Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
This work is licensed under a Creative Commons
Attribution-NonCommercial-ShareAlike 4.0 International License.
“I’m not growth-hacker, I’m just
running my business”
An example of growth survival hacking
1.
a. Who are the visitors?
b. Which content is interesting?
c. How are they travelling through pages?
d. Which pages are ...
1.
a. What’s new trends?
2.
3.
Observe, analyze
(user behaviour)
React!
(Update
service/marketing
presentation)
Daily!
Content creator Web/social media
editor
………..……….. Too far apart ………..………..
Much better!
1. →
2. →
3. →
4. →
5. →
6. →
7. →
8. →
1.
a. Write news
b. Update service descriptions
c. Update design
2.
a. LinkedIn short articles
b. Presentations
3.
a.My, f...
●
○ Points, badges, levels
○ Journey: e.g. from EU proposal preparation to
reporting, coordination…
○ Autonomy: the assign...
1. Improve our GH process to improve
our customer base (because I want
my business to grow faster!)
2. Teach/consult other...
1.
2.
3.
1. Visit: www.engaging-project.eu or FB: https://www.facebook.com/EnGagingProject or Twitter
https://twitter.com/engagingp...
E-mail: tomislav.rozman@bicero.com
Web: www.bicero.com
LinkedIn: http://si.linkedin.com/in/tomislavrozman/
Twitter: https:...
Growth hacking / Gamification - Case study  (7)
Growth hacking / Gamification - Case study  (7)
Growth hacking / Gamification - Case study  (7)
Growth hacking / Gamification - Case study  (7)
Growth hacking / Gamification - Case study  (7)
Upcoming SlideShare
Loading in …5
×

Growth hacking / Gamification - Case study (7)

222 views

Published on

Growth hacking - Case study
enGaging project, slides from Gamification and Growth hacking academy training in Ancona (Italy)
www.engaging-project.eu
Slide set: 7.

Published in: Education
  • Login to see the comments

  • Be the first to like this

Growth hacking / Gamification - Case study (7)

  1. 1. This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
  2. 2. “I’m not growth-hacker, I’m just running my business” An example of growth survival hacking
  3. 3. 1. a. Who are the visitors? b. Which content is interesting? c. How are they travelling through pages? d. Which pages are worth to update? e. Which pages should I delete? (Get rid of junk) 2. a. Which slideshows are most popular (do some more of them) i. Update most popular slideshow with links to web page, subscriptions (converting!) Delete one feature/page/... every day until people start to scream
  4. 4. 1. a. What’s new trends? 2. 3.
  5. 5. Observe, analyze (user behaviour) React! (Update service/marketing presentation) Daily!
  6. 6. Content creator Web/social media editor ………..……….. Too far apart ………..……….. Much better!
  7. 7. 1. → 2. → 3. → 4. → 5. → 6. → 7. → 8. →
  8. 8. 1. a. Write news b. Update service descriptions c. Update design 2. a. LinkedIn short articles b. Presentations 3. a.My, from others 4.
  9. 9. ● ○ Points, badges, levels ○ Journey: e.g. from EU proposal preparation to reporting, coordination… ○ Autonomy: the assignments are related to their companies ● ○ Journey: from self-study → exam → certificate → individual coaching to apply it in company
  10. 10. 1. Improve our GH process to improve our customer base (because I want my business to grow faster!) 2. Teach/consult others!
  11. 11. 1. 2. 3.
  12. 12. 1. Visit: www.engaging-project.eu or FB: https://www.facebook.com/EnGagingProject or Twitter https://twitter.com/engagingproject 2. Subscribe to the newsletter on the project web page (now we have your contact and we’ll spam you. Just kidding.) 3. Occasionally receive project newsletters (pretty boring, right?) 4. Wait for the invitation for self-assessment test (a little better, right?) 5. Wait for the online course about Gamification and Growth hacking (awesome, right?) 6. Become gamifier and growth-hacker (mind blowing, right?) yes ? no
  13. 13. E-mail: tomislav.rozman@bicero.com Web: www.bicero.com LinkedIn: http://si.linkedin.com/in/tomislavrozman/ Twitter: https://twitter.com/tomirozman FB: https://www.facebook.com/bicero Slideshare: http://www.slideshare.net/tomirozman Researchgate: https://www.researchgate.net/profile/Tomislav_Rozman Google+: https://plus.google.com/u/0/105445660420799290456

×