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Tom Gjerde: Making Things Clear

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Tom Gjerde: Making Things Clear

  1. 1. MAKING THINGSCLEAR
  2. 2. THE CHALLENGE THE SOLUTION THE RESULTS ABOUT TOM How do you explain a complicated civil-service hiring process to doctors and nurses?
  3. 3. THE CHALLENGE THE SOLUTION THE RESULTS ABOUT TOM That’s the question California Prison Health Care Services had to address with its recruitment website in 2008.
  4. 4. THE CHALLENGE THE SOLUTION THE RESULTS ABOUT TOM Fortunately, Tom Gjerde had a solution: Introduce candidates to a simple 3-step concept.
  5. 5. THE CHALLENGE THE SOLUTION THE RESULTS ABOUT TOM #1 #2 #3
  6. 6. THE CHALLENGE THE SOLUTION THE RESULTS ABOUT TOM And just in case someone tried to skip to Step 3...
  7. 7. THE CHALLENGE THE SOLUTION THE RESULTS ABOUT TOM He reminded them again on each job posting.
  8. 8. THE CHALLENGE THE SOLUTION THE RESULTS ABOUT TOM
  9. 9. THE CHALLENGE THE SOLUTION THE RESULTS ABOUT TOM With color-coded icons to correspond with each type of civil-service exam.
  10. 10. THE CHALLENGE THE SOLUTION THE RESULTS ABOUT TOM The Result: Today, less than 10% of health care professionals try to apply on the website without taking an exam.
  11. 11. THE CHALLENGE THE SOLUTION THE RESULTS ABOUT TOMTom Gjerde is now a StaffServices Manager I atCalifornia CorrectionalHealth Care Services,where he is responsible forrecruiting all executives,clinicians and support stafffor the 12,000+ organization.
  12. 12. TOM GJERDE Problem Solved.

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