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The future of the public relations - epr
Lecture at BALTIC PR-WEEKEND 2001.

Published in: Business, Technology
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  1. 1. The future of the PR The Internet and the PR ePR St.Petersburg 29.06.2001. CONFEDERATION EUROPEENNE DES RELATIONS PUBLIQUES EUROPEAN PUBLIC RELATIONS CONFEDERATION Tamás Barát Secretary General
  2. 2. Public relations is the conscious organisation of communication. PR is a management function. The task of PR is: To achieve mutual understanding and to establish a beneficial relationship, between the organisation and its publics and environment, through two-way communication.
  3. 3. The tools of the PR The slices of the “PR cake”
  4. 4. <ul><li>The future of the PR </li></ul>WEB PR ePR NET PR ON-LINE PR
  5. 5. ePR= all form of the conscious organisation of communication, where the participants are communicate each other available through electronic way, with help of the Internet or the intranet. The ePR all form are interactive!
  6. 6. <ul><li>The future of the PR </li></ul>Information Factors of the ePR Persuasion - to make understand Behaviour coordination
  7. 7. The main factors of the ePR <ul><li>Information </li></ul><ul><li>Instead of Persuasion - Understood To make understand </li></ul><ul><li>Behaviour co-ordination The ePr task is to co-ordinate the behaviour between the organisation and its environment and between the public and the organisation. This is two-way communication </li></ul>
  8. 8. <ul><li>The future of the PR </li></ul>Interactive Homepage, Web PR Web conferences Web Presentations
  9. 9. Web PR examples: WEB Relations Home-page with feedback, minimum FAQ service Web press-room, Web conference, Web exhibition, Web auction, etc.
  10. 10. <ul><li>The future of the PR </li></ul>Net communications Net PR Virtual organisations Net press services
  11. 11. The forms of the Net PR interNet Relations: NET PR examples: * Net communications Chat - rooms, Net - Forum - lists, E-mail -, E - news letters, Net Human Relations: Intranet * Net press services Net Press Release, Net Video-press release, Net - B-roll, * Virtual organisations, Job Banks - Job finders, etc.
  12. 12. <ul><li>The future of the PR </li></ul>On-line media off-line - on-line, On-line PR On-line database On-line media, on-line on-line
  13. 13. On-line PR examples: On line Media Off-line / on line media On-line / on-line media Portal sites On-line - press room, On-line conferences on line telephone-, video press-conferences, On-line Forums - on-line opinion research, On-line Banking services, etc. On-line Database: Corporate databases (with, or without Password), On-line corporate libraries, E-education On-line distance learning programs, Web-Press-Radar (e.g. on-line press clipping service), etc.
  14. 14. The fields of the ePR <ul><li>Internal PR, </li></ul><ul><li>Consumer relations, </li></ul><ul><li>Financial relations, </li></ul><ul><li>Professional relations, </li></ul><ul><li>Industrial relations, </li></ul><ul><li>Public Affairs, </li></ul><ul><li>Media relations, </li></ul><ul><li>Organisation Aid policy </li></ul>
  15. 15. The ePR in the every day work <ul><li>Counselling </li></ul><ul><li>Planning, </li></ul><ul><li>Research, </li></ul><ul><li>Evaluation, </li></ul><ul><li>Monitoring (press analysis) </li></ul><ul><li>Events organisation </li></ul><ul><li>etc. </li></ul>
  16. 16. And what is the future of the public relations?
  17. 17. and the story goes on …
  18. 18. ePR Thank you for your kind attention St.Petersburg 29.06.2001. CONFEDERATION EUROPEENNE DES RELATIONS PUBLIQUES EUROPEAN PUBLIC RELATIONS CONFEDERATION Tamás Barát Secretary General