Simon badman - Social Business Models in Music (Darker Music Talks October '13)

684 views

Published on

Video: http://www.tommydarker.com/music-talks/archive/simon-badman-social-business-models-in-music

Published in: Education, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
684
On SlideShare
0
From Embeds
0
Number of Embeds
207
Actions
Shares
0
Downloads
9
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • IntroTheir intro, name, where are they from where are they at present with smFire alarmMobilesbreaksFeedbackQuestionsPpt emailedWhat they will leave with today – great understanding of social media, platforms twitter, facebook and linkedinPresentation emailed
  • Simon badman - Social Business Models in Music (Darker Music Talks October '13)

    1. 1. Social Business Models in Music Simon Badman SocialB
    2. 2. THE TRADITIONAL BUSINESS MODEL
    3. 3. “Lifer” “CV Entry” “Temp Job” “Committed Amateurs”
    4. 4. 1970s, 1980s, 1990s Model Virgin Megastore Hippo Records Shelf Space
    5. 5. 1970s, 1980s, 1990s Model Major Record Label Independent Record Label Number of Artists
    6. 6. DIGITAL & THE TRADITIONAL BUSINESS MODEL
    7. 7. Niche Narrowcast Audience -focussed / Artists
    8. 8. THE SOCIAL BUSINESS MODEL
    9. 9. Influence of communications Way back then…. Listen to authority Here and now…. Listen to friends, family, xx people like me
    10. 10. “Is it just me or is the amount of different ways to promote online getting a little overwhelming? I mean who has the time to really build an audience on all these different outlets?”
    11. 11. WHAT DOES SOCIAL MEDIA MUSIC SUCCESS LOOK LIKE TO YOU?
    12. 12. “..from my iphone and macbook I‟ve created a world-wide fan base” “I‟ve also discovered many similar artists and partnered with them on projects, shows and „cross pollinating‟ audiences” “Many of my favorite co-written songs are as a result of relationships I‟ve made via Twitter & Facebook” Sean Carter
    13. 13. “Since Myspace I haven‟t been one of those lucky enough to make large amounts of money from my music, but I‟ve released my first album, Some Hope, recorded some songs in Los Angeles for a film, won a song contest, played a fair number of live shows in my own city of Melbourne, and, above all, developed a faithful, far-flung following of fans all over the world” DC Cardwell
    14. 14. The Civil Wars Formed 2008 2009 Free Live full album = 100K + downloads (still in Noisetrade top 40, 4 years later) 2011 – Barton Hollow, released. Title track offered as free download @OfficialAdele Please go and get the new Civil Wars album. They're my absolute favourite and the new record is beautiful! X
    15. 15. “While the vastness of what‟s available on the Internet adds to a lot of noise, it also makes it possible to connect with people like never before,”
    16. 16. “As a band, we‟ve tried to utilize that. We don‟t want to be ivory towers. We enjoy the interaction with fans. Word of mouth via avenues like social media have been a huge part of our musical story.” Joy Williams
    17. 17. Social is Social “Social networking is a reflection of life so there is no set way to make things work for you or for me. If it‟s not an organic, dynamic process it‟s probably doomed to failure. And I know that some artists will just never get it – will never be able to sit at a computer, or stare at their smartphone and see it as a portal to real, living, breathing people.” DC
    18. 18. Broadcast
    19. 19. Likes Fans Friends Followers Pins Views Connections to a real audience
    20. 20. Connected?
    21. 21. Connected?
    22. 22. I’m connected to…. Listen & conduct market research    Who are my musical influences? Are they on twitter? Who’s following them? Co-create, collaborate, crowdsource, crowdfund    “Can you create a video for my new song? VIP & backstage gig passes for the winner” “Where in the US should we play first? (A, B or C – backed-up with social data) Dodgy Casserole – Kershaw / Badman / Grey et al Market = “Telling” not “Selling”  Youtube – how we created the percussion sound on our new track
    23. 23. SOCIAL & FREE
    24. 24. $ £ Free
    25. 25. FREE OFFERS
    26. 26. What could be free? Full Album Full Album – time limited Full Album – back catalogue Live Album or demos EP or sampler
    27. 27. Runaround Now…..

    ×