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Putting yourself							out thereblogging your personal brand                         Tom CataliniSuffolk University       ...
WHY?LEARNSHARECONNECT
LE A R N  How to blog   ✦mechanics   ✦style   ✦mindset   ✦culture
The best way tolearn aboutsocial mediais to participate
enclavesEXPLORE   people          topics          patterns          interests          ideas          resources          s...
Listen,then speak
...and thinkabout what yourpersonal brandshould be...
Books!
RecapLEARN ✦mechanics ✦style ✦mindset ✦culture
...and consider whatyou might want to     contributeto the conversation...
SHA R E✦become visible✦establish a presence✦put forth ideas✦build influence
Set the tone foryour personal brand
WHO ARE YOU?               name               avatar               short bio               about page               person...
...and WHYdo I care?
YOURBLOGHOMEBASEONLINE
You need a THEME
...but it can beFLEXIBLE
PUBLISH your ideas
You’ll need to be CONSISTENTif you want to become ESTABLISHED
You’ll need to becomeESTABLISHEDif you want to becomeINFLUENTIAL
RecapSHARE✦become visible✦establish a presence✦put forth ideas✦build influence
...and be open to    connecting        around ideas...
ONNECTC✦reach out✦discover new circles✦try new platforms✦be a good host
Establish your reputation
HELLOcomment on other blogs       connect on     other platforms
FOLLOW     other people     and see where     they go
new peopleMEET   DISCOVER          new venues
Make sureyour blog is  Welcoming      andEasy to navigate
...and be agracious host
RecapCONNECT✦reach out✦discover new circles✦try new platforms✦be a good host
LEARNSHARECONNECT
?http://About.me/TomCatalini
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Putting Yourself Out There; Blogging Your Personal Brand

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How to establish your personal brand through blogging, a three stage model: Learn, Share, Connect. Strategy and tactics for presenting yourself online, building a presence, and connecting with others.

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Putting Yourself Out There; Blogging Your Personal Brand

  1. 1. Putting yourself out thereblogging your personal brand Tom CataliniSuffolk University November 5, 2011
  2. 2. WHY?LEARNSHARECONNECT
  3. 3. LE A R N How to blog ✦mechanics ✦style ✦mindset ✦culture
  4. 4. The best way tolearn aboutsocial mediais to participate
  5. 5. enclavesEXPLORE people topics patterns interests ideas resources sources tools
  6. 6. Listen,then speak
  7. 7. ...and thinkabout what yourpersonal brandshould be...
  8. 8. Books!
  9. 9. RecapLEARN ✦mechanics ✦style ✦mindset ✦culture
  10. 10. ...and consider whatyou might want to contributeto the conversation...
  11. 11. SHA R E✦become visible✦establish a presence✦put forth ideas✦build influence
  12. 12. Set the tone foryour personal brand
  13. 13. WHO ARE YOU? name avatar short bio about page personal interests opinions location themes ideas
  14. 14. ...and WHYdo I care?
  15. 15. YOURBLOGHOMEBASEONLINE
  16. 16. You need a THEME
  17. 17. ...but it can beFLEXIBLE
  18. 18. PUBLISH your ideas
  19. 19. You’ll need to be CONSISTENTif you want to become ESTABLISHED
  20. 20. You’ll need to becomeESTABLISHEDif you want to becomeINFLUENTIAL
  21. 21. RecapSHARE✦become visible✦establish a presence✦put forth ideas✦build influence
  22. 22. ...and be open to connecting around ideas...
  23. 23. ONNECTC✦reach out✦discover new circles✦try new platforms✦be a good host
  24. 24. Establish your reputation
  25. 25. HELLOcomment on other blogs connect on other platforms
  26. 26. FOLLOW other people and see where they go
  27. 27. new peopleMEET DISCOVER new venues
  28. 28. Make sureyour blog is Welcoming andEasy to navigate
  29. 29. ...and be agracious host
  30. 30. RecapCONNECT✦reach out✦discover new circles✦try new platforms✦be a good host
  31. 31. LEARNSHARECONNECT
  32. 32. ?http://About.me/TomCatalini

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