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Versus
Adobe Flash
• A software platform on which animation,
  video files, and interactive web content is
  produced and presente...
Adobe Flash

• About 75% of the
  videos available online
  are presented with
  Flash
                            Flash V...
Apple’s Developer
     Restrictions

• App programmers for iPhone OS use
  Software Development Kits provided by
  Apple.
...
Apple’s Reasons for
     Restriction
• Adobe Flash is a closed platform
 • HTML5, CSS, and JavaScript are open
• YouTube a...
Problems with Flash
• The number one reason Macs crash
• Needs to work with every platform
 • This would limit innovations...
Consumer Impact
• iPhone, iPod Touch, and iPad can not display
  Flash content
• This includes most pages which are heavy
...
Alternatives to Flash
• HTML5 Video Tags




      Flash          HTML5
Other Software
 Competition
      vs.


      vs.


      vs.


      vs.
Results of the Conflict
• iPhone, iPod Touch, and iPad are free to
  release new innovations and upgrades to
  their mobile...
Sources
•   “Thoughts on Flash” Steve Jobs

•   “Apple v Adobe: this time it's executable” Charles Arthur

•   “Apple Vs A...
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Apple v adobe ss

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Apple v adobe ss

  1. 1. Versus
  2. 2. Adobe Flash • A software platform on which animation, video files, and interactive web content is produced and presented • Until recently, many popular sites relied solely on Flash for their media content
  3. 3. Adobe Flash • About 75% of the videos available online are presented with Flash Flash Video Others
  4. 4. Apple’s Developer Restrictions • App programmers for iPhone OS use Software Development Kits provided by Apple. • These SDK’s provide developers with a number of Application Programming Interfaces, or API’s • Adobe Flash is not an Apple-approved API
  5. 5. Apple’s Reasons for Restriction • Adobe Flash is a closed platform • HTML5, CSS, and JavaScript are open • YouTube already has an iPod/iPhone/iPad interface • Most Flash videos are available in other, more modern formats
  6. 6. Problems with Flash • The number one reason Macs crash • Needs to work with every platform • This would limit innovations in mobile device technology • Not designed for touch control • Runs slowly on mobile devices
  7. 7. Consumer Impact • iPhone, iPod Touch, and iPad can not display Flash content • This includes most pages which are heavy in visual and interactive content • Most flash based sites are being re-coded to work with modern interfaces • Some consumers were mislead by the advertised full web browsing features included with Apple portable devices
  8. 8. Alternatives to Flash • HTML5 Video Tags Flash HTML5
  9. 9. Other Software Competition vs. vs. vs. vs.
  10. 10. Results of the Conflict • iPhone, iPod Touch, and iPad are free to release new innovations and upgrades to their mobile devices • Flash alternatives are beginning to replace Flash in many website designs • Adobe is becoming more aggressive with their Mac software production
  11. 11. Sources • “Thoughts on Flash” Steve Jobs • “Apple v Adobe: this time it's executable” Charles Arthur • “Apple Vs Adobe: Steve Jobs Responds” Pete Cashmore • “Giant Face Off: Apple vs. Adobe. Good Or Bad?” Kate MacKenzie • “Adobe Announces Flash Support for iPhone (But Only for Apps)” Ben Parr • Apple iPhone product page • iPhone OS 4 introduction presentation

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