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InnoGage Earth Day 2009


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David Zielski, Director of Earth Day NYC and Head of Business Development at InnoGage, talks about ways you can go Green with Social Media!

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InnoGage Earth Day 2009

  1. 1. Earth Day April 22nd, 2009 Greener Marketing through Social Media Presented By David Zielski Director of Client Services, Earth Day NY Director of Business Development, InnoGage [email_address]
  2. 2. Earth Day <ul><li>April 22, 1970 - 20 million Americans </li></ul><ul><li>1990 - 200 million people in 141 countries </li></ul><ul><li>2000 - 5,000 environmental groups, hundreds of millions of people in 184 countries </li></ul>
  3. 3. What does this mean?
  4. 4. The Three R's <ul><li>Reduce </li></ul><ul><li>Reuse </li></ul><ul><li>Recycle </li></ul>
  5. 5. Today Web 2.0 <ul><li>Meaningful user experiences </li></ul><ul><li>Find and connect with others of like interest </li></ul><ul><li>Easily generate your own content </li></ul><ul><li>Large amounts of information available </li></ul>
  6. 6. Print Media Web 1.0 <ul><li>Printing industry huge environmental impact </li></ul><ul><li>Distribution of Print Media inefficient </li></ul><ul><li>Landfills over capacity </li></ul><ul><li>Forests being depleted at an alarming rate </li></ul>
  7. 7. Social Media <ul><li>Best form of advertising </li></ul><ul><li>New web fosters this 2 way communication </li></ul><ul><li>Gets more people involved </li></ul><ul><li>Scales Cost Effectively </li></ul>
  8. 8. Green Tips from YOU <ul><li>Live near work = Drive less </li></ul><ul><li>Reusable Grocery Bags </li></ul><ul><li>Enable power mgmt on all computers </li></ul><ul><li>Compost & Recycle </li></ul>
  9. 9. Greener Communications <ul><li>Lower carbon footprint </li></ul><ul><li>Uses less resources </li></ul><ul><li>Produces less waste </li></ul><ul><li>Can be shared and updated more easily </li></ul>
  10. 10. Green InnoGage <ul><li>Committed to move all servers to 100% solar powered providers </li></ul><ul><li>All proposals and quotes to be electronically transferred unless otherwise directed </li></ul><ul><li>Engaging customers with digital media at conferences instead of flyers and hand-outs </li></ul><ul><li>More to come! </li></ul>
  11. 11. President’s Message <ul><li>Tom Williams </li></ul><ul><li>Founder & President of InnoGage </li></ul>
  12. 12. 203-494-6524 @davidzielski [email_address] Thank you and have a GREEN day! David Zielski, InnoGage