Under the Influence

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Some slides from the recent Under the Influence 'chats in a pub' event organised by Iris and Contagious magazine. Enjoy! Tom

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Under the Influence

  1. 1. Under The Influence Iris / Contagious Event, 17th April ‘08
  2. 2. Iris ECD Shaun McIlrath What is the future of integration?
  3. 3. Better to ask ‘what is  integration?’ No one really knows – but it’s  supposed to mean bigger ideas,  media‐neutral
  4. 4. Not ‘matching luggage’ ie: A TV campaign with a website
  5. 5. The present is the demented  child of integration What it all really comes down to is  not just creating genuine  value for clients…
  6. 6. But it is all about creatively  interpreting what the  consumer needs How can what we do actually benefit the consumer?
  7. 7. It‱

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