Marketing móvil retail 110914

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Una presentación del evento "¿Porque todos hablan del marketing móvil?" que dimos en Malaga en Septiembre 2011. Da varios ejemplos sobre el uso de servicios de marketing móvil para aumentar ventas y rentabilidad para un establecimiento físico (tienda/museo/bar etc.). http://www.froggie-mm.com http://www.crazy4media.com

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Marketing móvil retail 110914

  1. 1. Información Corporativa C4M está formada por varias empresas especializadas y con funciones complementarias entre ellas, lo que le permite ofrecer soluciones globales de marketing interactivo de forma ambiciosa y eficaz. La facturación del grupo durante el 2010 fue de más de 10.000.000€ Nuestra cartera de clientes incluye desde desarrolladores de contenidos digitales, canales de televisión, marcas de consumo, portales de Internet, operadores móviles, agencias de marketing y publicidad... Algunos de ellos son: Vodafone – Telenor; Microsoft - Yahoo! Media Initiatives Group - Vivaki - Ad pepper Ticket Restaurant – Cheque Gourmet Vueling – L’Oreal Real Madrid FC - Sevilla FC
  2. 2. ¿Porque marketing móvil? • Ubiquo (ya había 4.1 billones de móviles registrados en el mundo en Diciembre 2008!) • Siempre con nosotros • Encendido 24H • Sistema de cobro • Dispositivo de comunicación (Comunicación bi-direccional – Respuestas instantaneas) • Medio interactivo • Personal (Comunicación directa 1 a 1 - CRM) • Via publicitaria de bajo coste por impactoFuente: UN Report on Mobile Telephony, Marzo 2009 3
  3. 3. ¿En que consiste el marketing móvil?En orden de eficacia (por nuestra experiencia) • Marketing móvil directo • Publicidad móvil • Portales de video • Aplicaciones smartphone • Códigos QR - Cuponing • Videollamadas • Medios sociales • Marketing de proximidad – NFCFuente: Campañas generales de clientes de Crazy4Media 2011 4
  4. 4. SMS “Everyone has phones that support SMS” said Philippe Browning, vice president of advertising and operations at CBS Mobile, New York. http://www.mobilemarketer.com/cms/news/database- crm/10946.html 14/9/11
  5. 5. Códigos QR A normal visit lasts 20 minutes on average, kids using the My Art Space mobile museum experience,stayed on average 90 minutes in the museum http://www.lsri.nottingham.ac.uk/msh/Papers/MyArtSpace_mLearn_2007.pdf November 2006
  6. 6. Cupones South Koreans are making coupon clipping a thing of the past. Some of the fastest-growing mobile phone services in the country let retailers send discount coupons and users send gift certificates for anything In India and China, over 20% of from lattes to movie tickets throughconsumers are already redeeming their handsets.mobile coupons when they http://www.reuters.com/article/2008/05/09/us-make purchases. korea-coupons-idUSS0914416520080509 9/5/8Mobile coupons are used by over3,000 retailers.http://www.cisco.com/web/about/ac79/docs/insight/IBSG_ER_Global_Mobility_0305v005.pdfCisco IBSG Economics & Research, 2009
  7. 7. Aplicaciones smartphoneSince launching its Sainsburys mobile Toys “R” Us Shopping. Use the barcodeapp in August 2010, Sainsburys has scanner to instantly get product details,seen demand for mobile shopping reviews and video reviews. Sort byincrease with apps for the relevance, price, ratings in search. AppiPhone, Android and Nokia operating also features a store locator.systems now downloaded over 250,000 http://www.practicalecommerce.com/articles/2871-15- Mobile-Retail-Apps-that-Enhance-Customer-Experiencestimes. 24/6/11http://www.j-sainsbury.co.uk/index.asp?PageID=424&Year=2011&NewsID=157516/7/11
  8. 8. NFC“NFC technology allows us to offer our Google Wallet/Google Offers. Se tratacustomers a new better and more de combinar el pago electrónico con lacomfortable hotel experience as they geolocalización. La plataformacan use their mobile phone as a room permite asociar automáticamentekey,” Svein Krakk, Choice Hotels tarjetas de socio, cupones descuento..http://nfcdata.com/blog/2010/11/11/nfc- http://googleblog.blogspot.com/2011/05/coming-soon-phones-replace-room-keys-and-eliminate-check- make-your-phone-your-wallet.html 26/5/11in-at-swedish-hotel3/11/10
  9. 9. Terminamos por fin! In India, China, and Brazil, over 20 percent of consumers have used their mobile devices to compare prices at other stores. http://www.cisco.com/web/about/ac79/docs/insight/IBSG_ER_Global_Mobility_0 305v005.pdf Cisco IBSG Economics & Research, 2009 Tom Horsey Crazy4Media Group tomhorsey@crazy4media.com Linkedin: http://www.linkedin.com/in/tomhorsey

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