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WHO, WHERE, WHY, WHAT...BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL DIRECTOR AT BASE DATE 09/04/12
IN TRANSLATIONS OF THE WHERE’S WALLY      FRANCHISE, WALLY HAS OFTEN BEEN GIVEN A      NAME– IN THE LOCALCZECH – VALDÍK, D...
WHO: ANYONE      WHERE: INTERNATIONALLY      WHY: TO SELL MORE BOOKS?      WHAT: LOCALISED NAMEBRIEF WHO, WHERE, WHY, WHAT...
NOT EVERYONE SEES THE SAME      IN A GIVEN SITUATION.      THIS CAN BE BY DESIGN.BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUA...
THINK ABOUT WHEN YOU WATCH      A FILM ON A PLANE.      WHAT DO YOU NOTICE?BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIG...
WHO: ANYONE      WHERE: A CONFINED SPACE      WHY: SO MANY REASONS      WHAT: A CENSORED FILMBRIEF WHO, WHERE, WHY, WHAT.....
AS A GROUP, THE VIEWERS HAVE BEEN      SUBJECTED TO THE LOWEST COMMON      DENOMINATOR.BRIEF WHO, WHERE, WHY, WHAT... VT T...
WHAT IF THE AIRLINE COULD SHOW A      DIFFERENT VERSION OF THE FILM TO      EACH PASSENGER?      WHAT WOULD THEY NEED TO K...
IN TODAY’S WORLD WE ARE ONLINE      ACROSS MULTIPLE DEVICES.      WHAT FACTORS CAN WE USE      TO INFLUENCE THE EXPERIENCE...
CONSIDER SOMEONE ACCESSING A WEBSITE.      WE KNOW WHAT CITY THEY’RE IN.      AND WHAT TIME IT IS.BRIEF WHO, WHERE, WHY, W...
WE ALSO KNOW, THEY’RE MOVING AT THE SPEED      OF AN UNDERGROUND TRAIN.BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL...
WHO: A COMMUTER      WHERE: CENTRAL LONDON      WHY: THE WEBSITE (NEWS, EMAIL, MAPS?)      WHAT: ON A MOBILE DEVICEBRIEF W...
HOW CAN WE INFLUENCE IMPROVE      THE EXPERIENCE?BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL DIRECTOR AT BASE DATE...
BRIEF:      DESIGN TWO SCENARIOS FOR THE      SAME PIECE OF INFORMATION/DATA.BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, D...
CONSIDER:      THE CONTEXT,      THE POSSIBLE LOCATIONS      AND WHO THE USER IS LIKELY TO BE.BRIEF WHO, WHERE, WHY, WHAT....
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Innovate Consolidate - Who, Where, Why, What...

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This presentation was put together to brief a short project for 2nd year vis comm students at AUCB, about context in design. The aim of the brief was to think about how variables affect the way something is designed. Hopefully it'll make some sense without the talking part!

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Innovate Consolidate - Who, Where, Why, What...

  1. 1. WHO, WHERE, WHY, WHAT...BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL DIRECTOR AT BASE DATE 09/04/12
  2. 2. IN TRANSLATIONS OF THE WHERE’S WALLY FRANCHISE, WALLY HAS OFTEN BEEN GIVEN A NAME– IN THE LOCALCZECH – VALDÍK, DANISH – HOLGER, DUTCH – WALLY, ESTONIAN – LANGUAGE: BULGARIAN OO-OH-LI, CROATIAN – JURA, VOLLI, FINNISH – VALLU, FRENCH – CHARLIE, GERMAN – WALTER, HEBREW – EFI, HINDI – HETTI, HUNGARIAN – VILI, ICELANDIC – VALLI, KOREAN – WOLLI, NORWEGIAN – WILLY, PORTUGUESE – WALLY, SPANISH - WALLY, SWEDISH – VALLE, TURKISH - ALI, AMERICAN ENGLISH – WALDO Source: http://en.wikipedia.org/wiki/Where%27s_Wally#International_editionsBRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL DIRECTOR AT BASE DATE 09/04/12
  3. 3. WHO: ANYONE WHERE: INTERNATIONALLY WHY: TO SELL MORE BOOKS? WHAT: LOCALISED NAMEBRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL DIRECTOR AT BASE DATE 09/04/12
  4. 4. NOT EVERYONE SEES THE SAME IN A GIVEN SITUATION. THIS CAN BE BY DESIGN.BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY DATE 09/04/12
  5. 5. THINK ABOUT WHEN YOU WATCH A FILM ON A PLANE. WHAT DO YOU NOTICE?BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL DIRECTOR AT BASE DATE 09/04/12
  6. 6. WHO: ANYONE WHERE: A CONFINED SPACE WHY: SO MANY REASONS WHAT: A CENSORED FILMBRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL DIRECTOR AT BASE DATE 09/04/12
  7. 7. AS A GROUP, THE VIEWERS HAVE BEEN SUBJECTED TO THE LOWEST COMMON DENOMINATOR.BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL DIRECTOR AT BASE DATE 09/04/12
  8. 8. WHAT IF THE AIRLINE COULD SHOW A DIFFERENT VERSION OF THE FILM TO EACH PASSENGER? WHAT WOULD THEY NEED TO KNOW?BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL DIRECTOR AT BASE DATE 09/04/12
  9. 9. IN TODAY’S WORLD WE ARE ONLINE ACROSS MULTIPLE DEVICES. WHAT FACTORS CAN WE USE TO INFLUENCE THE EXPERIENCE (& HOW DO WE KNOW THESE FACTORS)?BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL DIRECTOR AT BASE DATE 09/04/12
  10. 10. CONSIDER SOMEONE ACCESSING A WEBSITE. WE KNOW WHAT CITY THEY’RE IN. AND WHAT TIME IT IS.BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL DIRECTOR AT BASE DATE 09/04/12
  11. 11. WE ALSO KNOW, THEY’RE MOVING AT THE SPEED OF AN UNDERGROUND TRAIN.BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL DIRECTOR AT BASE DATE 09/04/12
  12. 12. WHO: A COMMUTER WHERE: CENTRAL LONDON WHY: THE WEBSITE (NEWS, EMAIL, MAPS?) WHAT: ON A MOBILE DEVICEBRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL DIRECTOR AT BASE DATE 09/04/12
  13. 13. HOW CAN WE INFLUENCE IMPROVE THE EXPERIENCE?BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL DIRECTOR AT BASE DATE 09/04/12
  14. 14. BRIEF: DESIGN TWO SCENARIOS FOR THE SAME PIECE OF INFORMATION/DATA.BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL DIRECTOR AT BASE DATE 09/04/12
  15. 15. CONSIDER: THE CONTEXT, THE POSSIBLE LOCATIONS AND WHO THE USER IS LIKELY TO BE.BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL DIRECTOR AT BASE DATE 09/04/12

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