Why use Google Analytics

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Why use Google Analytics

  1. 1. Google AnalyticsHow Did They Find Me And What Do They Want? Tommy Hobin Founder/Owner
  2. 2. About MeMasters Degree in Internet MarketingDigital Marketing ConsultantInstructor at UNFSpecialize in: SEO Digital Marketing Strategy Social Media Training Digital Media Buying
  3. 3. The Story Behind Analytics The u webseir left because y s te su cks our Add Video Elem Run ents f User or St Testi ickyn Not s You H ng on ess o Go ave T your od Th hree Page Good ings: 404 E s Thin 64% rror gs: 26 Page Not P % s ossib le to Tell: 10%
  4. 4. Why Google Analytics?
  5. 5. Why Google Analytics?Track Behaviour Behavior Behaviour Entry Exit Engagement 4
  6. 6. Report Categories+ 1 Report Categories 5
  7. 7. Report Categories+ 1 Report Categories Who are my Visitors 5
  8. 8. Report Categories | VisitorsWho are my Visitors? 7
  9. 9. Nebraska ♥ You
  10. 10. Report Categories+ 1 Report Categories How did they Find my website? 5
  11. 11. Report Categories | TrafficSite? How are Visitors Finding My Sources 9
  12. 12. What channel works?
  13. 13. Bounce Rate
  14. 14. Report Categories+ 1 Report Categories What did they Do on my website? 5
  15. 15. Reportdid they do on Content What Categories | my site? 11
  16. 16. Compare
  17. 17. Report Categories+ 1 Report Categories Did they Convert? 5
  18. 18. Report Categories | Goals 13
  19. 19. When did you scare them?
  20. 20. See it Live See it Live
  21. 21. The Process Create Separate Gmail Account Login to Google Analytics Get Code Plug-In to Website
  22. 22. Thank You Tommy Hobin Founder/Owner
  23. 23. Thank You Free Analysis Contact Tommy Hobin at Mind Jar Media after this presentation and receive a FREE Google Analytics set-up and evaluation. Get information on: Who is coming to your website What geographical locations are they located in Traffic data What online source are they coming from A plan to fix any problems or lead more people into your website What marketing outlets will you need to use to get more people to your website mindjarmedia.com | Digital Marketing | SEO | Analytics tommy@mindjarmedia.com

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