Using Social Media The Surface Technology Is Now A Lifestyle - The Surface of Social Media

Social Media Professional Convention Management Association – Gulf States Chapter The Surface of Social Media in 2009

Technology Is Now A Lifestyle The Surface of Social Media in 2009 Professional Convention Management Association – Gulf States Chapter

Using Social Media The Surface of Social Media in 2009 Professional Convention Management Association – Gulf States Chapter You’ve got a lot you want to accomplish . Learning to use social media for your business can help you accomplish the things you want to do.

Moving Information Into Action The Surface of Social Media in 2009 Professional Convention Management Association – Gulf States Chapter My goal today is to convey some ideas and experiences to the open-minded people in this room and give those that are wanting to use social media for your business some ways to get started and expand your social web presence. Starting with a few questions …

1. The Surface of Social Media in 2009 Professional Convention Management Association – Gulf States Chapter

10. The Surface of Social Media in 2009 Professional Convention Management Association – Gulf States Chapter Today, I hope to explain how social media works and by doing so you can discover the why in using social media for your business. Also, I hope to provide you with some useful takeaways and next-actions for using social media for your business.

The Social Web The Social Web is currently used to describe how people socialize and interact with each other throughout the World Wide Web. The Surface of Social Media in 2009 Professional Convention Management Association – Gulf States Chapter

Social Media <ul><li>Social Media is primarily internet and mobile-based tools for sharing and discussing information. </li></ul><ul><ul><li>Using social media for business is about developing business experiences that benefit your customers, prospects and partners. </li></ul></ul>The Surface of Social Media in 2009 Professional Convention Management Association – Gulf States Chapter

The 6 Dangerous Fallacies of Social Media The Surface of Social Media in 2009 The social media aspects of a good web presence done correctly, are time intensive and require daily vigilance by you and others with your business. Social Media trades media cost (advertising, marketing, selling, etc.) for labor cost (getting people with your business to network, contribute and participate in social media). <ul><li>Social Media is inexpensive. False </li></ul><ul><li>Social Media is fast. It can be after a lot of work </li></ul><ul><li>Social Media is viral marketing. False </li></ul><ul><li>Social Media results can’t be measured. False </li></ul><ul><li>Social Media is optional. You decide </li></ul><ul><li>Social Media is hard. False </li></ul>Professional Convention Management Association – Gulf States Chapter

The Surface of Social Media in 2009 Using The Social Web To Help Your Customers, Prospects and Partners. Professional Convention Management Association – Gulf States Chapter Network Contribute Participate

The Old Way Of Showing Your Love The Surface of Social Media in 2009 Professional Convention Management Association – Gulf States Chapter

Good Business and Using The Social Web The Surface of Social Media in 2009 Professional Convention Management Association – Gulf States Chapter

Old Way New Way The Surface of Social Media in 2009 Professional Convention Management Association – Gulf States Chapter

Don’t The New Does and Don’ts The Surface of Social Media in 2009 <ul><li>Don’t promote </li></ul><ul><li>Don’t get the message out yourself </li></ul><ul><li>Don’t sell </li></ul><ul><li>Don’t manage the conversation with your market </li></ul><ul><li>Don’t talk about pricing except when you get asked </li></ul><ul><li>Don’t talk about features or benefits unless you get asked </li></ul>Do <ul><li>Do introduce people to each other </li></ul><ul><li>Do listen and reply to comments and conversations </li></ul><ul><li>Do ask your inner network to help tell the story </li></ul><ul><li>Do ask your community to provide feedback </li></ul><ul><li>Do act immediately on any issue that comes up </li></ul>Professional Convention Management Association – Gulf States Chapter

Planning and Using Social Media Listening and Learning The Surface of Social Media in 2009 Professional Convention Management Association – Gulf States Chapter

Using The Social Web For Your Business The Surface of Social Media in 2009 Professional Convention Management Association – Gulf States Chapter

Your Online Profiles and Connections <ul><li>Network in Branded Places </li></ul><ul><ul><li>Online Business Communities Owned By You or Your Business </li></ul></ul><ul><li>Network in Public Places </li></ul><ul><ul><li>Online Business Communities Owned By Others </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>100,000s of Public Places </li></ul></ul>The Surface of Social Media in 2009 Professional Convention Management Association – Gulf States Chapter

Your Publications, Posts, Videos and Other Media <ul><li>Contribute in Branded Places </li></ul><ul><ul><li>Online Business Communities Owned By You or Your Business </li></ul></ul><ul><li>Contribute in Public Places </li></ul><ul><ul><li>Online Business Communities Owned By Others </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>100,000s of Public Places </li></ul></ul>The Surface of Social Media in 2009 Professional Convention Management Association – Gulf States Chapter

Comments, Replies, Ratings and Feedback <ul><li>Participate in Branded Places </li></ul><ul><ul><li>Online Business Communities Owned By You or Your Business </li></ul></ul><ul><li>Participate in Public Places </li></ul><ul><ul><li>Online Business Communities Owned By Others </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>100,000s of Public Places </li></ul></ul>The Surface of Social Media in 2009 Professional Convention Management Association – Gulf States Chapter

Social Media Reporting <ul><li>Listening and Learning </li></ul><ul><ul><li>Taking Action </li></ul></ul><ul><li>Measuring The </li></ul><ul><ul><li>Network </li></ul></ul><ul><ul><li>Contributions and </li></ul></ul><ul><ul><li>Participation </li></ul></ul><ul><li>Reporting, Monitoring and Planning </li></ul>The Surface of Social Media in 2009 Professional Convention Management Association – Gulf States Chapter

After strategy and planning … Start With Your Web Presence And Online Profiles Then Build Your Branded Online Community Then Network, Contribute And Participate The Surface of Social Media in 2009 Professional Convention Management Association – Gulf States Chapter

Places Your Business Owns or You Own The Surface of Social Media in 2009 Network · Contribute · Participate Professional Convention Management Association – Gulf States Chapter

Places Others Own The Surface of Social Media in 2009 Network · Contribute · Participate 459 Groups for Hotels Professional Convention Management Association – Gulf States Chapter

Places Others Own The Surface of Social Media in 2009 Network · Contribute · Participate Tafari Travel Professional Convention Management Association – Gulf States Chapter

Places Others Own The Surface of Social Media in 2009 Network · Contribute · Participate Professional Convention Management Association – Gulf States Chapter

Participation The Surface of Social Media in 2009 “ “ Reading a good post but leaving no comment is like leaving a good waiter with no tip. Professional Convention Management Association – Gulf States Chapter

Using Social Media The Surface of Social Media in 2009 Getting Started Right Many Things Not Covered Today . . . <ul><li>Customer Mapping --} Market Map </li></ul><ul><li>Selecting The Relevant Spaces and Places </li></ul><ul><li>Integrating Your Public Presence with Branded Presence </li></ul><ul><li>Engagement Plans </li></ul><ul><li>Media Plans </li></ul><ul><li>Reporting </li></ul><ul><li>Resource Planning </li></ul>Strategy and Execution <ul><li>Marketing and PR Department </li></ul><ul><li>Sales Organization </li></ul><ul><li>Logistics and Procurement Department </li></ul><ul><li>Product Development and Support </li></ul><ul><li>HR Department --} Human Talent </li></ul>Professional Convention Management Association – Gulf States Chapter

The Surface of Social Media in 2009 Denovaco and Company advises businesses, organizations and individuals on how to improve their web presence and use social media to connect with their customers. Professional Convention Management Association – Gulf States Chapter

The Surface of Social Media in 2009 Denovaco is a consulting and social media business services company. The multi company consultant-team with Denovaco specializes in working with Fortune 5000 and major regional companies on the use of internet and social media tools and services. The intent of each initiative we support is to use social media to create better customer experiences, build competitive advantage and open up new business opportunities. Professional Convention Management Association – Gulf States Chapter

Thank You The Surface of Social Media in 2009 Professional Convention Management Association – Gulf States Chapter Using The Social Web for Your Business

Using Social Media The Surface Technology Is Now A Lifestyle - The Surface of Social Media

Tom Swift

Using Social Media The Surface