Falconry Group founder and 16 year B2B marketing and sales veteran Tom Scearce shares 7 strategies to help companies maximize revenue from their leads and pipeline.
The Falconry Group helps companies drive predictable profitable revenue. We work with owners and executives to improve marketing and sales methods, measurement practices, and the customer buying process.
Like marketing when it’s done well, falconry is beautiful to observe.
Like sales when it’s done well, falconry is a smarter way to hunt.
Like business when it’s done well, falconry is about collaboration and great results.
Training a bird of prey — or allowing oneself to be trained by one — is experiential. Falconry can be taught, and learned, through experience. This requires a certain amount of time, patience, and commitment.
The business world demands quick results. And it demands that those results improve. Quickly.
But the connection and trust between a falcon and a falconer proceeds at its own pace. In most cases, it can’t quickly be reduced to an equation, automated, packaged, or securitized. Any seasoned salesperson knows that valuable business relationships develop in a similar way.
Yes, advanced tools and methods that can make marketing easier and faster to execute, analyze, and improve. We rely on many of them to do our work! But we are always mindful that marketing, like falconry, is about facilitating relationships for the exchange of value.
We build systems to help our clients do this. And we help them measure and improve those systems until they achieve predictable, profitable, revenue.