Collective Intelligence is Honey!

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A think-piece presenting collective intelligence as a valuable by product of social media communications

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  • As emerging technologies facilitate more and more collaboration between communities even at a distance, ‘Collective Intelligence’ is a term we will hear more and more talk of...
  • Collective Intelligence may seem like an intangible to many managers and you may rightly ask... What does it do for my company or organization?
  • In fact, the power of collective intelligence has already demonstrated itself in several well known online and offline phenomena. It is behind the impressive knowledge base that is wikipedia, it is the driver of what google deems relevant searches, it is being harnessed overtly by GE in their ecoimagination initiative and many say that the Obama campaign drew a lot of its power from the fact that it enabled millions of internet users to promote their own elect obama campaigns...
  • If you’re interested in getting started, let’s find out where your bees are...
  • Every company or organization that has established itself possesses two sets of social networks.. One internal and the other external, but both able to generate collective intelligence. Depending on where your priorities are, you may wish to mobilize one at a time or both... But remember that your bees in each network will think and react differently to your initiativesr..
  • When you have found your bees and are ready to get started, there is a pretty standard procedure used to generate collective intelligence... If you think we’re oversimplifying.. You’re right! There is an art to each one of these steps and we would be happy to share our acquired knowledge with you..
  • So, talk to us...
  • Collective Intelligence is Honey!

    1. 1. If Collective Intelligence is Honey... Where do I get my Beehive? A Parta Dialogue Think Piece In anticipation of the CBSR 8 Summit 1 / 19
    2. 2. If Collective Intelligence is Honey... Where do I Get My Beehive? Collective Intelligence: What is it? Our definition: “Group behaviour that generates a superior synergistic return, in terms of engagement and innovation, when the tasks of cognition, evaluation and creativity are distributed throughout a social network” Montreal | Paris 2
    3. 3. If Collective Intelligence is Honey... Where do I Get My Beehive? Collective Intelligence: What can it do for us? Ever heard of... Montreal | Paris 3
    4. 4. If Collective Intelligence is Honey... Where do I Get My Beehive? All the above owe some, if not all of their success, to the power of Collective Intelligence. All of the above actively mobilized and harnessed social networks. Montreal | Paris 4
    5. 5. If Collective Intelligence is Honey... Where do I Get My Beehive? OK, where are my bees? Montreal | Paris 5
    6. 6. If Collective Intelligence is Honey... Where do I Get My Beehive? Your Social Networks (Bees) Internal: Your Board, employees, shareholders.. Your stakeholders: Suppliers, clients, External: consumers, civil society groups Montreal | Paris 6
    7. 7. If Collective Intelligence is Honey... Where do I Get My Beehive? Beekeeping 101 1. Establish an online platform for participation (beehive) 2. Link to external networks where your bees are – intranets, social media 3. Generate exchanges with relevant content 4. Stimulate and moderate interaction 5. Monitor and extract key insights and reflect to groups Montreal | Paris 7
    8. 8. If Collective Intelligence is Honey... Where do I Get My Beehive? Want to know more? Talk to us! At Parta Dialogue, beekeeping is our business. www.partadialogue.com - Tom Liacas (514) 771 5120 Tom.Liacas@partadialogue.com Montreal | Paris 8

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