Social + search synergy

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Short presentation to the Dallas Social Media Club about how the social media savvy bloggers can get more traffic and new tribe members by leveraging search engine optimization (SEO)

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  • “how many people have a blog?”“how many people try to make their blog posts interesting to other humans?”“how many people optimize their blogs for the search engines?”
  • [photo: http://www.flickr.com/photos/mag3737/2940469019/]
  • * Search will bring newbies to add to your tribe
  • What are our goals when we post:To get an audienceInfluenceTake over the worldWhat do the robots want:The same thingThe robots want to think like humans so they can be a great referrer that you will want to use
  • But alas, the poor robots are not human. Not yet at least, but they are working on it.They see the web differently and evaluate it differently.So how do you also attract the search engines, content value. The good news most modern publishing platforms such as WordPress, take care of a lot of the technical for you. If you follow good social practices and have a good tribe that link to you, you are in pretty good shap here.The second part is when need to get topical. The key is keyword phrases. That is where keyword research comes in. * A popular search keyword phrase is a good indicator of people’s general interest
  • So those that know leveltenprobaly know we are into this thing called Drupal. If you don’t know what Drupal is, is basically an errector set for social websites. It is like if Mark Zuckerburg decided to open source facebook and allow anybody to download and create their own social website.Anyway, recently Drupal 7 released. So I thought I should write a post about it. I was going to write about what I thought was most interesting and what I though other Drupaler’s would find most interesting. So I went and did some keyword research and I found there was some demand for “Drupal 7 changes” and little competition. So I sprinkled that phrase into my copy. I added it to the header. You don’t need some super secret formula to the content optimized just right, just add it into the header and a couple of times in the body.
  • Social + search synergy

    1. 1. Jan 20, 2011<br />Social & Search Synergy<br />[MM.DD..YY]<br />[PRESENTER]<br />
    2. 2. who’s your audience?<br />searchengines<br />
    3. 3. mo traffic, mo traffic, mo traffic<br />searchengines<br />
    4. 4. flickr.com/photos/havovubu/3728604649/<br />
    5. 5. man vs. machine<br />flickr.com/photos/one-moment-older/1847276591/<br />
    6. 6. keyword clustering<br />
    7. 7.
    8. 8. thank you!<br />Tom McCracken<br />LevelTen Interactive<br />Director<br />Phone: 214.887.8586<br />Email: tom@leveltendesign.com<br />Twitter: @levelten_tom<br />Blog: leveltendesign.com/blog/tom<br />LinkedIn: linkedin.com/in/tommccracken<br />

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