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Creative recruitment campaigns - eRecAntwerp15
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Tom De Wachter
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This is the deck I presented during the e-recruitment congress in Antwerp on 13.03.2015.
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Recruiting & HR
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Creative recruitment campaigns - eRecAntwerp15
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guts @tomdewachter @insilencio are all you
need to build an employer brand
2.
Customers will never
love a company until the employees love it first. - Simon Sinek -
3.
AWARENESS & RECOGNITION CONNECTED CANDIDATES ENGAGED EMPLOYEES employee value proposition
4.
to let your
employees shape your EVP guts
5.
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to tell a
compelling story guts
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A great story
is true. Not necessarily because it’s factual, but because it’s consistent. - SETH GODIN -
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to turn your
people into rockstars guts
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PEOPLE IDENTIFY WITH PEOPLE, NOT WITH COMPANIES
11.
12.
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15.
to build an
immersive candidate experience guts
16.
17.
18.
19.
guts @tomdewachter @insilencio are all you
need to build an employer brand