A bridge between USA and Hungary - NJCU / IDR lecture

1. American Hungarian Chamber of Commerce Thomas Barat New Jersey City University - Institute for Dispute Resolution (IDR) 02/02/2021 A bridge between the USA and HUNGARY

2. Thomas Barat I have three hats Professor Press – Media AmHunCham Journalism President

3. Professor of Communication Public Relations Author of • the CERP PR - definition • the CERP „ePR” Paper • the „PR Bridge” theory • 17 books

4. Press – Media – Journalism https://eccoma.info https://foreignpresscorrespondents.org/ http://www.tbarat.info/en/ – http://www.tbarat.com/ • Editor in Chief – CCO MAGAZINE • Author of the Ethical Codex of the Hungarian Pharmaceutical Industry • President of the Hungarian Media Self Regulatory Body • Board and Executive Committee Member, Director of Ethics & Compliance - Association of Foreign Correspondents in the USA, author of the Code of Ethics

5. American Hungarian Chamber of Commerce President of the American Hungarian Chamber of Commerce

6. American Hungarian Chamber of Commerce AmHunCham A bridge between the USA and HUNGARY

7. 7 American Hungarian Chamber of Commerce Where is Hungary?

8. 8 American Hungarian Chamber of Commerce Where is Hungary? Hungary is in the heart of Europe

9. 9 American Hungarian Chamber of Commerce Do you know?

12. 12 Why Hungary? Budapest Business Region - Get Engaged Video: https://youtu.be/e0wkokaybWA

13. 13 American Hungarian Chamber of Commerce General Information - Economy of Hungary Geographical size: 93 022 sq. kilometers Population: 9,772,756 (01/01/2019) Political system: Parliamentary Republic Membership: UN, EU, NATO, OECD Currency: Hungarian Forint – HUF (1 USD = cca. 300 HUF) Inflation rate: 3,23% (2019) Unemployement: 3,7% (2017) Hungary GDP per capita 16 503.50 $ (Source: Tradingeconomics.com / 2018) Over 70% of the GDP is realized from the foreign trade (Source: Eurostat) Exports: 125,75 billion $ (2017) Imports: 115,63 billion $ (2017) Corporate income tax: 9% Source: MTI

14. 14 American Hungarian Chamber of Commerce Foreign Direct Investment Hungary Foreign Direct Investment 2016 2017 2018 FDI (million USD) 80,699 90,644 88,736 Number of Greenfield Investments 110 83 116 Source: UNCTAD / Central Bank of Hungary / https://en.portal.santandertrade.com/establish-overseas/hungary/foreign-investment Main Investing Countries 2018 (%) Germany 13.0 Netherlands 10.3 Luxembourg 10.1 Ireland 9.4 United States 9.1 France 7.5 South Korea 6.7 Main Invested Sectors 2018 (%) Manufacturing 38.0 Wholesale and retail trade; repair of vehicles 13.7 Profesionnal, scientific, technical activities and other services 6.1 Monetary intermediation 3.2

15. 15 American Hungarian Chamber of Commerce Investments (some examples)

16. 16 Business in Hungary Video: https://youtu.be/VlkzUaaqGbk

17. 17 A bridge between the USA and Hungary American Hungarian Chamber of Commerce The main tasks: Business “Matchmaking” “Spokesperson” role Information distribution – Information exchange

18. 18 A bridge between the USA and Hungary American Hungarian Chamber of Commerce Important US - Hungarian connections New Jersey City University Institute for Dispute Resolution Connecting Bridges and Borders Program Commerce and Industry Association of New Jersey SelectUSA * ExploreNJ * ChooseNJ

19. 19 A bridge between the USA and Hungary American Hungarian Chamber of Commerce The Real Bridge between the commerce of USA and Hungary

20. 20 A bridge between the USA and Hungary American Hungarian Chamber of Commerce The Real Bridge between the commerce of USA and Hungary

21. 21 Why Choose Hungary? American Hungarian Chamber of Commerce of New York Opinions about Hungary: The Forbes magazine: “9th mostly recommended country for investment” The OECD bi-yearly report: “Hungary has the 4th most flexible regulation on employment and labour force in the EU!”

22. 22 American Hungarian Chamber of Commerce Business with Hungary,via ... American Hungarian Chamber of Commerce http://en.amhuncham.org/ Hungarian Consulate General of Hungary, New York https://newyork.mfa.gov.hu/eng Hungarian Export Promotion Agency (HEPA) https://hepa.hu/en Hungarian Investment Promotion Agency (HIPA) https://hipa.hu/main

23. 23 http://www.amhuncham.org/ American Hungarian Chamber of Commerce

24. 24 Effective Communication Effective Communication Sender Receiver The key to success

25. Effective Communication Interpersonal communication Events Publications Media Other tools Tools

26.  Not technically mediated - Face to face - personal - communication - Meetings, events (group communication)  Technically mediated - Online, Phones, Fax, Video and web conferencing - Letters Effective Communication Interpersonal communication

27. Effective Communication

28. Effective Communication

29. 29 Effective Communication One-way communication: advertising, propaganda Delivery of the message from the issuer to the recipient. Public Relations

30. Public Relations „Public Relations is the conscious organization of communication Public Relations is a management function. The task of PR is: To achieve mutual understanding and to establish beneficial relationship, between the organization and its publics and environment, through two-way communication.” European Public Relations Definition The author of this definition Thomas Barat

31. Public Relations “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics” Public Relations Society of America ”

32. Public Relations Speak with your internal and external environment (the public opinion), about what are you doing what you did what will you do Tell your environment your aims and targets. Involve them into the decision-making process and your activity through providing the information. T. Barat

33. Public Relations The task of the Public Relations 1.To be informed and to inform (the public and environment) 2.To explain and to achieve the understanding of the environment and the public 3.To co-ordinate of behavior. The coordination between the organization and the public and the public and the organization, through the two way communication

34. Public Relations Who was the world's first PR „expert”? Who was the first spokesman? Source: Moses Conferring Priesthood of Aaron upon his older brother, Aaron

35. Public Relations „The Public Relations practitioner is a manager of the management” Research, analysis, Proactive thinking, Strategic and Tactical Planning, Consulting for management, Realization - Implementation Execution of the communication plans, Monitoring the implementation, Feedback The task of the Public Relations practitioners: 1. Research, Evaluation 2. Strategy, philosophy, mission statement 3. Tactical planning 4. Counseling 5. Approval of the plans 6. Realization, Implementation, service

36. „To achieve the mutual understanding To establish the mutual beneficial relationship” Public Relations The interpreter on the bridge Public Relations sender receiver message news feedback

37. Public Relations Product Price Place Promotion M i Marketing Public Relations Human Relations External Internal HR i MANAGEMENT Personal Marketing Organisation Developm. Labour Corporate PR Product PR Employee Relations Ownership Relations M i = Market influence HR i = Human Relations influence The “theory of the corporate circles”

38. Public Relations Public Relations Employee Ownership Corporate PR Product PR relation relation

39. Public Relations Internal Public Relations Leaders- Employee - Employee, Trade Unions, Owners, Leaders Employee External Public Relations Consumer Relations Industry Relations Issue Management Financial Relations Media Relations Product (Marketing) Public Relations Professional Relations Public Affairs

40. 40 The world is changing, communication is evolving We live in a new galaxy

41. 41 The world is changing, communication is evolving Morse 1844 Bell Telephone 1876 Edison Phonograph 1877 Daguerreotype 1836 Marconi Transmitter / Receiver (Radio) 1890 Television 1927 Gutenberg 1440

42. 42 "Television and the PC are getting closer and closer to each other, so in five years' time there is a good chance we will be watching online broadcasts." Bill Gates 2007 The world is changing, communication is evolving

43. 43 The world is changing, communication is evolving

44. 44 The world is changing, communication is evolving Television 13 years Radio 38 years Internet 4 years IPOD 3 years 50 million users 9 months for 100 million users!

45. 45 Neumann Galaxy

46. Mediation – Dispute Resolution Mediation is an interactive process where a mediator – a third party - assists disputing parties in resolving problems, conflicts. Dispute Resolution is an act as a means for disagreeing parties to come to an agreement. Mediation requires effective communication

47. What has been said has not been heard… What has been shown, has not been seen… The seen and heard, has not been understand yet! The understood has not been agreed, yet! The agreed has not been used, yet! The task of the effective communication is: Let us reach a consensus, Let the consensus be used. Effective Communication What has been said has not been heard… What has been shown, has not been seen… The seen and heard, has not been understand yet! The understood has not been agreed, yet! The agreed has not been used, yet! The task of the effective communication is: Let us reach a consensus Let the consensus be used.

48. Effective Communication • The message should always be true! • The expected effects of the communication should be analyzed in advance! Proactive way of thinking • The communication should be planned in time and space • Observe and analyze the activities of the environment • The goals of our communication should arise and maintain the trust! Useful advises

49. 49 American Hungarian Chamber of Commerce Thank you for your attention! Thomas Barat president@amhuncham.org

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