www.profitsplus.org
Presented by Tom Shay of
Profits Plus Solutions
727-464-2182
tomshay@profitsplus.org
By itself, does your
advertising work?
www.profitsplus.org
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www.profitsplus.org
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C
A
V
E
www.profitsplus.org
www.profitsplus.org
If my advertising
doesn’t, should I
stop it?
www.profitsplus.org
www.profitsplus.org
Are the businesses within your
downtown district disconnected from
each other?
Is there no “All for one, and one for
all...
www.profitsplus.org
www.profitsplus.org
www.profitsplus.org
advertising
www.profitsplus.org
www.profitsplus.org
www.profitsplus.org
www.profitsplus.org
www.profitsplus.org
and media
www.profitsplus.org
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www.profitsplus.org
free registrations
failed to approach those coming in to register
as potential customers. If the customer didn't
do an imp...
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www.profitsplus.org
www.profitsplus.org
www.profitsplus.org
www.profitsplus.org
www.profitsplus.org
www.profitsplus.org
www.profitsplus.org
Can you
connect the
dots of your
downtown
district?
www.profitsplus.org
www.profitsplus.org
T h e s h o p i t w a s b u s y. T h e c l e r k h e w a s n o t . T h e m o r e s h o p p e r s a s k e d h i m ,
t h e d...
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Connecting The Dots Within The District Businesses

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Tom Shay's presentation for Main Street Districts dealing with the technique utilized for gaining more participation from businesses. www.profitsplus.org

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Connecting The Dots Within The District Businesses

  1. 1. www.profitsplus.org Presented by Tom Shay of Profits Plus Solutions 727-464-2182 tomshay@profitsplus.org
  2. 2. By itself, does your advertising work? www.profitsplus.org
  3. 3.     www.profitsplus.org
  4. 4.   www.profitsplus.org
  5. 5. www.profitsplus.org
  6. 6. www.profitsplus.org
  7. 7. C A V E www.profitsplus.org
  8. 8. www.profitsplus.org If my advertising doesn’t, should I stop it? www.profitsplus.org
  9. 9. www.profitsplus.org
  10. 10. Are the businesses within your downtown district disconnected from each other? Is there no “All for one, and one for all”?
  11. 11. www.profitsplus.org
  12. 12. www.profitsplus.org
  13. 13. www.profitsplus.org advertising
  14. 14. www.profitsplus.org
  15. 15. www.profitsplus.org
  16. 16. www.profitsplus.org
  17. 17. www.profitsplus.org
  18. 18. www.profitsplus.org
  19. 19. and media www.profitsplus.org
  20. 20. www.profitsplus.org
  21. 21. www.profitsplus.org
  22. 22. www.profitsplus.org
  23. 23. free registrations failed to approach those coming in to register as potential customers. If the customer didn't do an impulse buy, then they didn't buy anything at all. We couldn't even talk the merchants into using impulse islands of merchandise near the registration box, which most thought was completely unnecessary. www.profitsplus.org
  24. 24.   www.profitsplus.org
  25. 25.  www.profitsplus.org
  26. 26. www.profitsplus.org www.profitsplus.org
  27. 27. www.profitsplus.org
  28. 28. www.profitsplus.org
  29. 29. www.profitsplus.org
  30. 30. www.profitsplus.org
  31. 31. Can you connect the dots of your downtown district?
  32. 32. www.profitsplus.org
  33. 33. www.profitsplus.org
  34. 34. T h e s h o p i t w a s b u s y. T h e c l e r k h e w a s n o t . T h e m o r e s h o p p e r s a s k e d h i m , t h e d u m b e r h e g o t . T h e y d o n ’ t p a y m e e n o u g h , t o d o a l l t h i s w o r k . T h e y d o n ’ t p a y m e e n o u g h , s a i d t h e c l e r k w i t h t h e s m i r k . S l o w , s l o w e r, s l o w e s t – t h a t ’ s m y s t r a t e g y. Y o u w a n t i t d o n e f a s t , d o n ’ t t r y a s k i n g m e . I h a t e w o r k i n g h e r e – a l l i r k a n d n o p e r k . I l o n g t o g e t a x e d s a i d t h e c l e r k w i t h t h e s m i r k . I ’ l l b e u n e m p l o y e d . I ’ l l g o o n t h e d o l e . N o t a x e s t o p a y. N o r i g a m a r o l e . A n d t h e c l e r k w i t h t h e s m i r k s o o n g o t h i m s e l f f i r e d . T h e b o s s s e n t h i m p a c k i n g , w i t h l a n g u a g e i n s p i r e d . T h o u g h t t h e c l e r k w i t h t h e s m i r k , “ T h a t ’ s f i n e , f i n e , f i n e , f i n e . I ’ l l c o l l e c t u n e m p l o y m e n t , I ’ l l g o g e t i n l i n e . B u t t h e l i n e s t h e r e w e r e l o n g , a n d t h e s e r v i c e s o p o o r, t h a t w a i t i n g a n d w a i t i n g b e c a m e q u i t e a c h o r e . A t l a s t a t t h e f r o n t , t h e s m i r k e r d i d w h i n e , “ T h e h e l p h e r e i s l o u s y, y o u o u g h t t o r e s i g n . T h e m a n s i z e d h i m u p a n d s a i d w i t h a s n e e r. “ I ’ m c l o s i n g t h i s l i n e . Y o u c a n g o t o t h e r e a r.” “ H e y w a i t ! N o y o u d o n ’ t ,” c r i e d t h e c l e r k w i t h t h e s m i r k . “ I ’ l l s e e t h a t y o u g e t f i r e d f o r t h e w o r k t h a t y o u s h i r k .” To t h e c l e r k w i t h t h e s m i r k s a i d t h e c l e r k w i t h t h e s n e e r. “ T h a n k s t o p e o p l e l i k e y o u , I ’ l l a l w a y s b e h e r e ”
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  36. 36. www.profitsplus.org

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