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What is  ? <ul><li>Twitter  is a micro-blogging platform. </li></ul><ul><li>You send updates, or “tweets” of up to 140 cha...
Rapid growth
But not who you think… (Medium Age = 31)
Including internationally…
The Oprah effect – 40% jump
Why join Twitter? <ul><li>Connect with ‘early-adopters’ and ‘influencers’ </li></ul><ul><li>Direct attention to the things...
How Organizations use Twitter <ul><li>Four options: </li></ul><ul><li>Passive (Listening) </li></ul><ul><li>Organization a...
Ways Twitter is being used <ul><li>Live tweeting events – eg. Skoll World Forum (#SWF09), Personal Democracy Forum (#PDF09...
Applications 1: content <ul><li>Clients </li></ul><ul><li>Tweetdeck –  www.tweetdeck.com </li></ul><ul><li>Hootsuite –  ww...
Applications 2: find and filter <ul><li>Search </li></ul><ul><li>Twitter Search –  http://search.twitter.com </li></ul><ul...
Application 3: track/analyze <ul><li>Bit.ly –  http:// bit.ly / </li></ul><ul><li>TwitterCounter -  http://twittercounter....
Personal or Professional? Or Both? <ul><li>Staff as a marketing asset </li></ul><ul><li>Growing our network through our di...
Cheers! <ul><li>Tom Dawkins </li></ul><ul><li>Change Manager | Digital Marketing Strategy </li></ul><ul><li>Ashoka: Innova...
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Introduction to Twitter for Non-Profits

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This was a presentation I gave at a recent OneWorld.org Twitter for Non-Profits Workshop.

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Introduction to Twitter for Non-Profits

  1. 1. What is ? <ul><li>Twitter is a micro-blogging platform. </li></ul><ul><li>You send updates, or “tweets” of up to 140 characters (theoretically) answering the question: “What are you doing?” </li></ul><ul><li>Your tweets are received by your followers – people who opt-in to receive your updates. Meanwhile you receive tweets from those you have followed. </li></ul><ul><li>Unlike Facebook profiles following is not reciprocal. </li></ul><ul><li>Twitter is now the third most popular social network, behind Facebook and MySpace ( Compete, 2009 ). </li></ul><ul><li>Twitter grew by over 1,928% between June 2008 and June 2009, to over 20 million users. </li></ul><ul><li>10,000+ people are joining each day. </li></ul>
  2. 2. Rapid growth
  3. 3. But not who you think… (Medium Age = 31)
  4. 4. Including internationally…
  5. 5. The Oprah effect – 40% jump
  6. 6. Why join Twitter? <ul><li>Connect with ‘early-adopters’ and ‘influencers’ </li></ul><ul><li>Direct attention to the things you care about </li></ul><ul><li>Follow and converse with thought-leaders </li></ul><ul><li>Get the news first </li></ul><ul><li>Pick your filters </li></ul><ul><li>Grow personal and organizational brands </li></ul><ul><li>It only requires a modest time commitment </li></ul><ul><li>The earlier you join the easier it will be to grow your network </li></ul><ul><li>It’s good practice at saying a lot without saying much </li></ul><ul><li>It’s fun! </li></ul>
  7. 7. How Organizations use Twitter <ul><li>Four options: </li></ul><ul><li>Passive (Listening) </li></ul><ul><li>Organization accounts – eg. AshokaTweets </li></ul><ul><li>Personal staff accounts – eg. Tomjd </li></ul><ul><li>Hybrid accounts – eg. JackieatDell / ashoka_jenna </li></ul><ul><li>Ashoka’s goals: </li></ul><ul><li>Be human (no auto-DMs or RSS feeds, identify staff) </li></ul><ul><li>Be timely and engaging (news from across the Ashoka network, photos, live tweeting) </li></ul><ul><li>Be proactive (reach out to people) </li></ul><ul><li>Convene our community (eg. #SocEntChat) </li></ul>
  8. 8. Ways Twitter is being used <ul><li>Live tweeting events – eg. Skoll World Forum (#SWF09), Personal Democracy Forum (#PDF09) </li></ul><ul><li>Event visualization – eg. PepsiZeitgeist http://pepsicozeitgeist.com/ </li></ul><ul><li>Press conferences – eg. Israeli Consulate www.twitter.com/IsraelConsulate #AskIsrael hashtag </li></ul><ul><li>Election monitoring - http://blog.twittervotereport.com/ </li></ul><ul><li>Twitter-based chats – eg. #journchat, #SocEntChat, #4Change </li></ul><ul><li>Twitter-based interviews - http://blogs.abcnews.com/george/2009/03/my-twitterview.html , www.tweeterview.com </li></ul><ul><li>RSS Mashups – www.twitter.com/HomelessDC </li></ul><ul><li>Laundry is ready - http:// twitter.com/laundryroom </li></ul>
  9. 9. Applications 1: content <ul><li>Clients </li></ul><ul><li>Tweetdeck – www.tweetdeck.com </li></ul><ul><li>Hootsuite – www.hootsuite.com </li></ul><ul><li>Seesmic Desktop – www.seesmic.com </li></ul><ul><li>Integration </li></ul><ul><li>Ping.fm – www.ping.fm </li></ul><ul><li>RSS </li></ul><ul><li>TweetLater - www.tweetlater.com/ </li></ul><ul><li>Rich media: </li></ul><ul><li>TwitPic (Photos) - http:// twitpic.com / </li></ul><ul><li>Bubbletweet (Video) - www.bubbletweet.com </li></ul>
  10. 10. Applications 2: find and filter <ul><li>Search </li></ul><ul><li>Twitter Search – http://search.twitter.com </li></ul><ul><li>TwitterFall – www.twitterfall.com </li></ul><ul><li>TweetGrid - www.tweetgrid.com </li></ul><ul><li>Trends </li></ul><ul><li>Hashtags – www.hashtags.org </li></ul><ul><li>What The Trend - www.whatthetrend.com </li></ul><ul><li>TweetMeme - http://tweetmeme.com </li></ul>
  11. 11. Application 3: track/analyze <ul><li>Bit.ly – http:// bit.ly / </li></ul><ul><li>TwitterCounter - http://twittercounter.com/ </li></ul><ul><li>TweetStats - http://tweetstats.com/ </li></ul><ul><li>Twitalyze - www.twitalyzer.com </li></ul><ul><li>Twist - http://twist.flaptor.com/ </li></ul>
  12. 12. Personal or Professional? Or Both? <ul><li>Staff as a marketing asset </li></ul><ul><li>Growing our network through our diverse interests </li></ul><ul><li>Being yourself </li></ul><ul><li>“ I follow @ tomjd and @ AshokaTweets because I find them both interesting, but I maintain @tomjd has something that @AshokaTweets lacks. He reaches a new audience with his &quot;personal&quot; tweets but also exposes them to his work at Ashoka .” </li></ul><ul><li>- http://www.socialcitizens.org/blog/are-you-two-faced-social-networker </li></ul>
  13. 13. Cheers! <ul><li>Tom Dawkins </li></ul><ul><li>Change Manager | Digital Marketing Strategy </li></ul><ul><li>Ashoka: Innovators for the Public </li></ul><ul><li>www.ashoka.org </li></ul><ul><li>Ashoka on Twitter: </li></ul><ul><li>@AshokaTweets – news, events </li></ul><ul><li>@AshokaTech – AshokaTech blog </li></ul><ul><li>@Changemakers – Ashoka’s Changemakers.net </li></ul><ul><li>@AshokaGenV – Ashoka’s Youth Venture </li></ul><ul><li>Me on Twitter: </li></ul><ul><li>@tomjd – www.twitter.com/tomjd #4change chats – http://4change.memeshift.com </li></ul>

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