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Culture Crisps

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Campaign to teach kids the value of items to certain cultures to prevent misrepresentations when appropriating them.

Published in: Design
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Culture Crisps

  1. 1. CULTURAL PERCEPTIONS/ CULTURAL APPROPRIATION By Tom Rees
  2. 2. Cultural Crisps . Rebranding of Smith’s Original chips . Collectable ‘Culture S;ckers’ in every packet . ‘Colour Culture’ coloring in book . ‘Culture Piece’ facts within book
  3. 3. Target Market Children . Children aged 7 - 12 years old . Go to school . Eat lunch in a social environment Parents . Parents with children specified above . Specifically parent who grocery shopst
  4. 4. Similar Existing Concept
  5. 5. Packaging
  6. 6. Culture Stickers
  7. 7. Colour Culture
  8. 8. Digital Advertisement
  9. 9. Online Platform
  10. 10. http://www.art-is-fun.com
  11. 11. (2016). 123RF Stock Photos. Retrieved 5 May 2016, from h@ps://www.123rf.com/stock-photo/internaGonal_flags.html Behance. (2016). Behance.net. Retrieved 5 May 2016, from h@ps:// www.behance.net/gallery/22019311/SGcker-Logo-Mock-Up costumes, S. (2016). Cartoon women in different tradiGonal costumes. DreamsGme.com. Retrieved 5 May 2016, from h@p://www.dreamsGme.com/stock-image-cartoon-women- different-tradiGonal-costumes-black-white-vector-set-image36632091 NaGve american feathered war bonnet vector on VectorStock. (2016). VectorStock. Retrieved 5 May 2016, from h@ps://www.vectorstock.com/royalty-free-vector/ Poster Campaign. (2016). Ohio.edu. Retrieved 11 May 2016, from hIps:// www.ohio.edu/orgs/stars/Poster_Campaign.html References

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