FIND   your audience
Why Advertise Online?Findyour Audience
pass auf    (pay attention)
600 MillionFacebook Users      hundred million
100 m   LinkedIn Users
1Billiontweets    perweek
Why AdvertiseOnline?
Because you can sort throughthe crowd.
Your online audience is telling you everything
Name: Jordan CuthreyOccupation: Sous-ChefLikes: XBox 360Demo: 31 yrs. oldInterests: MacWorld, Halo,Fishing, Top Chef
313,260 Nationally            Targeted Reach
Name: Sandra Threnen CookeOccupation: Media PlannerFunction: Senior Media PlannerSeniority: ManagerAssociations: AAF, AMA,...
4,582Targeted ReachNationally
Name: UnknownOccupation: ArtistWho He Trusts: Banksy, MOMAHis Stance: Revitalize our city
16,983   Potential         Targeted Reach                Nationally
don’t advertise to 600 million people... .
just advertise to the ones who care.
use the online toolsavailable
and find your audience
find out morewww.tommyhobin.com
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Find Your Audience

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Digital advertising, especially in social media can help you find your target market and learn more about them. This presentation discusses Facebook advertising, LinkedIn advertising, and how to market on Twitter.

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Find Your Audience

  1. 1. FIND your audience
  2. 2. Why Advertise Online?Findyour Audience
  3. 3. pass auf (pay attention)
  4. 4. 600 MillionFacebook Users hundred million
  5. 5. 100 m LinkedIn Users
  6. 6. 1Billiontweets perweek
  7. 7. Why AdvertiseOnline?
  8. 8. Because you can sort throughthe crowd.
  9. 9. Your online audience is telling you everything
  10. 10. Name: Jordan CuthreyOccupation: Sous-ChefLikes: XBox 360Demo: 31 yrs. oldInterests: MacWorld, Halo,Fishing, Top Chef
  11. 11. 313,260 Nationally Targeted Reach
  12. 12. Name: Sandra Threnen CookeOccupation: Media PlannerFunction: Senior Media PlannerSeniority: ManagerAssociations: AAF, AMA, LinkedIn Media
  13. 13. 4,582Targeted ReachNationally
  14. 14. Name: UnknownOccupation: ArtistWho He Trusts: Banksy, MOMAHis Stance: Revitalize our city
  15. 15. 16,983 Potential Targeted Reach Nationally
  16. 16. don’t advertise to 600 million people... .
  17. 17. just advertise to the ones who care.
  18. 18. use the online toolsavailable
  19. 19. and find your audience
  20. 20. find out morewww.tommyhobin.com

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