Tom Gjerde: Exceeding Expectations

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Tom Gjerde: Exceeding Expectations

  1. 1. EXCEEDINGEXPECTATIONS
  2. 2. THE CHALLENGE THE SOLUTION THE RESULTS ABOUT TOMIn 2006, the California Department of Corrections andRehabilitation was facing a potential crisis. With a newpolicy allowing Officers to retire at age 50, it believed itwould soon be short of staff.
  3. 3. THE CHALLENGE THE SOLUTION THE RESULTS ABOUT TOM So the Department’s Peace Officer Recruitment Unit was tasked with finding a lot of new recruits. And fast.
  4. 4. THE CHALLENGE THE SOLUTION THE RESULTS ABOUT TOMSo Tom Gjerde penned “The Greatest Entry-Level Jobin California,” a $500,000 advertising campaign.
  5. 5. THE CHALLENGE THE SOLUTION THE RESULTS ABOUT TOMWith job postings on national career sites such asCareerBuilder, Yahoo and Monster...
  6. 6. THE CHALLENGE THE SOLUTION THE RESULTS ABOUT TOMWith radio and cable television commercials, and billboardsalong California’s major highways... >>Watch Commercial
  7. 7. THE CHALLENGE THE SOLUTION THE RESULTS ABOUT TOMWith banner ads on YouTube and MySpace, as well asGoogle Adwords...
  8. 8. THE CHALLENGE THE SOLUTION THE RESULTS ABOUT TOMIn twelve monthsthe recruitmentcampaign exceededall expectations,persuading 130,000individuals to apply tobecome a peace officer.Academies were filled.Crisis averted.
  9. 9. THE CHALLENGE THE SOLUTION THE RESULTS ABOUT TOMTom Gjerde is now a StaffServices Manager I atCalifornia CorrectionalHealth Care Services,where he is responsible forrecruiting all executives,clinicians and support stafffor the 12,000+ organization.
  10. 10. TOM GJERDE Problem Solved.

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