Shepherding Change


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Shepherding Change is an interactive consultation tool disguised in the form of a virtual pet application for social networking sites.

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Shepherding Change

  1. 1. Shepherding Change is a virtual pet application designed to encourage young people to get involved in local authority consultations. Tom Gaskin, Laura Payne, Jessica Linacre & Martin Webster
  2. 2. <ul><li>Policy Context </li></ul><ul><li>UK Local Authorities evolving into Place Shapers. </li></ul><ul><li>New ‘Duty to Involve’ local people in decisions. </li></ul><ul><li>Traditional consultation methods- tried and tested, but don’t reach younger generation. </li></ul><ul><li>It can be difficult to ensure all participants are kept informed of any action taken as a result of consultations. </li></ul>
  3. 3. <ul><li>Youth Participation in Local Authority Decision-making </li></ul><ul><li>Promoted in law and policy guidance- Every child has a right to be involved in decisions that affect them. </li></ul><ul><li>Local authorities need to move into the realms of ‘new media’- Internet- SNS. </li></ul><ul><li>Young people regularly use social networking sites. </li></ul>
  4. 4. <ul><li>Objectives </li></ul><ul><li>Significantly increase numbers of young people involved in local authority consultations. </li></ul><ul><li>Deepen and strengthen relationships with the consultation process and with those involved. </li></ul><ul><li>Improve the quality of youth involvement in consultation. </li></ul><ul><li>Improve services provided for young people. </li></ul><ul><li>Increase youth interest in local democracy. </li></ul>
  5. 5. Image: / Remember these?
  6. 6. Imagine having one on your SNS profile
  7. 8. Make your sheep happy Tell us what you think about: School dinners Shop
  8. 9. Questionnaire How would you rate your school dinners? Bad Good Shop
  9. 10. Thanks! Your sheep is much happier and you’ve won 5 coins! We will let you know the final results soon. Shop
  10. 11. Sheep Shop = 5 Shop
  11. 12. Shop Looking smooth! Thank you for visiting the shop! You can earn more coins by telling a friend to use this application. Click here
  12. 13. Did you know there is a free night club for under 18s? Find out more details here! Shop
  13. 14. <ul><li>Shepherding Change </li></ul><ul><li>Fun, interactive and entertaining. </li></ul><ul><li>Aims to transform young people’s involvement in the consultation process. </li></ul><ul><li>To make it meaningful and engaging. </li></ul>
  14. 15. <ul><li>Do: </li></ul><ul><li>Have a play! </li></ul><ul><li>‘ Think outside of the box’ </li></ul><ul><li>Think about your audience and how they currently use SNS and applications. </li></ul><ul><li>Think about the barriers to participation in current provision. </li></ul><ul><li>Think about your user’s journey - will they engage? Will they enjoy it? Will they keep using it? </li></ul>
  15. 16. <ul><li>Don’t: </li></ul><ul><li>Underestimate the time and resources required to develop an application. </li></ul><ul><li>See it as a replacement for current methods, see it as a supplement. </li></ul><ul><li>Separate yourself from the user / stakeholder, just because you understand it, it doesn’t mean others will! </li></ul><ul><li>Make it too complicated! </li></ul><ul><li>Forget it is supposed to be fun! </li></ul>
  16. 17. Contact Us Tom Gaskin tom. [email_address] . gov . uk 01603 485999 (opt.3) @tomgaskin Laura Payne laura . [email_address] . gov . uk