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The complete guide<br />to social media <br />and the internet<br />in 10 simple slides<br />
2. The trends<br />You don’t control your brand any more<br />It’s about what people say about it, <br />amplified by inte...
3. The trends<br />9 out of 10 look to other users for recommendations<br />75% have visited Facebook<br />59% have a Face...
4. The trends<br />Mobile browsing = mobile functionality<br />Mobile browsing = no flash<br />Mobile browsing = keeping i...
5. Grab your real estate<br />
6. Listen<br />
6. Listen some more<br />
7. Set the rules of engagement<br />Identify yourself always <br />for comments<br />Always be polite<br />Define who can ...
8. Syndicate your content<br />
9. Simple socially enabled website<br />- 	no flash animation <br />- 	Avoid PDFs<br /><ul><li>Simple Wordpress CMS
Enable syndication
Make a blog your newsletter
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Wine young guns

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Wine young guns

  1. 1. The complete guide<br />to social media <br />and the internet<br />in 10 simple slides<br />
  2. 2. 2. The trends<br />You don’t control your brand any more<br />It’s about what people say about it, <br />amplified by internet forums <br />and social media<br />It’s going mobile<br />
  3. 3. 3. The trends<br />9 out of 10 look to other users for recommendations<br />75% have visited Facebook<br />59% have a Facebook profile<br />Over 8 hours spent on Facebook each month<br />43% of online Australians own a Smartphone <br />26% of online Australians participated in mobile social networking<br />66% of mobile networkers are under 35 years old<br />Source: Nielsen<br />
  4. 4. 4. The trends<br />Mobile browsing = mobile functionality<br />Mobile browsing = no flash<br />Mobile browsing = keeping it simple<br />
  5. 5. 5. Grab your real estate<br />
  6. 6. 6. Listen<br />
  7. 7. 6. Listen some more<br />
  8. 8. 7. Set the rules of engagement<br />Identify yourself always <br />for comments<br />Always be polite<br />Define who can talk<br />
  9. 9. 8. Syndicate your content<br />
  10. 10. 9. Simple socially enabled website<br />- no flash animation <br />- Avoid PDFs<br /><ul><li>Simple Wordpress CMS
  11. 11. Enable syndication
  12. 12. Make a blog your newsletter
  13. 13. Make it easy to use</li></li></ul><li>10. Have a conversation<br />- encourage comments and converse<br /><ul><li>Give incentives (free wine!) </li></ul> to followers and friends<br /><ul><li>Be natural, witty and useful
  14. 14. Be helpful
  15. 15. Have fun!</li></li></ul><li>Whoops! <br />That’s now 12 in total<br />http://www.slideshare.net/tomatom<br />

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