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.Nyc neustar presentation 12 109-13


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.Nyc neustar presentation 12 109-13

  1. 1. The Ultimate New York City Address #dotnyc Rachel Haot Chief Digital Officer City of New York 1 Jeff Neuman Vice President, Registry Services Neustar, Inc.
  2. 2. BACKGROUND • In 2012, the Internet Corporation for Assigned Names and Numbers (ICANN) opened an application period for new generic top-level domains (TLDs). • TLDs are the portion of the URL to the “right of the dot” (.com, .biz, .us, .net, etc.) • City of New York, through Department of Information Technology and Telecommunications applied for its own top-level domain .nyc. • Neustar awarded contract to manage .nyc through a competitive procurement • Passed ICANN initial evaluation and now in “contracting phase”. 2 Proprietary and Confidential
  3. 3. WHO CAN REGISTER • • 3 An entity or organization that has a physical street address in the City Individuals whose primary place of residence is in the City Proprietary and Confidential
  4. 4. PHASED LAUNCH » Phase 1 - Sunrise (45 days) Target date: May 2014 » Businesses, organizations or legal entities that have a registered trademark in the TM Clearinghouse, physical address in the City. If multiple qualified applications received for same name, an auction will be held to determine registrant. » Phase 2 – City Government Affiliated (30 days) Target date: June/July 2014 » Government organizations and departments and affiliations such as,,, » Phase 3 - Landrush (60 days) Target date: August 2014 » Any Individual, Business, Organization or Legal Entity with an address in NYC. If multiple applications received for same string, auction held to determine registrant. » Phase 4 - General Availability Target date: Oct 2014 » For all prospective registrants who have a physical address in NYC. First come first served process 4 Proprietary and Confidential
  5. 5. TARGET TIMELINE February March April May June/July August September Month 1 Month 2 Month 3 Month 4 Month 5/6 Month 7 Month 8 Start of Sunrise (45 Days) Sunrise Auctions/ City Government Affiliated (30 days) Sunrise Names live Landrush Begins (60 days) / 1st Premium Name Auction Registry Agreement Signed Pre-Delegation Testing Delegation/Notice of Sunrise Landrush Ends October Month 9 General Availability/ Landrush Auctions
  6. 6. LOCAL BUSINESSES & .NYC Why Register a .nyc Domain Name? Identify yourself, your business or organization with the power of the city's name. A regular domain name merely says, I am a business online. Owning a .nyc web address says: I am a New York City business I am a New York City organization I am a New Yorker .nyc is the ultimate web address for everything New York. 6 Proprietary and Confidential
  7. 7. SAFEGUARDS FOR .NYC • • • • • • • • 7 Nexus Policy with validation and active enforcement Sunrise and Trademark claims processes Uniform Dispute Resolution policy Uniform Rapid Suspension Whois Accuracy Program No Proxy Registrations Acceptable Use Policy Malicious Monitoring Program Proprietary and Confidential
  8. 8. NEUSTAR FACTS KEY FACTS Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the communications services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies to help its clients promote and protect their businesses. Headquarters Sterling, VA Founded 1996 President & CEO Lisa A. Hook Stock Symbol NYSE: NSR Employees ~ 1,600 Customers 14,000+ FY 2012 Revenue $831 million
  9. 9. KEEP IN TOUCH • web: • twitter: @dotnyc • email: 9 #dotnyc Proprietary and Confidential