Open Innovation Projects
working like startups
working with startups
Tomasz Rudolf
CEO, D-RAFT
@tomaszrudolf

Digital startup project of News Corporation

Source: IDC; Nokia; Gartner
Changes come sooner than we think

Hit unexpectedly?
Inspired by: Michael Docherty

… or slowly cooked?
Inspired by: Michael Docherty

You need to get ready for changes…

Who has the potential to disrupt your business?
A.
Main
competitor
B.
Unknown
startup
C.
Internal
innovation
team

Unicorns vs. dinosaurs

We do not need
BIG ORGANIZATIONS
to do big things

Small teams
Source: Trevor Owens, Lean Enterprise

In a couple of years to a global giant
Source: CB Insights

CORPORATIONS
need to change

WORK
like startups

What is a startup?

Temporary organization
designed to search
for a scalable
business model
Steve Blank

Experimentation Scaling

1) Start from the leaders

2) Teach people to work differently

3) Hire explorers

“Big companies tend to hire
managers, not explorers.”
David Butler, Coca-Cola’s
vice president of innovation

Let entrepreneurs in
Source: Coca-Cola Founders

Spin-Out Model at Cisco
http://www.businessinsider.com/why-cisco-showered-three-men-with-billions-2014-9?IR=T

4) Create space for experimentation
Source: Adobe

„You are already funded.
Your idea is approved.”
Mark Randall, Adobe
Source: Adobe

Decision-making

Validation

Rocket Internet: Startup Factory

Rocket Internet: Startup Factory

5) Protect new business

WORK
like startups
1
2
3
4
5
Start from leaders
Teach Lean Startup
Let entrepreneurs in
Create space for experiments
Protect young business

WORK
with startups

Apple + Siri

40
Google + Android

Lowe’s + Fellow Robots

Disney + Sphero

WORK
with startups
6 Observe & learn

Corporations want to engage with startups

Opening up for external innovation

startups have a problem with contacting the right person
72%
Source: KMPG, New Horizons 2014

Startup Relations / Open Innovation website

Ecosystem branding

Competitions & hackathons

SHAREDOUTSOURCEDOWN
Corporate accelerators

Source: KMPG, New Horizons 2014
Results?

WORK
with startups
6
7
Observe & learn
Get #ReadyForStartups

#ReadyForStartups?

© D-RAFT 2015http://steveholt.com/home/2014/03/31/drinking-from-the-fire-hose/
Drinking from a firehose

Corporate wantrepreneurship

Fear of commitments
Dating,
no deals

Executive startup search

#ReadyForStartups - Purchasing

#ReadyForStartups - Partnering

#ReadyForStartups - Venturing

© 2016 D-RAFT. All rights reserved.
Buy, partner, invest

Buy
Purchase or licence new technologies that
give you a competitive edge
Purchase service
Partner
Co-develop and launch new products and
businesses on revenue-sharing basis
Invest
Get deal flow for your company’s strategic or
financial investments.
Offer bundling
Acquihire
License technology
White label
Investment
Co-development
Co-branding
Acquisition
© 2016 D-RAFT. All rights reserved.
Buy, partner, invest

WORK
with startups
6
7
Observe & learn
Get #ReadyForStartups
8
9
10
Buy from startups
Partner with startups
Invest & acquire

European Center
for Corporate-Startup Collaboration
http://www.theheart.tech/
Want more?

Dziękuję!
tom@d-raft.com
@tomaszrudolf
Start with yourself!
Source: https://www.yahoo.com/style/airline-safety-videos-reinvented-104385284082.html

Thank you!
tom@d-raft.com
@tomaszrudolf
www.d-raft.com