First… I needed to research what was the Occupy Movement and how did Occupy Evansville fit in?
Through research online, at the library, and at local bookstores, I learned of how the OccupyMovement intent was to drive social and economic reform, resulting in equality for the masses. The movement took hold in key financial and political centers through out the world (such as Wall St.). It has spread to many smaller cities, like Evansville, IN, where the movement has done a great job of raising awareness to drive change.
The movement spread like wildfire in Fall of 2011, but while it is alive and still organizing, it appears the momentum is starting towane. It makes me wonder, in conjunction with thisproject, what is causing the loss of momentum: is it a‘flavor of the month’ or is it starting to become moreorganized, which is slowing it’s apparent impact.
This is what I identified as my focus for this project.How can we take a movement that took such greatstrides and continue to keep the momentum going- specifically here in Occupy Evansville .
So I figured, when looking atOccupy Evansville, I see 3big items the group needs:•A way to better organizeand strategize (themovement has no leadersand the protests seems rareand sporadic).•A way to make themovement sustainable.•A clear vision to providefocus to their cause so not toconfuse the community.
When looking at the assignment and brainstorming what I woulddo if I became their director, the first thing that came to mind waswhat I do when driving change at work (implementing ReliabilityEngineering programs). I use the Kotter 8 step process forleading change.
I thought how ironic it wouldbe to drive social change for the Occupy Movement byusing a tool developed to aid big business. The very tool which helped large corporation realize business change, resulting in expanded efficiency and profitability for the 1%, would now be leveraged as an effective strategy for driving culture change in the community to help the 99%.
Kotter’s process focuses onhow to lead change by using a clear vision, create shortwins, and then structuring the organization to ensure sustainable, long term execution of the change. This is what I see Occupy Evansville needs to move beyond being a group created as a response to Occupy, but a sustainable organization bringing change for the world.
As the new director of Occupy Evansville, I would follow Kotter’s process to lead change by raising urgency though short term wins, building a guiding coalition, developing a clear vision tomarket and lead by, executing the vision, and work to keep the movement sustainable through a living strategy. I think a little structure and planning will help foster the catalyst of emotions behind the movement to really build the Occupy Evansville movement into a long term player driving social change. VS.