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Sociodrama for public relations practice (chapter 8)


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Sociodrama for public relations practice (chapter 8)

  1. 1. Tom Hurst<br />Comm 337<br />Sociodrama for Public Relations Practice (Chapter 8)<br />
  2. 2. What is Sociodrama?<br />Language Based<br />Theory Uses in PR<br />Press Releases, Speeches, and more<br />Questions the way of Meaning<br />Dramatism and Symbolic Interaction<br />
  3. 3. What is Sociodrama? cont…<br />Hugh Duncan<br />Drama of Human Relationships<br />Sherman, Blanchard, and Kagel (1995)<br />Theory in a Theatrical Perspective<br />“Sociodrama” by Thomas J. Mickey<br />
  4. 4. Concepts of Sociodrama<br />Dramatism<br />Language, Motives, and action<br />Symbolic Interaction<br />Interpretive view of the world<br />
  5. 5. Concepts of Sociodrama cont…<br />Sociodrama<br />Words to define themselves<br />Identification<br />Duncan<br />Popular Press versus Art Drama<br />
  6. 6. Elements of the Drama<br />Drama in Speech or Writing<br />Five Dramatic Concepts<br />Act, Scene, Actors, Means, Purpose<br />
  7. 7. Hierarchy<br />Language expresses a certain Hierarchy<br />Social Order<br />Superiors, Inferiors, Equals<br />Social Order in Hierarchy Context<br />
  8. 8. Three Levels of Sociodrama-Behind the Scenes<br />Deciding the message<br />Actors in an organization<br />PR Director<br />Attached Meaning<br />Get the Job Done<br />
  9. 9. Three Levels of Sociodrama-On Stage<br />Audience Listens to Message<br />Audience Interpretation <br />Audience versus Actors<br />
  10. 10. Three Levels of Sociodrama-Outside the Theatre<br />Larger Social Order<br />Message Sent to Outside Receivers<br />Neighborhoods, Cities, Country, and others<br />
  11. 11. Sources<br />Hansen-Horn, T. L., & Neff, B. D. (2008). Public Relations: From theory to practice. Boston, Ma: Pearson Education, Inc.<br />Mickey, T. J. (1995). Sociodrama: An interpretive theory for the practice of Public Relations. Lanham, Maryland: University Press of America.<br />