthe homelessness prevention programs andshelters.