Social                        CommerceMonday, 25 April 2011
tonight’s Talk...                        - Introduction: What it is                        - Explanation: Why it works    ...
IntroductionMonday, 25 April 2011
Monday, 25 April 2011
E-COMMERCE + SOCIAL MEDIA                = Social CommerceMonday, 25 April 2011
E-COMMERCE                        - IN the first 3 months of this year e-commerce                        reached £10 Billi...
Social Media                        - Facebook has over 600 million active users,                        50% of users log-...
“50% of digital marketing growth                         (rising from $46.6 billion to $300                          billi...
“70% of consumers trust friends’                        opinions when making purchasing                                dec...
so, WHY IS SOCIAL COMMERCE SO                                 EFFECTIVE?...Monday, 25 April 2011
Simple Answer: You trust                              your friendsMonday, 25 April 2011
Monday, 25 April 2011
Life Stages in the Real World                                                             Age 14 – 28:                    ...
Monday, 25 April 2011
Monday, 25 April 2011
PURCHASING PROVES                            ADVOCACYMonday, 25 April 2011
“The average facebook user has                                 130 friends”                                              F...
TURNING TRANSACTIONS                        INTO COMMUNICATIONSMonday, 25 April 2011
ExamplesMonday, 25 April 2011
Group buyingMonday, 25 April 2011
Transaction TrackingMonday, 25 April 2011
Transaction TrackingMonday, 25 April 2011
Social recommendationMonday, 25 April 2011
Peer/user validationMonday, 25 April 2011
summaryMonday, 25 April 2011
If TRANSACTIONS Are                 Now COMMUNICATIONS...Monday, 25 April 2011
Then how you sell is                        now as important as                           what you sellMonday, 25 April 2011
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Social Commerce Introduction

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A brief introduction to Social Commerce done by me (Tom Le Bree) for April's And Then The World Presents... talk at The Hospital Club. N.B. This is best viewed in full-screen mode.

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Social Commerce Introduction

  1. 1. Social CommerceMonday, 25 April 2011
  2. 2. tonight’s Talk... - Introduction: What it is - Explanation: Why it works - Examples: How it worksMonday, 25 April 2011
  3. 3. IntroductionMonday, 25 April 2011
  4. 4. Monday, 25 April 2011
  5. 5. E-COMMERCE + SOCIAL MEDIA = Social CommerceMonday, 25 April 2011
  6. 6. E-COMMERCE - IN the first 3 months of this year e-commerce reached £10 Billion - online sales grew by 18% in 2010 compared to 2009, and are expected to grow by 13% in 2011 - IN the USa excludING groceries, e-commerce now makes up 13% of all retail activityMonday, 25 April 2011
  7. 7. Social Media - Facebook has over 600 million active users, 50% of users log-on daily - Twitter has over 200 million users, with 140 Million tweets published per day -more than half of Western Europe’s online population will use It at least once a monthMonday, 25 April 2011
  8. 8. “50% of digital marketing growth (rising from $46.6 billion to $300 billion in 2020) will come from social commerce” Media Economist: Jack MyersMonday, 25 April 2011
  9. 9. “70% of consumers trust friends’ opinions when making purchasing decisions online” Nilsen Net ratingsMonday, 25 April 2011
  10. 10. so, WHY IS SOCIAL COMMERCE SO EFFECTIVE?...Monday, 25 April 2011
  11. 11. Simple Answer: You trust your friendsMonday, 25 April 2011
  12. 12. Monday, 25 April 2011
  13. 13. Life Stages in the Real World Age 14 – 28: Age 18 – 35: Who can I be? What can I be? Natural energy development Age 4 – 16: Age 30 – 60: Who is like me? What have I become? Age 1 – 6: Age + 55: Who do I What can I still be? belong to? From natural being to cultivated being Source: Synovate Censydiam Institute Global Research All information and ideas contained in this presentation are confidential. © The Captaincy 2011Monday, 25 April 2011
  14. 14. Monday, 25 April 2011
  15. 15. Monday, 25 April 2011
  16. 16. PURCHASING PROVES ADVOCACYMonday, 25 April 2011
  17. 17. “The average facebook user has 130 friends” Facebook press officeMonday, 25 April 2011
  18. 18. TURNING TRANSACTIONS INTO COMMUNICATIONSMonday, 25 April 2011
  19. 19. ExamplesMonday, 25 April 2011
  20. 20. Group buyingMonday, 25 April 2011
  21. 21. Transaction TrackingMonday, 25 April 2011
  22. 22. Transaction TrackingMonday, 25 April 2011
  23. 23. Social recommendationMonday, 25 April 2011
  24. 24. Peer/user validationMonday, 25 April 2011
  25. 25. summaryMonday, 25 April 2011
  26. 26. If TRANSACTIONS Are Now COMMUNICATIONS...Monday, 25 April 2011
  27. 27. Then how you sell is now as important as what you sellMonday, 25 April 2011

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